Meat, Poultry & Seafood Alternatives: Outlook for Plant-Based & Cultured Cell-Based Consumer Products

Meat, Poultry, & Seafood Alternatives: Outlook for Plant-Based & Cultured Cell-Based Consumer Products is the go-to source for a complete understanding of the U.S. market for plant-based meat products and the coming market for cell-cultured meats. This report combines Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys, and evaluates current trends and future directions for marketing and retailing, along with consumer patterns during the pandemic and across the broader food and beverage market.

Historical sales of plant-based meat products are available for 2018 and 2019 as well as forecasts for 2020, 2024, and 2029. Sales are segmented by type (beef, chicken, veggie/fruit specified, non-specified meat, pork, seafood, turkey, and other plant-based meat); form (bacon; burgers; chunks and strips; deli slices; grounds; links; meatballs; nuggets, tenders, and cutlets; patties; and other forms), and storage method (frozen, refrigerated, and shelf stable).

The market for cell-cultured/cultivated meat products is forecast for 2024, 2029, 2034, and 2039.

Meat, Poultry & Seafood Alternatives: Outlook for Plant-Based & Cultured Cell-Based Consumer Products examines product marketing; company trends, funding, and development of new products; surveys retail channel trends; and analyzes consumer trends and motivations. This report contains dozens of numerical tables and charts, as well as numerous product photographs.



  • Executive Summary
    • Vegans & Vegetarians Drove Product Development, But Focus Is now on Omnivores & Flexitarians
    • Expanding Product Assortment Creating New Opportunities for Growth
    • Retail and Restaurant Trends
    • Key Consumer Trends
    • Scope
  • Plant-Based and Cultivated Meat Products: Overview and Market Trends
    • Highlights
    • Clean Label Trends
      • Definition
      • Some Plant-Based Meat Products Are Shedding the Image of Being Highly Processed
    • Animal Welfare & Environmental Issues Surrounding Meat and Poultry
      • More Consumers Want Animals Raised for Food to Be Treated Humanely
      • Most Consumers Don't Think Animal Welfare Standards Are Upheld, and Understanding of Animal Welfare Claims Is Limited
      • USDA Publishes Then Withdraws Rule on Organic Livestock Requirements
      • "Humane" Claims May Signify No Meaningful Difference in Production Methods
      • Meat and Poultry Agriculture and Environmental Issues Intertwined
    • Seafood Also Presents Issues, Although They Differ from Meat and Poultry
    • Vegan, Vegetarian, Pescatarian, Flexitarian, and Omnivore Consumers
      • Definitions
      • More than One-Third of Consumers Claim to Primarily Follow a Flexitarian Diet
      • Who Is the Target Audience for Plant-Based Meat Alternatives?
    • Consumption Trends
      • Per Capita Meat Consumption Expected to Decrease in 2020
      • A "Reducetarian" Mindset is Growing Among Consumers Who Eat Meat (& It's Not Just Among Flexitarians)
      • Cultured Meat and Meat Alternatives Could Come to Overtake the Conventional Meat Market
      • Consumption of Plant-Based Protein Sources and Plant-Based Meat Has Increased Since 2019, with Curiosity Playing a Role
    • Mixed Conventional Meat and Plant Protein Blends
      • Large Companies Releasing Blended Products in Grocery Stores
      • Ingredient Companies Developing Products for Meat and Veggie Blended Foods
    • Snacking Trends
    • Convenient Meals Can Be the Ultimate Selling Point for Busy Consumers
    • Drivers of Food Purchase & Diet Decisions
      • More Than Half of Consumers Say Healthfulness Matters More to Them Now When Deciding on Foods to Buy
      • Half of Consumers Say Whether a Food Is Processed Affects Purchasing Decisions
      • A Majority of Consumers Want to Know Where Food Comes From
      • Sustainability Is Important to Many Consumers
      • Most Consumers Think Knowing Whether Food Choices Are Environmentally Sustainable Is Hard
      • Most People Who Have Made a Dietary Change in the Past Six Months Are Changing the Types or Amount of Foods They Eat
    • COVID-19 Effects on the Meat Industry
      • Consumers Are Becoming More Aware of How Meat Is Processed
      • Meat Plant Closures During the Pandemic
      • Increasing Meat Prices and Supply Shortages Have Accelerated Growth for Plant- Based Meat
      • Now That Price Trends Have Reversed, Some Consumers May Switch Back to Meat
      • Legislation, Lawsuits, and Investigations Into Big Meat & Poultry
    • Plant-Based Substitutes for Animal Products Facing Definitional Challenges
  • Plant-Based and Lab-Cultured Meat Products: Market Size and Forecast
    • Highlights
    • Plant-Based Meat, Poultry, and Seafood Products
      • Scope
      • Sales by Type
        • Table Plant-Based Meat Sales by Type, 2018-2020E, 2024P, 2029P (million dollars)
      • Beef
      • Chicken
      • Pork
      • Veggie/Fruit Specified
      • Non-Specified Meat
      • Turkey
      • Seafood
      • Other Plant-Based Meat
      • Sales by Form
        • Table Plant-Based Meat Sales by Form, 2018-2020E, 2024P, 2029P (million dollars)
      • Sales by Storage Method
        • Table Plant-Based Meat Sales by Storage Method, 2018-2020E, 2024P, 2029P (million dollars)
    • Cultivated (or Cell-Based, Lab-Cultured) Meat Products
      • Scope
      • Challenges and Opportunities for Commercialization and Consumer Adoption
      • Market Forecast
        • Table Cultivated/Cell-Based/Lab-Cultured Meat Sales, 2020, 2024P, 2029P, 2034P, 2039P (million dollars)
  • Market Leaders, Product Development, & Innovations
    • Highlights
    • Plant-Based Meat, Poultry, & Seafood Brands
      • National Brands
        • Table Select Plant-Based Meat Companies/Brands by Products Offered and Founding Date
      • Private Labels
        • Table Select Plant-Based Meat Private Label Brands/Retailers by Products Offered
    • Incubators and Venture Capital Funds Helping Startup Companies Develop New Proteins
      • Table Select Incubators & Venture Capital Funds Active in the Alternative Protein Space
    • Funding for Plant-Based Meat, Poultry, & Seafood Companies
      • Table Investment in Select Plant-Based Meat & Ingredient Companies by Number of Funding Rounds and Latest Funding Round (dollars in millions)
    • Funding for Cultivated/Cell-Based Meat, Poultry, & Seafood Companies
      • Table Investment in Select Cultivated Meat Companies by Number of Funding Rounds and Latest Funding Round (dollars in millions)
    • Big Meat Companies Moving into Plant Proteins
    • Comparison of Nutrition Information of Plant-Based Burgers
      • Table Comparison of Nutrition Information of Select Plant-Based Burgers, 2020
    • Ingredient Development
      • Ingredient Suppliers May Make Plant-Based Ingredients Used by Food Producers in Plant-Based Meat Products
      • Making Plant-Based Meat with a Cleaner Label
      • Commonly Avoided Ingredients and Allergens Are Often Used in Plant-Based Meat
      • New Raw Materials and Processes Such as Fermentation Can Be Used to Develop Products That Better Mimic Conventional Animal Proteins
    • Plant-Based Meat, Poultry, & Seafood Market Leaders of Note
      • Beyond Meat
      • Impossible Foods
      • Lightlife Foods & Field Roast (Maple Leaf Foods)
      • Morningstar Farms, Incogmeato (Kellogg)
      • Tofurky (Turtle Island Foods)
      • Yves Fine Foods (Hain Celestial)
      • Gardein (Conagra Brands)
      • Sweet Earth (Nestlé USA)
      • Pure Farmland (Smithfield Foods)
      • Before the Butcher
      • Good Catch Foods (Gathered Foods)
  • Consumer Demographics: Who Eats Plant-Based Meat, Poultry, or Seafood Alternatives?
    • Highlights
    • Nearly One-Fourth of Consumers Eat Plant-Based Meat, Poultry, or Seafood
    • Plant-Based Beef Products Are the Most Commonly Consumed
      • Table Types of Plant-Based Meat Alternatives Eaten by Consumers (percent of consumers)
    • Vegans And Vegetarians Are Most Likely to Eat Plant-Based Meat Products, While There is Much Overlap with Eating Both Plant-Based Meat and Dairy Products
      • Table Consumption of Plant-Based Meat by Consumers of Different Eating Philosophies (percent of consumers)
    • Flexitarians and Omnivores Make Up the Largest Groups of Consumers Who Eat Plant-Based Meat or Dairy Products
    • Men Are More Likely to Partake
      • Table Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Gender, 2020 (percent of consumers)
    • Younger Consumers Are Much More Likely to Eat Plant-Based Meat
      • Table Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Age Bracket, 2020 (percent of consumers)
    • The Presence of Children in the Household is a Major Indicator of Whether Someone Consumes Plant-Based Meat
      • Table Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Presence of Children in the Household and Age of Children, 2020 (percent of consumers)
    • Consumers Who Are Married or Partnered Are More Likely to Eat Plant-Based Meat Products
      • Table Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Relationship Status, 2020 (percent of consumers)
    • Employment Status Also Related to Plant-Based Meat Consumption
      • Table Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Employment Status, 2020 (percent of consumers)
    • Educational Attainment Can Be a Strong Indicator of Plant-Based Meat Consumption
      • Table Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Educational Attainment, 2020 (percent of consumers)
    • Minority Racial and Ethnic Groups Are More Likely to Eat Plant- Based Meat
      • Table Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Race/Ethnicity, 2020 (percent of consumers)
    • Urban Consumers Are Most Likely to Eat Plant-Based Meat
      • Table Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Urban, Suburban/Exurban, and Rural Environment, 2020 (percent of consumers)
    • Regional Trends Show Plant-Based Meat Consumption Per Capita Is Highest in the Western U.S.
      • Table Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by U.S. Region, 2020 (percent of consumers)
    • Higher Income Consumers Are Most Likely to Eat Plant-Based Meat Products
      • Table Consumers Who Eat Plant-Based Meat, Poultry, or Seafood Products by Household Income Bracket, 2020 (percent of consumers)
  • Consumer Psychographics & Motivations for Eating Meat Alternatives
    • Highlights
    • Some Consumers Report Eating More Plant-Based Meat Products Because of the Coronavirus Pandemic
      • Table Agreement on the Statement "I am eating more plant-based meat products because of the coronavirus pandemic", 2020 (percent of consumers)
    • Plant-Based Meat Consumers Are Changing Their Cooking and Eating Habits Because of the Pandemic
      • Table Agreement on Statements about Changes to Cooking and Eating Habits during the Pandemic, 2020 (percent of plant-based meat consumers)
    • Most Plant-Based Meat Consumers Think These Products Are Healthier and Better for the Environment Than Animal-Based Products
      • Table Agreement on Statements about Changes to Cooking and Eating Habits during the Pandemic, 2020 (percent of plant-based meat consumers)
    • Plant-Based Meat Consumers Are More Likely to Eat Healthy Foods, to Enjoy Making Food, and to Be Open to Trying New Foods
      • Table Opinions on Diet, Cooking, and Trying New Foods, All Consumers vs. Plant-Based Meat Eaters, 2020 (any agree)
    • Willingness to Pay More For Better Products Increases Among Plant- Based Meat Consumers
      • Table Willingness to Pay More for Food Characteristics, All Consumers vs. Plant-Based Meat Eaters, 2020 (any agree)
    • Plant-Based Meat Consumers Report More Factors Affecting Their Diet
      • Table Factors Strongly or Somewhat Affecting Diets, All Consumers vs. Plant-Based Meat Eaters, 2020 (percent of consumers)
    • Factors Affecting One's Decision to Consume Plant-Based Meat Alternatives
      • Table Factors Strongly or Somewhat Affecting the Choice to Consume Plant-Based Meat Alternatives, 2020 (percent of plant-based meat consumers)
    • Reasons Consumers Do Not Eat Plant-Based Meat Alternatives
      • Table Reasons for Not Consuming Plant-Based Meat Alternatives, 2020 (percent of consumers who do not eat plant-based meat products)
    • 37% of Consumers Who Don't Eat Plant-Based Meat Are Open to Trying These Products
  • Meat Alternative Restaurant and Retail Trends
    • Highlights
    • Recent Plant-Based Meat Launches
    • Plant-Based Meat is Being Launched in Mainstream Chain Restaurants
      • Plant-Based Meat Isn't Just for Lunch or Dinner
    • Plant-Based Meat Has Higher Sales When Sold in the Meat Department
    • U.S. Online Grocery Shopping Well Behind Other Countries, but There Are Opportunities for Growth
    • Grocery Circulars Continue to Be Important in Marketing New Product Availability and Deals
    • Marketing for Plant-Based Meat Often Places These Products in the Meat or Frozen Foods Section, Depending on Form
    • Opportunity: Targeting Families with Children
    • Direct-to-Consumer (DTC) Marketing
      • Custom Combinations
      • Incentive Programs
      • New Product Launches
      • Social Media and Customer Feedback
    • Characteristics Important When Grocery Shopping
    • Where Consumers Buy Plant-Based Meat Alternatives
      • Table Types of Stores Where Consumers Buy Plant-Based Meat Alternatives, 2020 (percent of plant-based meat consumers)
    • Restaurant Trends
      • Carryout & Delivery Expanding Due to COVID-19
      • Consumers Think It Is Difficult to Follow a Plant-Based Diet While Eating Out
      • Consumers Think Food Labeling Is More Important When Shopping Than When Eating Out
      • Characteristics Important When Eating at Restaurants and Getting Takeout
    • Consumers Changing Shopping Habits in Response to the Pandemic
      • Table Coronavirus Changes to Shopping Behavior: "Because of the coronavirus, I am…" (Agree) (percent of consumers)
    • First Time Use of New Technologies and Order Methods
      • Table Coronavirus Changes to Shopping Behavior: "Because of the coronavirus, I have for the first time used…" (percent of consumers)
    • Consumers Are Using Convenient Order Methods More
      • Table Coronavirus Changes to Shopping Behavior: "Because of the coronavirus, I am using…" (percent of consumers)
    • Plant-Based Meat Consumers Are More Likely to Be Increasing Frozen Food Purchases During the Pandemic
    • The "Good Food Retail Report" Ranks Retailers on Product Assortment, Merchandising, and Marketing of Plant-Based Alternatives
  • Packaging Trends
    • Highlights
    • Improving Environmental Profiles by Using Recyclable/Sustainable Packaging
    • Attitudes on Packaging Among Plant-Based Meat Consumers
      • Table Consumer Packaging Preferences, 2020 (percent of consumers)
    • Thoughts on Food Preservation and Food Packaging Effects on Purchasing Decisions
      • Table Consumer Thoughts on Food Preservation and Food Packaging Effects on Purchasing Decisions (percent of consumers)
    • Direct-to-Consumer Channels for Plant-Based Meat Focus on Recyclable Packaging
    • Retail-Ready Packaging
    • Packaging for Plant-Based Meat Is Going Greener

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