Candy Market Research Reports & Industry Analysis

Candy is normally defined as a sweet created from sugar and normally mixed together with other ingredients, like dairy products, chocolate, fruit, or nuts. The term “candy” comes from an Arabic word, qandi, meaning “made of sugar”.

The U.S. Commerce Department has divided candy into two different standard categories for products: non-chocolate and chocolate. Each of the two categories is then broken down into various product types and sectors. Product typing bases off of the product’s mixture of ingredients, texture, and also the comprehensive manufacturing processes. The classification applied throughout the candy industry is loosely based off of the definitions determined by the Commerce Department, even though they can be generally much more broad.

Chocolate products always have either actual chocolate as an ingredient or a chocolate mixture that applies substitutes for certain chocolate components. Generally, butter made from milk or vegetable shortening is used to replace the more luxurious and expensive product that is cocoa butter. The chocolate category also encompasses final products like chocolate candy with infusions, panned chocolate candies, or molded chocolate candies.

Non-chocolate products are defined through the government as the entire confectionery products that do not have actual chocolate or a chocolate compound as an ingredient in the mixture. The non-chocolate category encompasses candies like hard candies, jelly beans, marshmallows, and licorice.

Candy production is mainly a seasonal business, with the majority of those involved in the market normally doubling their staffs during the winter months. Until very recently, candies made for a specific occasion or holiday – candy canes for Christmas or like in Easter with chocolate eggs, for example –were the bread and butter of specialty manufacturers. Recently, though, the major players and manufacturers have shifted into the seasonal business with specific packages for those special, important events.

Customers have turned into very health-conscious eaters and prioritize the reduction of intake in sugar, other potentially harmful ingredients, and fat. Candy manufacturers have responded by creating a wide range of sugar-free candies that, because of technological innovations in sweetening products, still provide customers the sweetness they desire. Marketers also keep looking for tasteful substitutes for the saturated fat in chocolate.

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Candy Industry Research & Market Reports

  • Sugar Confectionery in Singapore

    ... categories that have more functional properties, such as medicated confectionery and mints that are used to freshen one’s breath, are not likely to perform as well as categories like pastilles, gums, jellies, and chews, which ... Read More

  • Gum in Hong Kong, China

    ... Most gum sold in Hong Kong is not only sugar-free but also clearly positioned as being beneficial to oral and respiratory health. Consequently, rising health concerns following the outbreak of the global pandemic had less ... Read More

  • Gum in Israel

    ... premium sweet biscuits. However, since most products are already sugar free, sales of gum are not expected to be impacted significantly by the labelling regulations that entered force in 2020, whereby high-sugar products must display ... Read More

  • Sugar Confectionery in Hong Kong, China

    ... instability, and a general lack of consumer loyalty. Since investment in marketing and innovation was sharply cut by most players, customers also lacked the incentive to purchase sugar confectionery products. Euromonitor International's Sugar Confectionery in ... Read More

  • Gum in Brazil

    ... is because the purchasing of products in this category is often on impulse, when consumers are at points of sale in small local retail outlets or supermarkets/hypermarkets as well as in bars, bakeries, bonbonnieres, restaurants ... Read More

  • Sugar Confectionery in Brazil

    ... classes were suspended and replaced by home schooling. This was an important factor that will be contributing to the worse performances of categories such as boiled sweet, standard mints and lollipops in 2020. Euromonitor International's ... Read More

  • Sugar Confectionery in Latvia

    ... there has been a significant drop in disposable incomes. This will likely continue, if not worsen, throughout 2020 overall. In response to the declining economy, consumers have likely had to cut out non-essential products such ... Read More

  • Sugar Confectionery in Israel

    ... excessive sugar intake. Parents are notably more reluctant to buy sugar confectionery on a regular basis, as reflected in the continued retail value declines expected in 2020 for boiled sweets, lollipops and toffees, caramels and ... Read More

  • Gum in Latvia

    ... 2020 as both current value and volume sales are anticipated to plummet. As lockdown has limited social gatherings, this has seriously impacted consumption of gum. Chewing gum for example, which is often used whilst travelling, ... Read More

  • Gum in Guatemala

    ... and limits on non-essential activities significantly limited Guatemalans movement ultimately resulting in fewer on-the-spot purchases. Despite negative retail volume projections, gum is still expected to grow in terms of current retail value in 2020. Sales ... Read More

  • Chocolate and Confectionery Manufacturing from Cacao Beans - 2020 U.S. Industry Market Research Report with COVID-19 Forecasts

    ... most comprehensive and in-depth assessments of the industry in the United States with over 100 data sets covering 2011-2024. This report includes updated 2020, 2021, and 5-year forecasts due to the economic impact of COVID-19. ... Read More

  • Nonchocolate Confectionery Manufacturing - 2020 U.S. Industry Market Research Report with COVID-19 Forecasts

    ... in the United States with over 100 data sets covering 2011-2024. This report includes updated 2020, 2021, and 5-year forecasts due to the economic impact of COVID-19. This Kentley Insights report includes historical and forecasted ... Read More

  • Gum in Sweden

    ... well aware of the health risks of the virus in a crowded workspace, have increasingly chosen to do so. Euromonitor International's Gum in Sweden report offers a comprehensive guide to the size and shape of ... Read More

  • Modified Starch Market by Raw Material (Corn, Cassava, Potato, and Wheat), Application (Food & Beverages (Bakery & Confectionery, Processed Foods, Beverages, and Other Food Applications), Industrial, and Feed), Form, and Region - Global Forecast to 2025

    ... to 2025 “The modified starch market is projected to grow at a CAGR of 2.7% during the forecast period.” According to MarketsandMarkets, the global modified starch market size is estimated to be valued at USD ... Read More

  • Sugar Confectionery in Sweden

    ... but more important is the deep seated consumer awareness of health issues and a desire to reduce sugar intake. Sugar confectionery suffers from being seen as neither indulgent nor healthy, and is therefore facing pressure ... Read More

  • Gum in Ecuador

    ... diminished social interactions will cause retail value sales to decline 2020. Government imposed regulations have limited free mobility and the population must remain in their homes, thus limiting impulse purchases which make up much of ... Read More

  • Sugar Confectionery in Italy

    ... developed and labelled as free from artificial flavours and colours in an attempt by players to attract Italian parents who are concerned about the impact of traditional sugar confectionery on their children’s teeth and general ... Read More

  • Sugar and Confectionery Product Manufacturing - 2020 U.S. Industry Market Research Report with COVID-19 Forecasts

    ... assessments of the industry in the United States with over 100 data sets covering 2011-2024. This report includes updated 2020, 2021, and 5-year forecasts due to the economic impact of COVID-19. This Kentley Insights report ... Read More

  • Gum in Kenya

    ... high sugar intake, with this being largely blamed for the rising incidence globally of obesity and diabetes. Consumers are also growing more conscious of oral health and tooth decay that can occur from consuming too ... Read More

  • Sugar Confectionery in Ecuador

    ... birthdays, which will continue to demand offerings of boiled sweets, pastilles, gums, jellies and chews, and lollipops with or without COVID-19. Overall, sugar confectionery will show resilience to the home seclusion imposed by COVID-19 restrictions, ... Read More

  • Gum in Italy

    ... of the economy. However, declining demand was exacerbated by the lockdown following the emergence of the pandemic due to lack of usage occasions. Gum is often linked to on-the-go consumption, and with Italians spending longer ... Read More

  • Sugar Confectionery in Guatemala

    ... country. While impulsive purchases are likely to decrease in 2020 due to more consumers staying at home amidst strict lockdown restrictions, the abundance of affordable products in sugar confectionery will support demand during the COVID-19 ... Read More

  • Sugar Confectionery in Kenya

    ... sugar intake, with this contributing significantly to the growing incidence of lifestyle diseases such as diabetes and obesity. This growing awareness is particularly likely to be seen among mid- and upper-income groups, with such people ... Read More

  • Chocolate and Chocolate Confectionery Manufacturing - 2020 U.S. Industry Market Research Report with COVID-19 Forecasts

    ... assessments of the industry in the United States with over 100 data sets covering 2011-2024. This report includes updated 2020, 2021, and 5-year forecasts due to the economic impact of COVID-19. This Kentley Insights report ... Read More

  • Gum in Australia

    ... breath and relies on impulse purchases, it is set to be negatively impacted in the short term by the pandemic. The non-essential nature of gum will also affect the category as reduced disposable incomes encourage ... Read More

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