Children's HBC Market Research Reports & Industry Analysis
The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.
Children's HBC Industry Research & Market Reports
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Baby and Child-Specific Products in North Macedonia
... driver of this growth was the rising consumer interest in specialised products designed for children and infants. Innovation played a significant role, with the introduction of new formulas and product lines leading to the emergence ... Read More
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Baby and Child-Specific Products in Guatemala
... which translated into a smaller consumer base for these items. Moreover, while inflation moderated in 2024, compared to the previous two years, prices for baby and child-specific products did not decline, meaning that the accumulated ... Read More
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Baby and Child-Specific Products in Romania
... the uptick in births. New launches also supported sales with brands responding to growing demand for organic and natural products. For example, Mustela from Expanscience SA, Laboratoires, released its organic cotton wipes with certified organic ... Read More
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Baby and Child-Specific Products in Saudi Arabia
... by growing health and hygiene awareness, with increasingly health conscious parents prioritising their children's wellbeing. Economic growth and rising disposable incomes have enabled families to invest in premium and specialised products, particularly dermocosmetics. Social media ... Read More
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Baby and Child-Specific Products in Kazakhstan
... Baby and Child-specific Products in Kazakhstan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify ... Read More
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Baby and Child-Specific Products in Israel
... Israel-Hamas war and the security crisis in the Red Sea led many consumers to try to save money by trading down to cheaper varieties and purchasing certain items less frequently. Sales were further depressed by ... Read More
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Baby and Child-Specific Products in Argentina
... double-digit decrease in retail volume sales in 2024, with retail current value growth due exclusively to very high inflation rates. At constant 2024 prices, retail value sales saw a double-digit decline. Euromonitor International's Baby and ... Read More
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Baby and Child-Specific Products in Georgia
... rate challenged sales, limiting further growth in this category. Euromonitor International's Baby and Child-specific Products in Georgia report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More
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Baby and Child-Specific Products in the Philippines
... relatively high birth rate in the country and is driving demand for baby and child-specific products. While the Philippines has traditionally had a higher birth rate than many of its Southeast Asian neighbours, due to ... Read More
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Baby and Child-Specific Products in Greece
... child-specific toiletries, which saw a decline in volume sales. Toiletries deemed non-essential, such as deodorants, were hit the worst by inflation and the cost-of-living crisis. Euromonitor International's Baby and Child-specific Products in Greece report offers ... Read More
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Baby and Child-Specific Products in Serbia
... in high-quality and premium baby care products to ensure the best for their children. As such, there was rising preference for chemical-free, organic, and hypoallergenic offerings. Euromonitor International's Baby and Child-specific Products in Serbia report ... Read More
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Baby and Child-Specific Products in Italy
... in Italy’s birth rate. According to Italy’s National Institute of Statistics (ISTAT), from 2008 to 2024, births fell by more than 30% and there is now talk of a ‘demographic winter’. The population's sentiment towards ... Read More
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Baby and Child-Specific Products in Turkey
... for products specifically produced and tailored for the needs of babies and children. Euromonitor International's Baby and Child-specific Products in Turkey report offers a comprehensive guide to the size and shape of the market at ... Read More
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Baby and Child-Specific Products in Thailand
... Z, prioritised quality, functionality, and organic products. In tandem, parents increasingly shifted away from products containing chemicals, allergens, or anything else perceived to be potentially harmful to the health of their little ones. Moreover, the ... Read More
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Beauty and Personal Care in Peru
... behind growth in 2024 was the strong momentum generated by leading market players, who implemented intensive sales and marketing strategies aimed at boosting consumer purchases. For example, companies remained highly proactive in their communication with ... Read More
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Baby and Child-Specific Products in Bosnia and Herzegovina
... decline. There was continuing innovation and a focus on skin-friendly formulas. In addition, growing e-commerce sales resulted in a widening product range. Baby wipes was the largest product in terms of values and is considered ... Read More
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Baby and Child-Specific Products in Uzbekistan
... increased sales. Wipes accounted for most value sales, as parents appreciate their convenience, especially when out and about. However, baby and child-specific skin care registered the highest value growth, driven by increasing awareness of skin ... Read More
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Baby and Child-Specific Products in Costa Rica
... budget constraints have limited consumption in recent years, the needs of babies and young children remain a priority for many Costa Rican families. Nonetheless, local parents are looking for gentle formulations without harsh chemicals, and ... Read More
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Baby and Child-Specific Products in Dominican Republic
... a contraction in purchases of beauty and personal care products for children. Dominican parents tend to prioritise purchasing children's products over other family expenses, making the category appear resilient in periods of higher living costs ... Read More
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Baby and Child-Specific Products in Denmark
... improved consumer confidence, led to greater consumer spending. Higher birth rates also contributed to continued positive growth in 2024. While value growth was slightly lower than in 2023, the previous year’s performance was partly fuelled ... Read More
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Baby and Child-Specific Products in Azerbaijan
... children. In 2024, baby and child-specific hair care emerged as the largest category, driven partly by the fact that baby shampoos are formulated to be gentler and less irritating to the eyes than their adult ... Read More
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Baby and Child-Specific Products in Hong Kong, China
... with sales continuing to rise despite a low birth rate in the local market, baby and child-specific toiletries recorded the most dynamic performance during the year. It was supported by the likes of Mustela, which ... Read More
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Baby and Child-Specific Products in Vietnam
... of children. This growth was further supported by rising disposable incomes, enabling parents to invest more in high-quality and specialised baby and child-specific products. The expansion of e-commerce also helped to fuel sales, with consumers ... Read More
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Baby and Child-Specific Products in Peru
... the growth was lower than expected due to the recession that Peru faced from mid-2023 to mid-2024. Fortunately, the economy experienced a significant recovery in the second half of the year, which helped to offset ... Read More
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Baby and Child-Specific Products in Colombia
... Overall, this resulted in many local consumers restricting their purchases for budgetary reasons and/or trading down to cheaper brands and private labels or switching from premium to mass products. Euromonitor International's Baby and Child-specific Products ... Read More
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