Organic and Clean Label Food Consumer in the U.S.
Food safety concerns are a strong driver of use of clean label foods, and often relate to methods of production that USDA organic certification prohibits. Packaged Facts reports that two-thirds of all adults identify GMOs in animal feed, the use of growth hormones, and the use of antibiotics to enhance production as sources of concern.
The belief that natural, organic, and humane agricultural practices produce foods that are healthier, tastier, or more nutritious is shaping many modern food trends and is widespread among the general adult population. These convictions are felt more strongly among clean lablers in the comparison between all adults, natural food channel shoppers, and adults who buy mainly organic and natural when they shop for groceries.
Organic and Clean Label Food Consumer in the U.S. - Food Consumer Insights examines the dynamics of the current organic and clean label landscape, including shifts in consumer usage rates, cross-usage, psychographics, and demographics. The reasons for and implications of these shifts are analyzed in the context of future market opportunities for product manufacturers as well as for retail channels(natural/specialty vs. mass/value), including private-label and Internet opportunities.
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