Children's HBC Market Research Reports & Industry Analysis
The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.
Children's HBC Industry Research & Market Reports
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Wipes in New Zealand
... had driven unit price increases during 2022 and 2023. Alongside the softening of unit price growth, volume sales have also been impacted by the ongoing cost of living pressures, with interest rates reaching near 20-year ... Read More
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Wipes in Ireland
... plastic-free wipes gained popularity. New regulations and retailer bans on plastic-based wipes, especially by Tesco and Boots, changed the category significantly, with sustainable lines gaining an edge. Euromonitor International's Wipes in Ireland report offers a ... Read More
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Nappies/Diapers/Pants in Ireland
... bulk buys or cheaper private label. Retailers reacted with more private label options and promotional offers to attract budget-conscious shoppers, enhancing their product ranges to meet diverse consumer needs. Euromonitor International's Nappies/Diapers/Pants in Ireland report ... Read More
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Nappies/Diapers/Pants in New Zealand
... purchasing decisions during 2024. Families, particularly those with multiple children, were increasingly looking for ways to reduce costs, which led to the growth of budget-friendly or value brands. Retailers such as Pak'nSave and The Warehouse ... Read More
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Wipes in Norway
... and minimise the time associated with cleaning and hygiene routines. The growing emphasis on convenience, particularly among time-pressed consumers, has been a major factor sustaining demand across all wipes categories. Euromonitor International's Wipes in Norway ... Read More
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Nappies/Diapers/Pants in Romania
... by price capping on essential products. Although inflation slowed in 2024, the pursuit of value continued to drive the category as consumer incomes remained under pressure. However, smaller, premium brands, often ecological, started to gain ... Read More
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Nappies/Diapers/Pants in Costa Rica
... market environment, prices declined during the year. This reduction eased pressure on household budgets, allowing consumers to allocate more to their nappy/diaper/pants purchases. Euromonitor International's Nappies/Diapers/Pants in Costa Rica report offers a comprehensive guide to ... Read More
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Nappies/Diapers/Pants in Argentina
... falling birth rate in Argentina, was further exacerbated by the economic crisis the country experienced in 2024. In response to decreased purchasing power, consumers extended the average usage period of each nappy or diaper. However, ... Read More
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Wipes in Argentina
... decrease in consumers' disposable income during the period, limited consumer awareness for some categories, and relatively high unit prices. The steep rise in inflation during the first quarter of 2024 was the primary factor behind ... Read More
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Wipes in Azerbaijan
... further supporting category demand in the year. Wipes is a fairly price-sensitive category inasmuch as many consumers would balk at steep price hikes, especially as products can be swapped for cotton wool and water, for ... Read More
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Wipes in Greece
... that offer better value for money in terms of price per unit. As a result, multipacks are steadily gaining market share, with retailers allocating more shelf space to larger formats. Single packs are becoming increasingly ... Read More
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Wipes in Egypt
... tighter household budgets, many consumers viewed wipes as non-essential and deprioritised their purchase in favour of more critical household necessities. Steep price increases further encouraged consumers to seek more affordable alternatives. However, with currency stabilisation ... Read More
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Nappies/Diapers/Pants in the Czech Republic
... birth rate. In 2024, the number of births decreased by 1% year-on-year. The last time fewer children were born was in 2004. The decline in births undermined the growth of the category in 2024, particularly ... Read More
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Nappies/Diapers/Pants in Peru
... Center for Strategic Planning (Ceplan), the fertility rate in Peru has reduced from 3.5 children per woman in 1996 to 1.8 in 2023, reaching its lowest level in history. The fertility rate is projected to ... Read More
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Wipes in Peru
... using them as an ideal solution for cleaning as well as caring for babies. Brands of nappies/diapers/pants have made notable efforts to boost the penetration of wipes through cross-category promotions. Such offers had a notable ... Read More
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Nappies/Diapers/Pants in Canada
... However, a marginal decline in live births in 2024 tempered growth prospects for nappies/diapers/pants. Unit price growth declined in 2024 compared to 2023 and 2022, aligning with increased consumer price sensitivity. Low price and valu... ... Read More
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Wipes in the Czech Republic
... pressure cooling off, consumers remained price sensitive as they looked to reduce consumption of non-essential products, which included general purpose wipes. Euromonitor International's Wipes in Czech Republic report offers a comprehensive guide to the size ... Read More
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Nappies/Diapers/Pants in Azerbaijan
... promotional campaigns carried out by manufacturers. In addition, parents are increasingly focused on comfort and the health of their children’s skin. Euromonitor International's Nappies/Diapers/Pants in Azerbaijan report offers a comprehensive guide to the size and ... Read More
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Nappies/Diapers/Pants in Bolivia
... players in nappies, which ultimately fuelled higher prices. Most brands are imported for sale in Bolivia, whilst locally produced brands are forced to import almost all of their raw materials. In the face of high ... Read More
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Nappies/Diapers/Pants in Greece
... which required companies to lower prices on essential items, including standard nappies. As a result, shelf prices for basic nappies declined, leading manufacturers to scale back promotional activity in an effort to maintain profitability. While ... Read More
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Nappies/Diapers/Pants in Saudi Arabia
... raw materials, production and logistics to consumers. Parents - particularly those with higher disposable incomes - have become more inclined to invest in premium diaper products that provide greater comfort, quality and skin protection, including... ... Read More
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Wipes in Saudi Arabia
... COVID-19 pandemic has further encouraged consumers to seek out products that support cleanliness, with disinfectant and antibacterial wipes witnessing particularly strong demand. As more people move to urban areas, there is a marked shift towards ... Read More
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Nappies/Diapers/Pants in Dominican Republic
... to ensure quality in terms of levels of absorption and skin sensitivity. Consumers also mixed brand use, depending on their needs, and for instance prioritised higher quality when they out and about. Euromonitor International's Nappies/Diapers/Pants ... Read More
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Wipes in Costa Rica
... were able to lower their product prices, making them more accessible to consumers. As a result, consumers were able to purchase more at lower prices, which contributed to an increase in volume sales over the ... Read More
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Wipes in Dominican Republic
... babies and parents appreciate the convenience of wipes rather than having to use cottonwool and water. However, baby wipes are also increasingly used for other functions, such as cleaning or even as a way of ... Read More
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