Consumer Behavior Market Research Reports & Industry Analysis

Understanding what drives consumer behavior and purchase decisions is at the heart of a successful business plan. The modern day food and beverage industry is alive with buzzwords that are affecting consumer purchase patterns. From the movement toward non-GMOs in food and beverage products to conscientious consumer decisions to combat the obesity epidemic by seeking out sugar alternatives, gluten-free products, and foods fortified with probiotics and antioxidants, all these things must be taken into consideration when targeting American grocery shoppers.

MarketResearch.com offers an extensive collection of consumer behavior related food and beverage reports providing insights into purchasing behavior, shopper tendencies and motivation, consumer attitudes, trends, analysis, opportunities, projections, sales, and marketing strategies. Specifics on market share, segmentation, size, and growth in the US and global markets are also featured.

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Consumer Behavior Industry Research & Market Reports

  • Attitudes to Cooking/Meal Preparation - Ireland - June 2018

    ... consumers despite the ongoing popularity of convenience snacking, ready meals and eating out. Scratch cooking is driven mainly by health benefits, better taste of self-prepared meals, ingredient control and affordability. While actions need to be ... Read More

  • Attitudes towards Sports Nutrition - China - June 2018

    ... Manufacturers can penetrate the market by targeting mainly sports professionals and lovers. With growing knowledge of sports nutrition and professional level of doing sports/exercise, China’s sports nutrition market can keep optimistic in the long term.” ... Read More

  • Attitudes towards Sports Nutrition - UK - June 2018

    ... sports nutrition more accessible. Interest in products supporting gut health and those featuring health-boosting herbs and spices highlights these as areas ripe for innovation.” – Anita Winther, Research Analyst This report examines the following issues: ... Read More

  • Global Wheat Protein Market - Growth, Trends, and Forecast (2018 - 2023)

    ... million by 2023 at a CAGR of 5.4% during 2018–2023. The growing consumer preference for meatless diets, is a major factor for wheat protein market growth in the future. High consumption of meat is expected ... Read More

  • 19th Annual Consumer Report - 2018 Health & Wellness Trends In America

    ... A comprehensive consumer research report of consumer attitudes and behaviors related to diet, nutrition, general health and wellness Summary Natural Marketing Institute (NMI) is pleased to present its 2018 Health and Wellness in America Consumer ... Read More

  • UK Easter Retail 2018

    ... and 2017, it examines what consumers did and what they shopped for, with a particular emphasis on home improvement, DIY, gardening, cooking and baking and shopping for the home; all activities which consumers traditionally embrace ... Read More

  • Food Gifting in the U.S.: Consumer and Corporate, 6th Edition

    ... 6th Edition, food gifts are defined as food items that are packaged in a way that is suitable for gifting. Food gifts must be purchased; a food item prepared at home and given to someone ... Read More

  • Hot topic: Free From, 2018

    ... the demographic that purchase the greatest proportion of food-on-the-go and fresh produce. With convenience space at a premium, ranges need to be efficiently stocked and carefully curated, giving priority to the most commonly purchased items. ... Read More

  • Brand Overview: Food - UK - March 2018

    ... brands impact upon the way in which other brands that do not match up are viewed. Conversely, brands in treat categories largely avoid being seen as amongst the unhealthiest: people don’t expect them to be ... Read More

  • Purchasing Food and Drinks for Children - China - March 2018

    ... in to children’s requests and occasionally buying unhealthy treats is not always seen as a bad decision because some parents think that raising a happy, independent child and respecting his/her requests is more important.” - ... Read More

  • Who's Buying Groceries

    ... much Americans spend on food at grocery and convenience stores by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out the spending ... Read More

  • Who's Buying at Restaurants and Carry-Outs

    ... these data online. It examines how much Americans spend on eating out by the demographics that count: age, income, high-income households, household type, race and Hispanic origin, region of residence, and education. To round out ... Read More

  • Organic and Clean Label Food Consumer in the U.S. - Food Consumer Insights

    ... to methods of production that USDA organic certification prohibits. Packaged Facts reports that two-thirds of all adults identify GMOs in animal feed, the use of growth hormones, and the use of antibiotics to enhance production ... Read More

  • U.S. Food Market Outlook 2018

    ... through retail channels. All retail channels of distribution are covered including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels ... Read More

  • Children's Eating Habits - UK - December 2017

    ... embracing a healthier proposition. However, parents and kids alike attach a very high importance to having a healthy diet. New or reformulated products, such as those containing less sugar or contributing to a child’s 5-a-day, ... Read More

  • Evolving Meal Occasions: Capitalizing on changing food consumption habits

    ... do so in 2014. This increased reliance on time-saving products reflects not only busier lifestyles, but also the desire for a simpler, stress-free life generally. This is particularly apparent within larger households where the activities ... Read More

  • Success Case Study: Gousto - Putting convenience back into the kitchen

    ... details of and reasons behind the success of Gousto recipe boxes launched in the United Kingdom It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances ... Read More

  • Online Grocery Shopping in the U.S.: Food Industry Disruptor Series

    ... the U.S., focusing on the key product categories and delivery styles driving the market. The report covers the online sale of groceries from traditional supermarkets and mass merchandisers now selling products online, online-only grocers and ... Read More

  • Food and Drink Shopper - US - November 2017

    ... for groceries more in the past year, suggesting the potential for these channels to grow sales share in the coming years. Adoption of shopping online for food/drink remains low, possibly due to the strong connection ... Read More

  • 10 Key Trends in Food, Nutrition & Health 2018

    ... Food, Nutrition & Health. If you want to know what trends will be creating opportunities and challenges for your business in the years ahead, you will find them here, as well as some practical advice ... Read More

  • Food Industry Review, 2017 Edition

    ... to fork, providinginformation for the success of your business or research. Topics exploredin-depth include consumer trends, retailing formats, restaurants andfoodservice, social media and mobile marketing, economic trends, CPI and PPIdata, FSMA, private label, specialty, organic ... Read More

  • New Concepts in Consumer Foodservice: Part 2 – A Changing Relationship to Food

    ... for more consumers, and a growing awareness of options is having an impact. This briefing will explore how consumers are choosing restaurants that share their values, how consumers are seeking out dining occasions that are ... Read More

  • TrendSights Analysis: Cruelty-Free - Addressing animal cruelty concerns through the promotion of high animal welfare standards

    ... in ethical consumerism. In recognizing the issue of animal cruelty, a portion of these ethical consumers seek to purchase from brands that attain high animal welfare standards. While the definition of cruelty is subjective and ... Read More

  • Consumer Segmentation Model: Food Tourism

    ... consumer segment groups based around food tourism. GlobalData has identified three different types of food tourists worldwide: Foodies, Adventurers, Traditionalists. What else does this report offer? Detailed market analysis, information, and insights, including: Historic and ... Read More

  • TrendSights Analysis: Experimentation - Tempting consumers with unique, inspiring and exciting products

    ... choice is more diverse than ever before. While FMCG purchases are generally quite routine, adventurous consumers seek a break from the norm with something different, such as a new flavor or ingredient. Experimental consumers are ... Read More

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