Candy Market Research Reports & Industry Analysis

Candy is normally defined as a sweet created from sugar and normally mixed together with other ingredients, like dairy products, chocolate, fruit, or nuts. The term “candy” comes from an Arabic word, qandi, meaning “made of sugar”.

The U.S. Commerce Department has divided candy into two different standard categories for products: non-chocolate and chocolate. Each of the two categories is then broken down into various product types and sectors. Product typing bases off of the product’s mixture of ingredients, texture, and also the comprehensive manufacturing processes. The classification applied throughout the candy industry is loosely based off of the definitions determined by the Commerce Department, even though they can be generally much more broad.

Chocolate products always have either actual chocolate as an ingredient or a chocolate mixture that applies substitutes for certain chocolate components. Generally, butter made from milk or vegetable shortening is used to replace the more luxurious and expensive product that is cocoa butter. The chocolate category also encompasses final products like chocolate candy with infusions, panned chocolate candies, or molded chocolate candies.

Non-chocolate products are defined through the government as the entire confectionery products that do not have actual chocolate or a chocolate compound as an ingredient in the mixture. The non-chocolate category encompasses candies like hard candies, jelly beans, marshmallows, and licorice.

Candy production is mainly a seasonal business, with the majority of those involved in the market normally doubling their staffs during the winter months. Until very recently, candies made for a specific occasion or holiday – candy canes for Christmas or like in Easter with chocolate eggs, for example –were the bread and butter of specialty manufacturers. Recently, though, the major players and manufacturers have shifted into the seasonal business with specific packages for those special, important events.

Customers have turned into very health-conscious eaters and prioritize the reduction of intake in sugar, other potentially harmful ingredients, and fat. Candy manufacturers have responded by creating a wide range of sugar-free candies that, because of technological innovations in sweetening products, still provide customers the sweetness they desire. Marketers also keep looking for tasteful substitutes for the saturated fat in chocolate.

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Candy Industry Research & Market Reports

  • Sugar Confectionery in Ukraine

    ... economic recession in Ukraine, it was still lagging behind the likes of chocolate confectionery despite offering greater affordability in terms of an average unit price, with the latter improving in terms of quality and perception. ... Read More

  • Gum in Portugal

    ... benefit from impulsive on-the-spot purchases. However, due to COVID-19 and the respective lockdown, gum will likely suffer from a significant negative impact both in current value and retail volume terms in 2020. On one hand, ... Read More

  • Gum in Ukraine

    ... many local consumers remaining at home for longer periods of time in an attempt to reduce the circulation of the virus, including working from home wherever possible, demand for chewing gum (the main growth driver ... Read More

  • Sugar Confectionery in Portugal

    ... minimal in 2020, as the need for fresh breath, particularly in social situations, takes a back seat. However, some innovative mints products like Halls mini mints, available in three flavours, red fruits, strong mint and ... Read More

  • Sugar Confectionery in Kazakhstan

    ... with chocolate confectionery. This is likely to be more noticeable in 2020, as disposable incomes have plummeted as a result of the COVID-19 pandemic and sugar confectionery is considered a more indulgent snack product. Unlike ... Read More

  • Gum in Kazakhstan

    ... steadfast loyalty is reflected in the shares of these brands, which have remained dominant over the review period and are set to remain so in 2020, with Wrigley by far the biggest of the two. ... Read More

  • Sugar Confectionery in Lithuania

    ... by COVID-19, and in particular the closure of schools – impulse sales of sugar confectionery to children and younger consumers are a key part of value sales, and the rise in home schooling means that ... Read More

  • Gum in Lithuania

    ... quarantine, the closure of educational institutes and people working from home where possible, retail footfall and consumption occasions have dwindled, and sales have dipped. Per capita consumption of these products in Lithuania is already low, ... Read More

  • Global Jellies and Gummies Market Growth 2020-2025

    ... will reach $ 2615.2 million by 2025, from $ 2322.8 million in 2019. In particular, this report presents the global market share (sales and revenue) of key companies in Jellies and Gummies business, shared in ... Read More

  • Gum in Thailand

    ... are set to decline further in 2020 due to its perception of being an unnecessary product. Also, as a snack that is often consumed while travelling (which was much reduced) or to combat bad breath ... Read More

  • Sugar Confectionery in Morocco

    ... the country, increasing numbers of consumers are expected to become concerned about their sugar intake in 2020. This will particularly impact sugar confectionery, due to its obvious sugar-based production and content. In line with this, ... Read More

  • Gum in South Korea

    ... and pastilles, gums, jellies and chews. Sales were also falling, particularly among female consumers, due to mounting concerns about jaw muscles resulting from the repetitive chewing involved when consuming gum. Euromonitor International's Gum in South ... Read More

  • Sugar Confectionery in Thailand

    ... seclusion to prevent the spread of the virus has inevitably significantly impacted foodservice sales, which are expected to register strong double-digit volume decline in 2020. Euromonitor International's Sugar Confectionery in Thailand report offers a comprehensive ... Read More

  • Gum in Uruguay

    ... gum. Consumers were becoming more aware of the increasing quantity of sugar in bubble gum, as well as launches of attractive chewing gum flavours, which helped to boost sales and change preferences among buyers. However, ... Read More

  • Gum in Vietnam

    ... to see their best growth rate of the review period over 2020 as a whole. As consumers worked from home and schools closed, a level of stockpiling of chewing gum and bubble gum was visible ... Read More

  • Sugar Confectionery in Tunisia

    ... implemented to slow its spread. However, sugar confectionery will still record positive retail growth rates in 2020, benefiting from its traditional popularity, especially among the young population. The category is also characterised by well-established local ... Read More

  • Sugar Confectionery in Uruguay

    ... been shut, meaning the majority of the population have been under a partial lockdown. The increased periods of free time spent at home have likely led many Uruguayans to snack more. With increased screen time, ... Read More

  • Gum in Tunisia

    ... a very limited number of imported brands. This meant that production only stopped for a few weeks due to the lockdown, but recovered quickly, with no supply shortages of gum being experienced. Euromonitor International's Gum ... Read More

  • Gum in Costa Rica

    ... result of consumers increasingly seeing chewing gum as an unhealthy habit, rather than changed behaviour as a result of COVID-19. Current retail value is expected to increase by 3%, driven by price hikes. The leading ... Read More

  • Gum in Morocco

    ... its TV and billboard advertisements is expected to continue proving a particularly successful strategy in 2020. The company will also continue to benefit from a large and loyal consumer base, offering a range of products ... Read More

  • Sugar Confectionery in Costa Rica

    ... in Costa Rica will be more subdued in 2020. In turn, adult consumers are also expected to moderate their consumption as they’re spending more time at home and doing less physical activity and burning less ... Read More

  • Sugar Confectionery in South Korea

    ... consumer need, as a mouth freshener. Due to growing concerns related to the repetitive chewing habit with gum that is felt can negatively influence the jawline, the demand for a replacement has increased among female ... Read More

  • Sugar Confectionery in Vietnam

    ... from home, and schools and entertainment venues closed, such measures were quite short-lived. Moreover, grocery retailers remained open, which ensured access to sugar confectionery. As Vietnam coped effectively with the outbreak of the Coronavirus (COVID-19), ... Read More

  • Gum in Singapore

    ... chewing gum. Nevertheless, rather than the pandemic, the main factor negatively impacting gum sales in Singapore remains anti-gum legislation, which has been in place since 1992 (Regulation of imports and exports act). With the signing ... Read More

  • Sugar Confectionery in Singapore

    ... categories that have more functional properties, such as medicated confectionery and mints that are used to freshen one’s breath, are not likely to perform as well as categories like pastilles, gums, jellies, and chews, which ... Read More

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