Hoop Polska Sp zoo in Soft Drinks (Poland)
The company’s strategic goal for 2015 was to become the leading player in liquid concentrates (syrups), the second leading player in juice for children and make a strong foray into functional drinks. For instance, in syrups, the company planned to extend the Paola brand with new flavours which are perceived by consumers as offering health benefits.
Euromonitor International Local Company Profiles are a concise set of briefings detailing the strategic direction taken by a company. Discover key contact details, the company background and their competitive positioning through this collection of snapshot company profiles.
Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
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