Dairy & Egg Alternatives: Outlook for Plant-Based & Cell-Cultured Consumer Products is the go-to source for a complete understanding of the U.S. market for plant-based dairy and egg products and the coming market for cell-cultured dairy and eggs. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.
Historical sales of plant-based dairy and egg products are available for 2018 and 2019 as well as forecasts for 2020, 2024, and 2029. Sales are segmented by product (butter; cheese; creamer; eggs; ice cream and other frozen products; ready-to-drink beverages; spreads, dips, sour cream, and sauces; and yogurt). Milk sales are also segmented by type (almond, blends, cashew, coconut, oat, pea, rice, soy, and other), and storage method (refrigerated and shelf stable).The market for cell-cultured/cultivated/cell-based dairy and egg products is forecast for 2024, 2029, 2034, and 2039.
Dairy & Egg Alternatives: Outlook for Plant-Based & Cell-Cultured Consumer Products examines product marketing; company trends, funding, and development of new products; surveys retail channel trends; and analyzes consumer trends and motivations. This report contains dozens of numerical tables and charts, as well as numerous product photographs.
Executive Summary
Key Consumer Trends
Vegans & Vegetarians Drove Product Development, but Focus Is Now on Omnivores & Flexitarians
Expanding Product Assortment Creating New Opportunities for Growth
Retail and Restaurant Trends
Scope
Plant-Based Dairy Product Overview and Market Trends
Highlights
Clean Label Trends
Definition
Some Plant-Based Dairy Products Are Shedding the Image of Being Highly Processed
Table Select Plant-Based Dairy & Egg Companies/Brands by Products Offered and Founding Date
Private Label Brands
Table Select Plant-Based Dairy Private Label Brands/Retailers by Products Offered
Incubators and Venture Capital Funds Helping Startup Companies Develop New Proteins
Table Select Incubators & Venture Capital Funds Active in the Alternative Protein Space
Funding for Plant-Based Dairy & Egg Companies
Table Investment in Select Plant-Based Dairy, Egg, &Ingredient Companies by Number of Funding Rounds and Latest Funding Round (million dollars)
Funding for Cultivated/Cell-Based/Animal-Free Dairy and Egg Companies
Table Investment in Select Cultivated Dairy & Egg Companies by Number of Funding Rounds and Latest Funding Round (million dollars)
Big Dairy Companies Moving into Plant Proteins
Comparison of Nutrition Information of Plant-Based Milks
Table Comparison of Nutrition Information of Select Plant-Based Milks, 2020
Ingredients
Ingredient Suppliers May Make Plant-Based Ingredients Used by Food Producers in Plant-Based Dairy or Egg Products
Making Plant-Based Products with a Cleaner Label
Sweetener Use Is Challenging to Appeal to Various Consumer Desires for Sweetness, Health, and Natural Foods
Commonly Avoided Ingredients and Allergens Are Often Used in Plant-Based Dairy and Eggs or Come into Contact with Other Ingredients
New Products Are Being Developed to Better Mimic Conventional Animal Products, and Processes Such as Fermentation Can Be Used to Make Cell-Based Alternatives Without the Animal
Plant-Based Dairy & Egg Market Leaders of Note
Blue Diamond Growers
Califia Farms
Danone North America
Hain Celestial (Dream)
Follow Your Heart
JUST
Kite Hill
Maple Leaf Foods (Field Roast - Chao Creamery)
Miyoko's Creamery
Oatly
Pacific Foods (Campbell Soup Company)
Consumer Demographics: Who Eats Plant-Based Dairy Alternatives?
Highlights
More Than Two-Fifths of Consumers Eat Plant-Based Dairy Products
Plant-Based Milk Products Are the Most Commonly Consumed
Table Types of Plant-Based Dairy Alternatives Eaten/Drunk by Consumers (percent of consumers)
Vegans and Vegetarians Are Most Likely to Eat Plant-Based Dairy Products, While There Is Much Overlap with Eating Both Plant-Based Dairy and Meat Products
Table Consumption of Plant-Based Dairy Alternatives by Consumers with Different Eating Philosophies (percent of consumers)
Flexitarians and Omnivores Make Up the Largest Groups of Consumers Who Eat Plant-Based Dairy Products
Men Are More Likely to Partake
Table Consumers Who Eat Plant-Based Dairy by Gender, 2020 (percent of consumers)
Younger Consumers Are Much More Likely to Eat Plant-Based Dairy
Table Consumers Who Eat Plant-Based Dairy by Age Bracket, 2020 (percent of consumers)
The Presence of Children in the Household Is a Major Indicator of Whether Someone Consumes Plant-Based Dairy
Table Consumers Who Eat Plant-Based Dairy by Presence of Children in the Household and Age Bracket of Children, 2020 (percent of consumers)
Consumers Who Are Married or Partnered Are More Likely to Eat Plant-Based Dairy Products
Table Consumers Who Eat Plant-Based Dairy by Relationship Status, 2020 (percent of consumers)
Employment Status Also Related to Plant-Based Dairy Consumption
Table Consumers Who Eat Plant-Based Dairy by Employment Status, 2020 (percent of consumers)
Educational Attainment Can Be a Strong Indicator of Plant-Based Dairy Consumption
Table Consumers Who Eat Plant-Based Dairy by Educational Attainment, 2020 (percent of consumers)
Minority Racial and Ethnic Groups Are More Likely to Eat Plant- Based Dairy
Table Consumers Who Eat Plant-Based Dairy by Race/Ethnicity, 2020 (percent of consumers)
Urban Consumers Are Most Likely to Eat Plant-Based Dairy
Table Consumers Who Eat Plant-Based Dairy by Urban, Suburban/Exurban, and Rural Environment, 2020 (percent of consumers)
Regional Trends Show Plant-Based Dairy Consumption Per Capita Is Highest in the Western U.S.
Table Consumers Who Eat Plant-Based Dairy by U.S. Region, 2020 (percent of consumers)
Higher Income Consumers Are Most Likely to Eat Plant-Based Dairy Products
Table Consumers Who Eat Plant-Based Dairy by Household Income Bracket, 2020 (percent of consumers)
Consumer Psychographics & Motivations for Eating Dairy Alternatives
Highlights
Some Consumers Report Eating More Plant-Based Dairy Products Because of the Coronavirus Pandemic
Table Agreement with the Statement "I am eating or drinking more plant-based dairy products because of the coronavirus pandemic", 2020 (percent of consumers)
Plant-Based Dairy Consumers Are Changing Their Cooking and Eating Habits Because of the Pandemic
Table Agreement on Statements About Changes to Cooking and Eating Habits During the Pandemic, 2020 (percent of plant-based dairy consumers)
Most Plant-Based Dairy Consumers Think These Products Are Healthier and Better for the Environment Than Animal-Based Products
Table Agreement on Statements About Plant-Based Dairy Products Compared to Animal-Based Products, 2020 (percent of plant-based dairy consumers)
Plant-Based Dairy Consumers Are More Likely to Eat Healthy Foods, to Enjoy Making Food, and to Be Open to Trying New Foods
Table Opinions on Diet, Cooking, and Trying New Foods, All Consumers vs. Plant-Based Dairy Eaters, 2020 (any agree)
Willingness to Pay More For Better Products Increases Among Plant- Based Dairy Consumers
Table Willingness to Pay More for Food Characteristics, All Consumers vs. Plant-Based Dairy Eaters, 2020 (any agree)
Plant-Based Dairy Consumers More Likely to Report Factors Affecting Their Diet
Table Factors Strongly or Somewhat Affecting Diets, All Consumers vs. Plant-Based Dairy Eaters, 2020 (percent of consumers)
Factors Affecting One's Decision to Consume Plant-Based Dairy Alternatives
Table Factors Strongly or Somewhat Affecting the Choice to Consume Plant-Based Dairy Alternatives, 2020 (percent of plant-based dairy consumers)
Reasons Consumers Do Not Eat Plant-Based Dairy Alternatives
Table Reasons for Not Consuming Plant-Based Dairy Alternatives, 2020 (percent of consumers who do not eat plant-based dairy products)
39% of Consumers Who Don't Eat Plant-Based Dairy Are Open to Trying These Products
Dairy & Egg Alternative Restaurant and Retail Trends
Highlights
Recent Dairy & Egg Alternative Product Launches
U.S. Online Grocery Shopping Well Behind Other Countries, but There Are Opportunities for Growth
Grocery Circulars Continue to Be Important in Marketing New or Limited-Time Products and Deals
Many Plant-Based Dairy Products Have Been Sold Alongside Conventional Dairy for at Least a Decade, But Some Do Not Traditionally Call Themselves "Plant-Based"
Opportunity: Targeting Families with Children
Direct-to-Consumer (DTC) Marketing
Characteristics Important When Grocery Shopping
Where Consumers Buy Plant-Based Dairy Alternatives
Table Types of Stores Where Consumers Buy Plant-Based Dairy Alternatives, 2020 (percent of plant-based dairy consumers)
Restaurant Trends
Carryout & Delivery Expanding Due to COVID-19
Consumers Think It Is Difficult to Follow a Plant-Based Diet While Eating Out
Consumers Think Food Labeling Is More Important When Shopping Than When Eating Out
Characteristics Important When Eating at Restaurants and Getting Takeout
Plant-Based Dairy Products in Restaurants
Consumers Changing Shopping Habits in Response to the Pandemic
Table Coronavirus Changes to Shopping Behavior: "Because of the coronavirus, I am…" (Agree) (percent of consumers)
First Time Use of New Technologies and Order Methods
Table Coronavirus Changes to Shopping Behavior: "Because of the coronavirus, I have for the first time used…" (percent of consumers)
Consumers Are Using Convenient Order Methods More
Table Coronavirus Changes to Shopping Behavior: "Because of the coronavirus, I am using…" (percent of consumers)
The "Good Food Retail Report" Ranks Retailers on Product Assortment, Merchandising, and Marketing of Plant-Based Alternatives
Packaging Trends
Highlights
Improving Environmental Profiles by Using Recyclable/Sustainable Packaging
Attitudes on Packaging Among Plant-Based Dairy Consumers
Table Consumer Packaging Preferences, 2020 (percent of consumers)
Thoughts on Food Preservation and Food Packaging Effects on Purchasing Decisions
Table Consumer Thoughts on Food Preservation and Food Packaging Effects on Purchasing Decisions (percent of consumers)