Meat, Poultry, & Seafood Alternatives: Outlook for Plant-Based & Cultured Cell-Based Consumer Products is the go-to source for a complete understanding of the U.S. market for plant-based meat analogues and the coming market for cell-cultured meats. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.
Historical sales of plant-based meat products are available for 2018 and 2019 as well as forecasts for 2020, 2024, and 2029. Sales are segmented by type (beef, chicken, veggie/fruit specified, non-specified meat, pork, seafood, turkey, and other plant-based meat); form (bacon; burgers; chunks and strips; deli slices; grounds; links; meatballs; nuggets, tenders, and cutlets; patties; and other forms), and storage method (frozen, refrigerated, and shelf stable).
The market for cell-cultured/cultivated meat products is forecast for 2024, 2029, 2034, and 2039.
Meat, Poultry & Seafood Alternatives: Outlook for Plant-Based & Cultured Cell-Based Consumer Products examines product marketing; company trends, funding, and development of new products; surveys retail channel trends; and analyzes consumer trends and motivations. This report contains dozens of numerical tables and charts, as well as numerous product photographs.
Executive Summary
Vegans & Vegetarians Drove Product Development, But Focus Is now on Omnivores & Flexitarians
Expanding Product Assortment Creating New Opportunities for Growth
Retail and Restaurant Trends
Key Consumer Trends
Scope
Plant-Based and Cultivated Meat Products: Overview and Market Trends
Highlights
Clean Label Trends
Definition
Some Plant-Based Meat Products Are Shedding the Image of Being Highly Processed
Animal Welfare & Environmental Issues Surrounding Meat and Poultry
More Consumers Want Animals Raised for Food to Be Treated Humanely
Most Consumers Don't Think Animal Welfare Standards Are Upheld, and Understanding of Animal Welfare Claims Is Limited
USDA Publishes Then Withdraws Rule on Organic Livestock Requirements
"Humane" Claims May Signify No Meaningful Difference in Production Methods
Meat and Poultry Agriculture and Environmental Issues Intertwined
Seafood Also Presents Issues, Although They Differ from Meat and Poultry
Vegan, Vegetarian, Pescatarian, Flexitarian, and Omnivore Consumers
Definitions
More than One-Third of Consumers Claim to Primarily Follow a Flexitarian Diet
Who Is the Target Audience for Plant-Based Meat Alternatives?
Consumption Trends
Per Capita Meat Consumption Expected to Decrease in 2020
A "Reducetarian" Mindset is Growing Among Consumers Who Eat Meat (& It's Not Just Among Flexitarians)
Cultured Meat and Meat Alternatives Could Come to Overtake the Conventional Meat Market
Consumption of Plant-Based Protein Sources and Plant-Based Meat Has Increased Since 2019, with Curiosity Playing a Role
Mixed Conventional Meat and Plant Protein Blends
Large Companies Releasing Blended Products in Grocery Stores
Ingredient Companies Developing Products for Meat and Veggie Blended Foods
Snacking Trends
Convenient Meals Can Be the Ultimate Selling Point for Busy Consumers
Drivers of Food Purchase & Diet Decisions
More Than Half of Consumers Say Healthfulness Matters More to Them Now When Deciding on Foods to Buy
Half of Consumers Say Whether a Food Is Processed Affects Purchasing Decisions
A Majority of Consumers Want to Know Where Food Comes From
Sustainability Is Important to Many Consumers
Most Consumers Think Knowing Whether Food Choices Are Environmentally Sustainable Is Hard
Most People Who Have Made a Dietary Change in the Past Six Months Are Changing the Types or Amount of Foods They Eat
COVID-19 Effects on the Meat Industry
Consumers Are Becoming More Aware of How Meat Is Processed
Meat Plant Closures During the Pandemic
Increasing Meat Prices and Supply Shortages Have Accelerated Growth for Plant- Based Meat
Now That Price Trends Have Reversed, Some Consumers May Switch Back to Meat
Legislation, Lawsuits, and Investigations Into Big Meat & Poultry
Plant-Based Substitutes for Animal Products Facing Definitional Challenges
Plant-Based and Lab-Cultured Meat Products: Market Size and Forecast
Table Select Plant-Based Meat Companies/Brands by Products Offered and Founding Date
Private Labels
Table Select Plant-Based Meat Private Label Brands/Retailers by Products Offered
Incubators and Venture Capital Funds Helping Startup Companies Develop New Proteins
Table Select Incubators & Venture Capital Funds Active in the Alternative Protein Space
Funding for Plant-Based Meat, Poultry, & Seafood Companies
Table Investment in Select Plant-Based Meat & Ingredient Companies by Number of Funding Rounds and Latest Funding Round (dollars in millions)
Funding for Cultivated/Cell-Based Meat, Poultry, & Seafood Companies
Table Investment in Select Cultivated Meat Companies by Number of Funding Rounds and Latest Funding Round (dollars in millions)
Big Meat Companies Moving into Plant Proteins
Comparison of Nutrition Information of Plant-Based Burgers
Table Comparison of Nutrition Information of Select Plant-Based Burgers, 2020
Ingredient Development
Ingredient Suppliers May Make Plant-Based Ingredients Used by Food Producers in Plant-Based Meat Products
Making Plant-Based Meat with a Cleaner Label
Commonly Avoided Ingredients and Allergens Are Often Used in Plant-Based Meat
New Raw Materials and Processes Such as Fermentation Can Be Used to Develop Products That Better Mimic Conventional Animal Proteins
Plant-Based Meat, Poultry, & Seafood Market Leaders of Note
Beyond Meat
Impossible Foods
Lightlife Foods & Field Roast (Maple Leaf Foods)
Morningstar Farms, Incogmeato (Kellogg)
Tofurky (Turtle Island Foods)
Yves Fine Foods (Hain Celestial)
Gardein (Conagra Brands)
Sweet Earth (Nestlé USA)
Pure Farmland (Smithfield Foods)
Before the Butcher
Good Catch Foods (Gathered Foods)
Consumer Demographics: Who Eats Plant-Based Meat, Poultry, or Seafood Alternatives?
Highlights
Nearly One-Fourth of Consumers Eat Plant-Based Meat, Poultry, or Seafood
Plant-Based Beef Products Are the Most Commonly Consumed
Table Types of Plant-Based Meat Alternatives Eaten by Consumers (percent of consumers)
Vegans And Vegetarians Are Most Likely to Eat Plant-Based Meat Products, While There is Much Overlap with Eating Both Plant-Based Meat and Dairy Products
Table Consumption of Plant-Based Meat by Consumers of Different Eating Philosophies (percent of consumers)
Flexitarians and Omnivores Make Up the Largest Groups of Consumers Who Eat Plant-Based Meat or Dairy Products
Men Are More Likely to Partake
Table Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Gender, 2020 (percent of consumers)
Younger Consumers Are Much More Likely to Eat Plant-Based Meat
Table Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Age Bracket, 2020 (percent of consumers)
The Presence of Children in the Household is a Major Indicator of Whether Someone Consumes Plant-Based Meat
Table Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Presence of Children in the Household and Age of Children, 2020 (percent of consumers)
Consumers Who Are Married or Partnered Are More Likely to Eat Plant-Based Meat Products
Table Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Relationship Status, 2020 (percent of consumers)
Employment Status Also Related to Plant-Based Meat Consumption
Table Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Employment Status, 2020 (percent of consumers)
Educational Attainment Can Be a Strong Indicator of Plant-Based Meat Consumption
Table Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Educational Attainment, 2020 (percent of consumers)
Minority Racial and Ethnic Groups Are More Likely to Eat Plant- Based Meat
Table Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Race/Ethnicity, 2020 (percent of consumers)
Urban Consumers Are Most Likely to Eat Plant-Based Meat
Table Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Urban, Suburban/Exurban, and Rural Environment, 2020 (percent of consumers)
Regional Trends Show Plant-Based Meat Consumption Per Capita Is Highest in the Western U.S.
Table Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by U.S. Region, 2020 (percent of consumers)
Higher Income Consumers Are Most Likely to Eat Plant-Based Meat Products
Table Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Household Income Bracket, 2020 (percent of consumers)
Consumer Psychographics & Motivations for Eating Meat Alternatives
Highlights
Some Consumers Report Eating More Plant-Based Meat Products Because of the Coronavirus Pandemic
Table Agreement on the Statement "I am eating more plant-based meat products because of the coronavirus pandemic", 2020 (percent of consumers)
Plant-Based Meat Consumers Are Changing Their Cooking and Eating Habits Because of the Pandemic
Table Agreement on Statements about Changes to Cooking and Eating Habits during the Pandemic, 2020 (percent of plant-based meat consumers)
Most Plant-Based Meat Consumers Think These Products Are Healthier and Better for the Environment Than Animal-Based Products
Table Agreement on Statements about Changes to Cooking and Eating Habits during the Pandemic, 2020 (percent of plant-based meat consumers)
Plant-Based Meat Consumers Are More Likely to Eat Healthy Foods, to Enjoy Making Food, and to Be Open to Trying New Foods
Table Opinions on Diet, Cooking, and Trying New Foods, All Consumers vs. Plant-Based Meat Eaters, 2020 (any agree)
Willingness to Pay More For Better Products Increases Among Plant- Based Meat Consumers
Table Willingness to Pay More for Food Characteristics, All Consumers vs. Plant-Based Meat Eaters, 2020 (any agree)
Plant-Based Meat Consumers Report More Factors Affecting Their Diet
Table Factors Strongly or Somewhat Affecting Diets, All Consumers vs. Plant-Based Meat Eaters, 2020 (percent of consumers)
Factors Affecting One's Decision to Consume Plant-Based Meat Alternatives
Table Factors Strongly or Somewhat Affecting the Choice to Consume Plant-Based Meat Alternatives, 2020 (percent of plant-based meat consumers)
Reasons Consumers Do Not Eat Plant-Based Meat Alternatives
Table Reasons for Not Consuming Plant-Based Meat Alternatives, 2020 (percent of consumers who do not eat plant-based meat products)
37% of Consumers Who Don't Eat Plant-Based Meat Are Open to Trying These Products
Meat Alternative Restaurant and Retail Trends
Highlights
Recent Plant-Based Meat Launches
Plant-Based Meat is Being Launched in Mainstream Chain Restaurants
Plant-Based Meat Isn't Just for Lunch or Dinner
Plant-Based Meat Has Higher Sales When Sold in the Meat Department
U.S. Online Grocery Shopping Well Behind Other Countries, but There Are Opportunities for Growth
Grocery Circulars Continue to Be Important in Marketing New Product Availability and Deals
Marketing for Plant-Based Meat Often Places These Products in the Meat or Frozen Foods Section, Depending on Form
Opportunity: Targeting Families with Children
Direct-to-Consumer (DTC) Marketing
Custom Combinations
Incentive Programs
New Product Launches
Social Media and Customer Feedback
Characteristics Important When Grocery Shopping
Where Consumers Buy Plant-Based Meat Alternatives
Table Types of Stores Where Consumers Buy Plant-Based Meat Alternatives, 2020 (percent of plant-based meat consumers)
Restaurant Trends
Carryout & Delivery Expanding Due to COVID-19
Consumers Think It Is Difficult to Follow a Plant-Based Diet While Eating Out
Consumers Think Food Labeling Is More Important When Shopping Than When Eating Out
Characteristics Important When Eating at Restaurants and Getting Takeout
Consumers Changing Shopping Habits in Response to the Pandemic
Table Coronavirus Changes to Shopping Behavior: "Because of the coronavirus, I am…" (Agree) (percent of consumers)
First Time Use of New Technologies and Order Methods
Table Coronavirus Changes to Shopping Behavior: "Because of the coronavirus, I have for the first time used…" (percent of consumers)
Consumers Are Using Convenient Order Methods More
Table Coronavirus Changes to Shopping Behavior: "Because of the coronavirus, I am using…" (percent of consumers)
Plant-Based Meat Consumers Are More Likely to Be Increasing Frozen Food Purchases During the Pandemic
The "Good Food Retail Report" Ranks Retailers on Product Assortment, Merchandising, and Marketing of Plant-Based Alternatives
Packaging Trends
Highlights
Improving Environmental Profiles by Using Recyclable/Sustainable Packaging
Attitudes on Packaging Among Plant-Based Meat Consumers
Table Consumer Packaging Preferences, 2020 (percent of consumers)
Thoughts on Food Preservation and Food Packaging Effects on Purchasing Decisions
Table Consumer Thoughts on Food Preservation and Food Packaging Effects on Purchasing Decisions (percent of consumers)
Direct-to-Consumer Channels for Plant-Based Meat Focus on Recyclable Packaging