Candy Market Research Reports & Industry Analysis

Candy is normally defined as a sweet created from sugar and normally mixed together with other ingredients, like dairy products, chocolate, fruit, or nuts. The term “candy” comes from an Arabic word, qandi, meaning “made of sugar”.

The U.S. Commerce Department has divided candy into two different standard categories for products: non-chocolate and chocolate. Each of the two categories is then broken down into various product types and sectors. Product typing bases off of the product’s mixture of ingredients, texture, and also the comprehensive manufacturing processes. The classification applied throughout the candy industry is loosely based off of the definitions determined by the Commerce Department, even though they can be generally much more broad.

Chocolate products always have either actual chocolate as an ingredient or a chocolate mixture that applies substitutes for certain chocolate components. Generally, butter made from milk or vegetable shortening is used to replace the more luxurious and expensive product that is cocoa butter. The chocolate category also encompasses final products like chocolate candy with infusions, panned chocolate candies, or molded chocolate candies.

Non-chocolate products are defined through the government as the entire confectionery products that do not have actual chocolate or a chocolate compound as an ingredient in the mixture. The non-chocolate category encompasses candies like hard candies, jelly beans, marshmallows, and licorice.

Candy production is mainly a seasonal business, with the majority of those involved in the market normally doubling their staffs during the winter months. Until very recently, candies made for a specific occasion or holiday – candy canes for Christmas or like in Easter with chocolate eggs, for example –were the bread and butter of specialty manufacturers. Recently, though, the major players and manufacturers have shifted into the seasonal business with specific packages for those special, important events.

Customers have turned into very health-conscious eaters and prioritize the reduction of intake in sugar, other potentially harmful ingredients, and fat. Candy manufacturers have responded by creating a wide range of sugar-free candies that, because of technological innovations in sweetening products, still provide customers the sweetness they desire. Marketers also keep looking for tasteful substitutes for the saturated fat in chocolate.

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Candy Industry Research & Market Reports

  • Chocolate and Sugar Confectionery in Canada: ISIC 1543

    ... at a national level. It provides the latest retail sales data, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing ... Read More

  • Sugar Confectionery in Austria

    ... growth throughout the year. Gummies and jellies remain the largest subcategory, generating a significant share of both value and volume sales. Strong and consistent consumer demand for these products continues to drive the overall performance ... Read More

  • Sugar Confectionery in Colombia

    ... the 15% health tax implemented for the industry, forced consumers to cut down on discretionary spending resulting in a significant deceleration in value growth. Sugar confectionery sales have remained relatively stable in both volume and ... Read More

  • Gum in Cameroon

    ... more affordable, and are widely available, including at roadsides stalls and kiosks. As such, imports of global brands are expected to fall significantly. Chewing gum is expected to gain the most value share, with consumers ... Read More

  • Gum in Colombia

    ... Consumer attitudes towards the category, as well as the need for chewing gum in daily life, have diminished. With hybrid work environments and video conferencing becoming more common since the pandemic, there are fewer in-person ... Read More

  • Gum in Bulgaria

    ... consumption have not yet been fully restored, largely due to lasting changes in consumer habits particularly the persistence of hybrid working models and a higher proportion of people working from home compared to the pre-pandemic ... Read More

  • Sugar Confectionery in Cameroon

    ... often sold in single units of XAF25-50 per unit, continues to support value sales. In addition, a young population, with 40% below 15 years of ago, also drives sales, with offerings often promoted in schools. ... Read More

  • Sugar Confectionery in Italy

    ... the different needs and tastes of Italian consumers. The search for healthier products, without sugar or colouring agents, has been a theme on the Italian market for many years, but on the other hand, the ... Read More

  • Gum in Germany

    ... has suffered from saturation and significant price hikes in 2025 which has constrained further gains. Sales of bubble gum have experienced a decline in retail volume terms in 2025 for the first time since 2020. ... Read More

  • Sugar Confectionery in Bulgaria

    ... seek indulgence and often look for a quick sugar boost during a busy or stressful day. Euromonitor International's Sugar Confectionery in Bulgaria report offers in-depth knowledge of the market at a national level, providing local ... Read More

  • Sugar Confectionery in Germany

    ... consumers have sought out small, affordable treats to maintain a sense of enjoyment, which has favoured sales of sugar confectionery. Local brands have also expanded their ranges with nostalgic and familiar flavours, while international players ... Read More

  • Candy & Sugar Products Manufacturing - 2025 U.S. Market Research Report with Updated Recession Risk, Forecasts, & Tariff Analysis

    ... Kentley Insights report is packed with insightful data sets and forecasts to give you a comprehensive understanding of the industry including historical and forecasted industry size, growth, tariff impact analysis, product line breakdown, profitability, financial ... Read More

  • Non-Chocolate Candy Making - 2025 U.S. Market Research Report with Updated Recession Risk, Forecasts, & Tariff Analysis

    ... report is packed with insightful data sets and forecasts to give you a comprehensive understanding of the industry including historical and forecasted industry size, growth, tariff impact analysis, product line breakdown, profitability, financial ratios, 31 ... Read More

  • Chocolate Candy Production - 2025 U.S. Market Research Report with Updated Recession Risk, Forecasts, & Tariff Analysis

    ... report is packed with insightful data sets and forecasts to give you a comprehensive understanding of the industry including historical and forecasted industry size, growth, tariff impact analysis, product line breakdown, profitability, financial ratios, 31 ... Read More

  • Sugar Confectionery in Argentina

    ... particularly the deceleration of inflation and stabilisation of consumer spending in the second half of 2024. These factors helped restore some purchasing power and supported modest growth across sugar confectionery, especially among lower-priced... Euromonitor International's ... Read More

  • Sugar Confectionery in Algeria

    ... flat, due to the unhealthy perception of sugar confectionery, with consumers increasingly opting for healthier snack options. Boilet sweets are expected to account for most value sales, though toffees, caramel and nougat is expected to ... Read More

  • Gum in Argentina

    ... purchasing power. Amid a challenging economic environment, many consumers – especially parents – cut back on discretionary spending, impacting demand across age groups. Volume declines were particularly notable among both chewing gum and bubble gum ... Read More

  • Gum in Algeria

    ... value growth more muted. Chewing gum is expected to account for most volume sales and also to register the highest value growth. Adults are the largest consumer segment and purchase gum to freshen breath. In ... Read More

  • Sugar Confectionery in Hong Kong, China

    ... Hong Kong, China report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable elsewhere. In addition to the latest retail sales data 2020-2024, it identifies the leading companies, ... Read More

  • Gum in Hong Kong, China

    ... during the COVID-19 pandemic has notably reduced demand for gum in the longer term. A critical factor contributing to this stagnation is the lack of flavour innovation in comparison to other snacks categories. Hong Kong ... Read More

  • Sugar Confectionery in Belgium

    ... with volume sales expected to stagnate in 2025. Indeed, the mindful indulgence trend is driving consumers towards other confectionery categories. Moreover, conservative consumer spending in the context of pressure on purchasing power is resulting in ... Read More

  • Gum in Finland

    ... xylitol gum faces competition from xylitol-sweetened mints, which also carry health claims, in Finland. For example, the leading player Cloetta Suomi not only offers a wide range of Jenkki xylitol gum, but also mints like ... Read More

  • Sugar Confectionery in Switzerland

    ... upward pressure on average retail prices. While this inflationary dynamic has strained purchasing power for some consumers, it has also led brands to double down on product innovation and limited edition launches to sustain consumer ... Read More

  • Sugar Confectionery in Finland

    ... impressive aisles of these products. As the competition is fierce, players concentrate on catering to demand, paying attention to what consumers want. Especially, individual indulgence shows in the good sales of the pick ‘n’ mix. ... Read More

  • Gum in Switzerland

    ... as well as from growing consumer awareness around the environmental impact of littering. Euromonitor International's Gum in Switzerland report offers in-depth knowledge of the market at a national level, providing local insight and understanding unavailable ... Read More

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