Candy Market Research Reports & Industry Analysis

Candy is normally defined as a sweet created from sugar and normally mixed together with other ingredients, like dairy products, chocolate, fruit, or nuts. The term “candy” comes from an Arabic word, qandi, meaning “made of sugar”.

The U.S. Commerce Department has divided candy into two different standard categories for products: non-chocolate and chocolate. Each of the two categories is then broken down into various product types and sectors. Product typing bases off of the product’s mixture of ingredients, texture, and also the comprehensive manufacturing processes. The classification applied throughout the candy industry is loosely based off of the definitions determined by the Commerce Department, even though they can be generally much more broad.

Chocolate products always have either actual chocolate as an ingredient or a chocolate mixture that applies substitutes for certain chocolate components. Generally, butter made from milk or vegetable shortening is used to replace the more luxurious and expensive product that is cocoa butter. The chocolate category also encompasses final products like chocolate candy with infusions, panned chocolate candies, or molded chocolate candies.

Non-chocolate products are defined through the government as the entire confectionery products that do not have actual chocolate or a chocolate compound as an ingredient in the mixture. The non-chocolate category encompasses candies like hard candies, jelly beans, marshmallows, and licorice.

Candy production is mainly a seasonal business, with the majority of those involved in the market normally doubling their staffs during the winter months. Until very recently, candies made for a specific occasion or holiday – candy canes for Christmas or like in Easter with chocolate eggs, for example –were the bread and butter of specialty manufacturers. Recently, though, the major players and manufacturers have shifted into the seasonal business with specific packages for those special, important events.

Customers have turned into very health-conscious eaters and prioritize the reduction of intake in sugar, other potentially harmful ingredients, and fat. Candy manufacturers have responded by creating a wide range of sugar-free candies that, because of technological innovations in sweetening products, still provide customers the sweetness they desire. Marketers also keep looking for tasteful substitutes for the saturated fat in chocolate.

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Candy Industry Research & Market Reports

  • Gum in Belarus

    ... hygiene and eliminate bad breath. Since there are no substitutes for gum in terms of oral hygiene, it is expected to remain popular. Sugar-free gum likely to be particularly appreciated by consumers, whilst Belarusians are ... Read More

  • Gum in Saudi Arabia

    ... to drive the demand for sugar free chewing gum, and has encouraged the launch of new brands in 2019 and 2020. Amongst these, Ülker Oneo has a strong chance of being successful, as Ülker is ... Read More

  • Gum in Germany

    ... and it often used on-the-go when brushing teeth or using mouthwash is not possible, but consumers still feel the need for oral freshness. The lockdown in Germany in response to COVID-19 is significantly impacting volume ... Read More

  • Sugar Confectionery in Belarus

    ... saturation and declining demand. Growing health awareness is also expected to hamper the retail volume growth of sugar confectionery, mainly boiled sweets, lollipops, and toffees and caramels and nougat, which contain particularly high amounts of ... Read More

  • Sugar Confectionery in Slovakia

    ... the COVID-19 pandemic have boosted sales of affordable treats (where they can be purchased safely and in bulk, such as online and in hygiene conscious retail outlets such as supermarkets); however, more significant growth is ... Read More

  • Gum in Azerbaijan

    ... weekly basis, have been more likely to cut it out in a bid to save money due to the financial difficulties created by the pandemic. Both chewing gum and bubble gum are expected to see ... Read More

  • Sugar Confectionery in Azerbaijan

    ... have had to tighten their budgets in a bid to save money since the beginning of quarantine in Q2. Therefore, many have not been purchasing sugar confectionery and instead have been saving their money for ... Read More

  • Sugar Confectionery in Belgium

    ... by the COVID-19 crisis as current value growth rates and retail value sales are anticipated to decline in 2020 overall. Initially, in Q2, when lockdown was implemented, many consumers began stockpiling, in fear that supplies ... Read More

  • Gum in Belgium

    ... gained traction. Limited innovation over the review period in both chewing gum and bubble gum has meant a lack of interest, with the latter particularly associated with confectionery and unhealthy lifestyles due to its sugar ... Read More

  • Gum in Bolivia

    ... increasingly chose to chew gum less frequently, instead opting for alternatives such as mints to freshen their breath, or other healthier alternatives. COVID-19 has helped accelerate this trend. Gum is typically consumed outside the home, ... Read More

  • Sugar Confectionery in Bolivia

    ... driven by the proliferation of cheap products, which will result in consumers trading down, and slowed price development. The ongoing economic slowdown will be key to this shift in consumer habits, and as a result ... Read More

  • The World Market for Sugar Confectionery Excluding Cocoa Products: A 2021 Global Trade Perspective

    ... or who might be threatened by foreign trade competition. The estimates given in this report were created using a methodology developed by and under the direct supervision of Professor Philip M. Parker, the Chair Professor ... Read More

  • The World Market for Chewing Gum: A 2021 Global Trade Perspective

    ... be threatened by foreign trade competition. The estimates given in this report were created using a methodology developed by and under the direct supervision of Professor Philip M. Parker, the Chair Professor of Management Science ... Read More

  • Gum in France

    ... during lockdown, impulse buys of gum decreased. Furthermore, gum is often used as a snack whilst travelling, which is much reduced, or to combat bad breath, which may be less of a priority for this ... Read More

  • Sugar Confectionery in France

    ... a spike in sales of staples (pasta, noodles, rice, canned/preserved food, etc.) as the French government imposed restrictions on their populations’ movements. The overall trend towards ‘snackification’ paused, as consumers found more time, opportunity and ... Read More

  • Gum in Chile

    ... double digits, and lockdown prevented people travelling out of their own areas and further limited in-store shopping. Even after restrictions were lifted, a nationwide night time curfew remained in place. Quarantine measures forced many businesses ... Read More

  • Sugar Confectionery in Chile

    ... due to outlet closures during the lockdown. Sales of sugar confectionery are being negatively impacted by increasing consumer awareness of the potential harm to health of a high sugar intake. Furthermore, the decline in social ... Read More

  • Sugar Confectionery in China

    ... As such, with COVID-19 putting a halt to celebration plans this has had a huge negative impact on sales of sugar confectionery in 2020. Providing life has returned to relative normality by then this should, ... Read More

  • Gum in Malaysia

    ... government has stepped in with campaigns to reverse this trend. Notably, the “Life’s Sweeter with Less Sugar” campaign is educating consumers about the ingredients in their food that cause obesity. With sugar free chewing gum ... Read More

  • Gum in China

    ... and Mondelez. The major players were also working to develop more effective distribution strategies, including increasing their presence in small format retailers such as convenience stores, which tend to provide higher consumption frequencies. In addition, ... Read More

  • Sugar Confectionery in Malaysia

    ... and nougat will be one of the most affected product areas in the review period. Consumers are becoming more conscious of their sugar intake and are consuming sugar confectionery less frequently. Moreover, the Malaysian government ... Read More

  • Confectionery Ingredients

    ... a revised size of US$100.6 Billion by 2027, growing at a CAGR of 2.8% over the analysis period 2020-2027. Chocolate & Cocoa, one of the segments analyzed in the report, is projected to record a ... Read More

  • Confectionary Industry Forecasts - China Focus

    ... capabilities and rising consumer consumptions in China have transformed China’s society and economy. China is one of the world’s major producers for industrial and consumer products. Far outpacing other economies in the world, China is ... Read More

  • Gum in the Czech Republic

    ... gradual introduction of lockdown introduced in Q2 will undermine the success of gum in 2020 overall. Gum is largely a spontaneous purchase with most consumers rarely planning or prioritising buying gum. In a bid to ... Read More

  • Sugar Confectionery in the Czech Republic

    ... been permitted to stay open, meaning consumers have still been able to easily access sugar confectionery. Pastilles, gums, jellies and chews will remain the most popular products within sugar confectionery amongst consumers, with children, teenagers ... Read More

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