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Bags and Luggage in Indonesia

Publisher Euromonitor International
Published Feb 11, 2026
Length 26 Pages
SKU # EP20883971

Description

The bags and luggage market in Indonesia demonstrated resilience in 2025, with 2% growth to IDR17,580.1 billion. This growth was driven by market polarisation and intensifying competition. The market is expected to continue growing, driven by an expanding middle class and Gen Z's growing affinity for stylish and functional products. This growth potential, combined with the influence of local brands and digital commerce, makes the market attractive for businesses. Brands that leverage cultural re...

Euromonitor International's Bags and Luggagein Indonesia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2021-2025), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Bags, Luggage.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
* Get a detailed picture of the Bags and Luggage market;
* Pinpoint growth sectors and identify factors driving change;
* Understand the competitive environment, the market’s major players and leading brands;
* Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

26 Pages
Bags and Luggage in Indonesia
Euromonitor International
February 2026
List Of Contents And Tables
BAGS AND LUGGAGE IN INDONESIA
KEY DATA FINDINGS
2025 DEVELOPMENTS
Sales of bags and luggage grow as competition intensifies
CHART 1 Key Trends 2025
CHART 2 Analyst Insight
INDUSTRY PERFORMANCE
Local brands thrive as market polarisation intensifies competition
Gen Z drives demand for functional and stylish bags
CHART 3 Torch Targets Gen Z Consumers in Indonesia
Market polarisation impacts value growth
CHART 4 Jims Honey Uses Cultural Storytelling to Drive Sales in 2025
WHAT’S NEXT?
Gen Z to continue driving demand for functional and stylish bags
Local brands and sustainability set to be a growing feature of the market
Market polarisation will continue to impact growth
CHART 5 Premium Local Travel Bags vs Budget Backpack Brands
COMPETITIVE LANDSCAPE
Local brands gain share as market polarisation intensifies competition
Emerging brands and sustainability influencing the market
CHANNELS
Consumers prefer the tactile nature of in-store shopping
Retail e-commerce grows rapidly driven by online platforms and live commerce
Local brands and e-commerce drive market dynamics through innovation
COUNTRY REPORTS DISCLAIMER
CHART 6 Key Trends 2025
CHART 7 Analyst Insight
CHART 8 Local Brand Jims Honey Finds Success with Affordable, Stylish Bags and Wallets
CHART 9 Ma.Ja Watch: Blending Indonesian Heritage with Sustainable Innovation
CHART 10 The Palace’s “Simple & Timeless” Jewellery Attracts Gen Z Shoppers
CHART 11 Real GDP Growth and Inflation 2020-2030
CHART 12 PEST Analysis in Indonesia 2025
CHART 13 Key Insights on Consumers in Indonesia 2025
CHART 14 Consumer Landscape in Indonesia 2025
PERSONAL ACCESSORIES IN INDONESIA
EXECUTIVE SUMMARY
Sales grow fuelled by digital innovation, sustainability and a strong rebound in tourism
KEY DATA FINDINGS
INDUSTRY PERFORMANCE
Market polarisation has a big impact on the market
Smaller brands gain market share through digital channels
WHAT’S NEXT?
Bright outlook for personal accessories in Indonesia
Traditional and connected watches lead growth with cultural relevance and innovation
Domestic brands strengthen their market position through localised production
COMPETITIVE LANDSCAPE
Leading brands maintain share through segmentation and innovation
No significant mergers or acquisitions in 2025
CHANNELS
Jewellery and watch specialists lead offline sales
Retail e-commerce grows rapidly with digital platforms
Hybrid shopping behaviour emerges as a key trend
PRODUCTS
Gen Z drives demand for customisable and affordable products
Local brands innovate with sustainable and cultural themes
ECONOMIC CONTEXT
CONSUMER CONTEXT
COUNTRY REPORTS DISCLAIMER
SOURCES
Summary 1 Research Sources

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