Candy Market Research Reports & Industry Analysis

Candy is normally defined as a sweet created from sugar and normally mixed together with other ingredients, like dairy products, chocolate, fruit, or nuts. The term “candy” comes from an Arabic word, qandi, meaning “made of sugar”.

The U.S. Commerce Department has divided candy into two different standard categories for products: non-chocolate and chocolate. Each of the two categories is then broken down into various product types and sectors. Product typing bases off of the product’s mixture of ingredients, texture, and also the comprehensive manufacturing processes. The classification applied throughout the candy industry is loosely based off of the definitions determined by the Commerce Department, even though they can be generally much more broad.

Chocolate products always have either actual chocolate as an ingredient or a chocolate mixture that applies substitutes for certain chocolate components. Generally, butter made from milk or vegetable shortening is used to replace the more luxurious and expensive product that is cocoa butter. The chocolate category also encompasses final products like chocolate candy with infusions, panned chocolate candies, or molded chocolate candies.

Non-chocolate products are defined through the government as the entire confectionery products that do not have actual chocolate or a chocolate compound as an ingredient in the mixture. The non-chocolate category encompasses candies like hard candies, jelly beans, marshmallows, and licorice.

Candy production is mainly a seasonal business, with the majority of those involved in the market normally doubling their staffs during the winter months. Until very recently, candies made for a specific occasion or holiday – candy canes for Christmas or like in Easter with chocolate eggs, for example –were the bread and butter of specialty manufacturers. Recently, though, the major players and manufacturers have shifted into the seasonal business with specific packages for those special, important events.

Customers have turned into very health-conscious eaters and prioritize the reduction of intake in sugar, other potentially harmful ingredients, and fat. Candy manufacturers have responded by creating a wide range of sugar-free candies that, because of technological innovations in sweetening products, still provide customers the sweetness they desire. Marketers also keep looking for tasteful substitutes for the saturated fat in chocolate.

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Candy Industry Research & Market Reports

  • Sugar & Gum Confectionery in Sweden (2020) – Market Sizes

    ... mints, hard, functional and other sugar confectionery. Market size comprises sales through all retail channels including direct to consumer. Market size for Sugar & Gum Confectionery in Sweden is given in SEK and tonne with ... Read More

  • Sugar & Gum Confectionery in Turkey (2020) – Market Sizes

    ... mints, hard, functional and other sugar confectionery. Market size comprises sales through all retail channels including direct to consumer. Market size for Sugar & Gum Confectionery in Turkey is given in TRY and tonne with ... Read More

  • Sugar & Gum Confectionery in UK (2020) – Market Sizes

    ... mints, hard, functional and other sugar confectionery. Market size comprises sales through all retail channels including direct to consumer. Market size for Sugar & Gum Confectionery in UK is given in GBP and tonne with ... Read More

  • Belgium Confectionery - Market Assessment and Forecasts to 2024

    ... forecast to register fastest value and volume growth during 2019-2024. Hypermarkets & supermarkets was the leading channel for distribution of confectionery in the country. Flexible packaging was the commonly used pack material in the country. ... Read More

  • Sugar Confectionery in Bulgaria

    ... of children and teenagers will limit volume sales of sugar confectionery, as they are the core consumers of these products in Bulgaria. Brands such as Haribo and Trolli effectively use attractive packaging to attract younger ... Read More

  • Candies & Sweets - International Trade in Q3-2020: Top Markets' Performance by Major Competitors

    ... after -12% y-o-y in H1-2020, in the first three quarters of 2020 worldwide flows of Candies & Sweets highlighted an overall decrease of -10.2% in $ compared to the same period of 2019. As regards ... Read More

  • Gum in Bulgaria

    ... that can be obtained from regularly chewing gum, particularly after meals. Marketing campaigns for gum present it as an ideal solution for consumers with busy lifestyles who are unable to brush their teeth after meals ... Read More

  • Cookies, Snacks, & Candies Sampling – Campaign Benchmarks Report

    ... sugary products are offered as samples at events and retail stores. Throughout the Cookies, Snacks, & Candies Sampling – Campaign Benchmarks Report, activations from destination and intercept events are represented. Various brand categories about this ... Read More

  • Gum in the US

    ... home policies and home learning in addition to reduced travel. This scenario significantly reduced impulse purchasing occasions, which tend to drive demand for the largest category of chewing gum, which felt the impact of the ... Read More

  • Sugar Confectionery in the US

    ... for longer periods of time during lockdown. Although convenience was previously a major trend within sugar confectionery driving demand for on-the-go smaller packaging sizes, with reduced mobility due to the pandemic, the category was perceived ... Read More

  • Candy Production in the US - Industry Market Research Report

    ... remaining consumption of sweets is increasingly shifting toward chocolate. Over the five years to 2023, IBISWorld expects demand conditions to improve slightly as operators expand sugar-free and low-calorie product lines. Operators are also expected to ... Read More

  • Gum in Austria

    ... is becoming mature and showing signs of saturation. In terms of chewing gum, due to the negative effects on teeth of gum containing sugar, manufacturers had already switched nearly all of their products to sugar-free ... Read More

  • Sugar Confectionery in Austria

    ... and negative perception due to its high sugar levels, with a number of health issues attached to sugar intake. Parents are concerned about their children’s health and teeth and therefore try to avoid purchasing too ... Read More

  • Functional Chewing Gums Market Size, Share & Trends Analysis Report By Product (Smoking Cessation, Oral Health, Fitness & Well Being), By Distribution Channel, By Region, And Segment Forecasts, 2020 - 2027

    ... Market Growth & Trends The global functional chewing gums market size is expected to reach USD 2.83 billion by 2027, according to a new report by Grand View Research, Inc., expanding at a CAGR of ... Read More

  • Gum in Peru

    ... social interactions will cause retail value sales to decline 2020. Government imposed regulations have limited free mobility and the population must remain in their homes, thus limiting impulse purchases which make up much of gum ... Read More

  • Sugar Confectionery in Peru

    ... review period in constant value terms. Home seclusion seems to have increased the appetite for sugar confectionery in general, and for small portion sweets like toffees, caramels and nougat. Euromonitor International's Sugar Confectionery in Peru ... Read More

  • Sugar Confectionery in Nigeria

    ... a spike in sales of staples (pasta, noodles, rice, canned/preserved food, etc.) as the Nigerian government imposed restrictions on their populations’ movements. The overall trend towards ‘snackification’ paused, as consumers found more time, opportunity, and ... Read More

  • Gum in Nigeria

    ... which is much reduced, or to combat bad breath, which is less of a priority for this period of reduced social interaction and wearing of face masks. Moreover, gum saw reduced demand over the review ... Read More

  • Sugar Confectionery in Serbia

    ... a spike in sales of staples (pasta, noodles, rice, canned/preserved food, etc.) as the Serbian government imposed restrictions on their populations’ movements. The overall trend towards ‘snackification’ paused, as consumers found more time, opportunity, and ... Read More

  • Gum in Serbia

    ... gum is often used as a snack whilst travelling, which is much reduced, or to combat bad breath. In fact, many Serbians substitute brushing teeth when out-of-home with using gum instead, which is less of ... Read More

  • Gum in Russia

    ... consumption when commuting or travelling. In-store placement and product displays are therefore important marketing tools, and manufacturers pay noticeable attention to gum placement in these modern grocery retailers. In the second half of the review ... Read More

  • Sugar Confectionery in Russia

    ... improved. However, in 2020, sales of sugar confectionery are expected to witness relatively strong positive growth in both retail volume and current value terms, at rates that will actually exceed those of chocolate confectionery. Despite ... Read More

  • Sugar Confectionery in Canada

    ... and after a significant reduction in consumer mobility, medicated confectionery will be driving that growth. Sales of the otherwise fast-growing mints, on the other hand, will show a decline over the year in the absence ... Read More

  • Gum in Canada

    ... negatively impacted impulse volume sales of gum. This pandemic has especially affected chewing gum, which will post a steeper than expected decline in 2020 as a result of people having far less need for breath-freshening ... Read More

  • Sugar Confectionery in Taiwan

    ... have more functional properties, such as medicated confectionery and mints that are used to freshen one’s breath, are not likely to perform as well as categories like pastilles, gums, jellies, and chews, which are meant ... Read More

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