Consumer and Corporate Food Gifting in the U.S., 7th Edition

Consumer and Corporate Food Gifting in the U.S., 7th Edition

Combining Packaged Facts’ extensive monitoring of the food and beverage market with proprietary surveys conducted in 2020, Consumer and Corporate Food Gifting is the go-to source for a complete understanding of the U.S. food gifting market. This report evaluates current trends and future directions for marketing and retailing, along with consumer patterns across the food gifting market and broader food and beverage market. The analysis in this report also accounts for the impact of the COVID-19 outbreak on the food gifting market’s performance in 2020. 


Consumer and Corporate Food Gifting examines product availability; surveys retail channel trends; and analyzes consumer trends and motivations. Supplementing Packaged Facts’ exclusive survey is an extensive analysis of Simmons’ National Consumer Study, which is based on approximately 25,000 adult respondents surveyed annually. This report contains dozens of numerical tables and charts, as well as numerous product photographs.


  • Packaged Facts Food Market Bulletin: Assessing Coronavirus Pandemic Impacts on the Food Industry
  • Executive Summary
    • Expanding Occasions for Food Gifting
    • Making Food Gifts More Personal Increases Appeal for Both Buyers and Gift Recipients
    • Food Gift Packaging Opportunities
    • Key Consumer Trends
  • Market Size and Forecast
    • Consumer and Corporate Food Gifting Market Historical Trends
      • Table Consumer and Corporate Food Gifting Market Size and Historical Trends, 2014-2019 (billions of dollars and annual percent change)
    • Consumer and Corporate Food Gifting Market Forecast
      • Table Consumer and Corporate Food Gifting Market Forecast, 2019-2024 (billions of dollars and annual percent change)
    • Market Factors
      • Sales of Food Gift Marketers
      • Innovation
      • Demographic Influence
      • Occasions
      • Corporate Food Gifting Trends
      • Coronavirus Impacting Economy and Social Events
    • Purchase Share By Household Income
      • Table Consumer Food Gifting Market Dollar Share: Survey Distribution by Household Income Bracket, 2020 (percent)
    • Purchase Share By Age
      • Table Consumer Food Gifting Market Dollar Share: Survey Distribution by Age Bracket, 2020 (percent)
  • Food Gifting Occasions and Opportunities
    • Holiday and Every Day
      • Winter Holidays Remain the Mainstay
        • Table Food Gift Purchasing Occasions by Gifts for Others vs. Self, 2020 (percent of adults purchasing)
      • Personal vs. Work-Related Food Gifting Occasions
        • Table Food Gift Receiving Occasions by Personal vs. Business Gifts, 2020 (percent of adults who received a food gift)
    • Major Holidays
      • Winter Holidays (Christmas, Hanukkah, Kwanzaa)
        • Table Planned Winter Holiday Gift Spending, Total and Per Person, 2012-2019
      • Valentine's Day
        • Table Planned Valentine's Day Spending, Total and Per Person, 2013-2020
      • Mother's Day
        • Table Planned Mother's Day Spending, Total and Per Person, 2012-2019
      • Father's Day
        • Table Planned Father's Day Spending, Total and Per Person, 2012-2019
      • Thanksgiving
      • Easter
        • Table Planned Easter Spending, Total and Per Person, 2012-2019
      • Halloween
        • Table Planned Halloween Spending, Total and Per Person, 2012-2019
      • Changes in Religious Affiliation Over Time
        • Table Religious Affiliation Patterns, 2009 vs. 2019 (percent of adults and percentage change)
      • Jewish Holidays
      • Islamic Holidays
    • Weddings & Anniversaries
      • Increasing Rate of New Marriages
        • Table Marriage Statistics, 2009 – 2019
      • Declines in The Number of Married People Mean Fewer Anniversaries
      • Expanding Food Gifting Opportunities
    • Births
    • Graduations
      • Table Planned Graduation Gift Spending, Total and Per Person, 2012-2019
    • Military and School Care Packages
    • Sympathy-Driven Occasions
      • Illness and Injury
      • Death in the Family
  • Types of Food Gifts and Recipients
    • Purchasing for Others
      • Table Types of Food Gifts Purchased for Others, 2010-2020 (percent of consumers)
    • Purchasing Food Gifts For Self
      • Table Types of Food Gifts Purchased for Self, 2020 (percent of consumers)
    • Personal vs. Work-Related Food Gift Types
      • Table Types of Food Gifts Received: Personal Gift vs. Business Gift, 2020 (percent of adults who received a food gift)
    • Work-Related Food Gifting Occasions: Demographic Analysis
      • Table Types of Food Gifts Received in an Employment Capacity, 2020 (percent of people receiving a business food gift)
    • Gourmet Gift Basket Purchasers
      • Trends Over Time
      • Demographic Analysis
        • Table Gourmet Gift Basket Purchasers by Gender, Age, and Household Income, 2019 (percent)
    • Types of Gift Recipients
  • Reasons for Buying and Not Buying Food Gifts
    • Reasons for Purchasing Food Gifts: 2010-2020 Trends
      • Table Reasons for Purchasing Food Gifts, 2010-2020 (percent of those giving food gifts to others)
    • Demographic Analysis: Age
      • Table Reasons for Purchasing Food Gifts by Age, 2020 (percent of those giving food gifts to others)
    • Attributes Sought In Specialty Food Gifts: 2010-2018 Trends
      • High Quality
      • Trust and Value
      • Variety and Appearance
      • Appearance
        • Table Attributes Sought When Purchasing Specialty Food Gifts, 2010-2020 (percent of those buying any food gifts)
    • Reasons For Not Buying Food Gifts
  • Frequency of Food Gifting and Purchase Prices
    • Gifts for Others vs. Self
      • Table Food Gifting: Gifting to Others vs. Self; Receiving Personal vs. Business Gift, 2018-2020 (percent)
      • Table Food Gifting: Gifting to Others vs. Self; Receiving Personal vs. Business Gift by Age Bracket, 2020 (percent of age group and index)
      • Table Food Gifting: Gifting to Others vs. Self; Receiving Personal vs. Business Gift by Household Income Bracket, 2020 (percent and index)
    • Number of Recipients
      • Table Number of Recipients Given Food Gifts in Past 12 Months per Individual Food Gifter, 2010-2020 (percent of those giving any food gifts)
    • Demographic Analysis
      • Table Number of Recipients Given Food Gifts in Past 12 Months per Individual Food Gifter by Age Bracket, 2020 (percent of those giving any food gifts)
    • Amount Spent Per Food Gift
      • Table Amount Spent per Food Gift, 2010-2020 (percent of those giving any food gifts)
    • Demographic Analysis
      • Table Amount Spent per Food Gift by Household Income Bracket of Gifter, 2020 (percent of those giving any food gifts)
      • Table Amount Spent per Food Gift by Age Bracket of Gifter, 2020 (percent of those giving any food gifts)
  • Food Gifting Retail Distribution
    • Online Purchasing Trends
      • More Consumers Purchasing Online and Via Mobile Phones, Making More Frequent Purchases
        • Table Online Purchases & Purchase Frequency, 2014-2019 (percent of adults)
      • Mobile Purchasing Most Common with Younger Consumers
        • Table Mobile Purchasing in Last 30 Days: Age, Gender, and Household Income, 2019 (percent and index)
      • Tendency to Make In-Store Purchases Decreasing
      • Online Channel Gains
        • Table Online vs. Phone/Mail Purchases of Products or Services in Last 3 Months, 2014-2019 (percent)
      • Gourmet Gift Basket/Assortment Purchases: Online vs. Mail/Phone Ordering
        • Table Gourmet Gift Basket Purchasers: Online vs. Mail/Phone Purchasing, 2014-2019 (percent)
      • Online Ordering: Amazon vs. Selected Food Gifting Retailers
        • Table Purchases in the Last 3 Months: Amazon vs. Top Food Gifting Retailers, 2014-2019 (percent)
    • In-Store Purchasing Trends
      • Specialty Food Gift Purchase Locations Used in the Last 12 Months: In-Store vs. Online
        • Table Specialty Food Gift Purchase Locations Used in the Last 12 Months: Online vs. In-Store, 2020 (percent of consumers who have bought food gifts for others)
        • Table In-Store Specialty Food Gift Purchase Locations Used in Last 12 Months by Age Bracket, 2020 (percent of consumers who have bought food gifts for others)
        • Table Online Specialty Food Gift Purchase Locations Used in Last 12 Months by Age Bracket, 2020 (percent of people buying food gifts)
      • Retail Stores Rely More On Impulse Purchases of Food Gifts
      • Holiday Promotions Are Key
  • Food Gifting Innovation & Marketing Strategies
    • Food Gifts For Diet and Health
      • Fruits Offer High Levels of Nutrition with a Satisfyingly Sweet Taste
      • Nutrient-Rich Vegetables Are Healthy Gifts
      • Sugar-Free Confections
      • Unrefined Sugar
      • Gluten-Free
      • Keto, Paleo, Whole 30, and Other Diets
    • Sustainability and Fair Trade
      • Chocolate Marketers Working Toward Improving the Cocoa Supply Chain
      • Fair Trade Food Products as a More Ethical Gift
    • Plant-Based Meat Alternatives As Food Gifts
    • Food Gifts Provide Recipients With Elegant Meals
    • Food Gift Customization and Personalization
    • Food Gift Subscriptions
    • International Flavors
    • Gift Cards Compete Against Food Gifts, But Buyers and Receivers Have A Lot of Overlap
      • What Are Open-Loop And Closed-Loop Gift Cards?
      • Physical vs. Online/E-Gift Cards
      • Gift Cards and Food Gifts Have Similar Characteristics, Making Them Appealing to the Same Types of People
        • Table Purchase and Receipt of Food Gifts vs. Gift Cards in the Last 12 Months, 2020 (percent)
      • Food Gifting Via Gift Cards
    • Food Gift Offers Make Price-Sensitive Consumers More Likely To Buy
  • Food Gift Packaging
    • Food Gift Buyers Think Attractive Packaging is More Important Than Eco-Friendly Packaging, But Looks Are Decreasing in Importance
      • Table Attributes Sought When Purchasing Specialty Food Gifts, 2010-2020 (percent of those buying any food gifts)
    • Recyclable/Environmentally Friendly Packaging Is More Important Than Ever
      • Table Consumer Opinions on Recycling & Packaging, 2009-2019 (percent)
    • Food Gift Recipients Find E-Commerce Packaging More Important Than Others
      • Table Most Important E-Commerce Shipment Attributes, 2020 (percent of online shoppers)
    • Targeting Excessive Packaging for Reduction and Elimination
    • Truth in Advertising Extends to Packaging
    • Functional Packaging Can Be Framed as a Sustainable Gift
    • Creative Packaging Provides Gift Recipients with a Memorable Experience
    • Protective Packaging Is Important For Product Integrity
      • Insulated Packaging is Required to Ship Frozen and Refrigerated Foods
      • Void Fill Protects Multiple Items Packaged Together in an Assortment
    • A Shift From Expensive Set-Up Boxes To Other Paper Packaging
    • Customizable Packaging Can Be A Selling Point For Food Gifts
    • Retail-Ready Packaging Makes Food Gifts Stand Out and Promotes Stocking Efficiency in Stores
    • Opportunities for Edible, Biodegradable, and Compostable Packaging For Food Gifting
      • Liquids & Powders
      • Chocolate
      • Coffee and Tea
      • Meat & Seafood
  • Food Gifting Market Participants and Brand Positioning
    • Chocolate Specialists
      • Lindt & Sprüngli Group
      • Godiva
    • Bakery Food Specialists
      • Nothing Bundt Cakes
      • Bake Me A Wish!
    • Salty Food Specialists
      • Popcornopolis
      • The Popcorn Factory
      • Oh! Nuts
      • Nuts.com
    • Fruit Specialists
      • Edible Arrangements
      • The Fruit Company
    • Savory Food Specialists
      • Hickory Farms
      • Honey Baked Ham
      • Omaha Steaks
    • Gourmet Food Specialists
      • Harry & David
      • Goldbelly
    • Floral Specialists
      • 1-800-Flowers.com
      • Sales Trends
        • Table 1-800-Flowers.com Net Revenues and Share by Segment, 2013-2019 ($ mil)
        • Table 1-800-Flowers.com E-Commerce Revenue and Order Trends, 2013-2019 ($ mil)
      • FTD
        • Table FTD Revenue and Net Income/Loss, 2014-2018 ($ mil)
  • Appendix
    • Consumer Survey Methodology
    • Scope
      • Types of Food Gifts
      • Food Gifting Occasions
      • Food Gift Purchasers
      • Food Gift Recipients

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