Colour Cosmetics in Portugal

In 2024, value sales of colour cosmetics recorded a double-digit increase in Portugal, with strong and sustained growth, driven by rising consumer engagement. Shoppers are increasingly well-informed about brands, product formats and purposes, and ingredients, which is encouraging experimentation and sales. This trend is reinforced by a growing variety of offerings across different price points and skin tones, making colour cosmetics more inclusive and dynamic. Social media remained a powerful ca...

Euromonitor International's Colour Cosmetics in Portugal report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. Forecasts to 2029 illustrate how the market is set to change.

Product coverage: Colour Cosmetics Sets/Kits, Eye Make-Up, Facial Make-Up, Lip Products, Nail Products.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Colour Cosmetics market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.


Colour Cosmetics in Portugal
Euromonitor International
May 2025
List Of Contents And Tables
COLOUR COSMETICS IN PORTUGAL
KEY DATA FINDINGS
2024 DEVELOPMENTS
Eye-make up leads sales as colour cosmetics records double-digit growth
Kikocos Portugal - Unipessoal Lda retains its lead, offering affordable goods to consumers
The share of retail e-commerce is challenged as consumers appreciate in-store advice
PROSPECTS AND OPPORTUNITIES
Added-value products are set to drive ongoing growth across the forecast period
Sustainability, AI-driven services and new entrants are expected to shape the forecast period
Skin care and colour cosmetics will increasingly merge, offering consumers added-value
CATEGORY DATA
Table 1 Sales of Colour Cosmetics by Category: Value 2019-2024
Table 2 Sales of Colour Cosmetics by Category: % Value Growth 2019-2024
Table 3 NBO Company Shares of Colour Cosmetics: % Value 2020-2024
Table 4 LBN Brand Shares of Colour Cosmetics: % Value 2021-2024
Table 5 LBN Brand Shares of Eye Make-up: % Value 2021-2024
Table 6 LBN Brand Shares of Facial Make-up: % Value 2021-2024
Table 7 LBN Brand Shares of Lip Products: % Value 2021-2024
Table 8 LBN Brand Shares of Nail Products: % Value 2021-2024
Table 9 LBN Brand Shares of Premium Colour Cosmetics: % Value 2021-2024
Table 10 Forecast Sales of Colour Cosmetics by Category: Value 2024-2029
Table 11 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2024-2029
BEAUTY AND PERSONAL CARE IN PORTUGAL
EXECUTIVE SUMMARY
Beauty and personal care in 2024: The big picture
Key trends in 2024
Competitive landscape
Retail developments
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2019-2024
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2019-2024
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2020-2024
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2021-2024
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2019-2024
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2019-2024
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2024
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2024-2029
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2024-2029
DISCLAIMER
SOURCES
Summary 1 Research Sources

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