Children's HBC Market Research Reports & Industry Analysis

The children’s HBC (health and beauty care) industry is made up of companies whose primary interest lies in manufacturing, marketing, distributing, and retailing children’s HBC products to the general consumer. The children’s HBC industry spans the age spectrum from merchandise for infants up through children who are approximately eleven years of age. The industry has undergone many changes throughout its history. Initially the products in the children’s HBC industry were fairly generic, and presently these HBC products are available in a variety of scents, forms, uses, etc. Children’s HBC developers have more recently come to recognize the importance of extending the product base, beyond diapers and nappies, and also how it is vital to the industry’s continued growth to make use of the growing purchasing power children have obtained.

The children’s HBC industry has begun to design more health and beauty products specifically geared towards children, utilizing popular characters from TV and movies, and even creating products that resemble toys or may have dual purposes. The children’s HBC industry also has to be flexible and creative in their marketing strategies, as what appeals to a five year old child may not interest a pre-adolescent. In addition to appeal to a broad age range, children’s HBC corporations also have to be concerned with making their products appealing to the parents, as most often they are the ones who will be purchasing these products. The children’s HBC market is currently expanding, due to the rise of more parenthood occurring at a more mature age, and thus families having more financial stability to purchase these specialized products for their children.

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Children's HBC Industry Research & Market Reports

  • Nappies/Diapers/Pants in Morocco

    ... marriage and starting a family and increased use of contraception. In addition, manufacturers are facing a reduction in daily nappy usage, as economic pressures push parents to stretch their supplies. Industry analysts estimate that average ... Read More

  • Nappies/Diapers/Pants in Serbia

    ... Euromonitor International's Nappies/Diapers/Pants in Serbia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the ... Read More

  • Wipes in Morocco

    ... pocket handkerchiefs and boxed facial tissues, others have no direct alternatives. Additionally, the portable packaging of wipes makes them particularly appealing to busy urban consumers who require on-the-go cleaning solutions. Euromonitor International's Wipes in Morocco ... Read More

  • Wipes in Uzbekistan

    ... component of the daily routine for Uzbekistani consumers, a trend that gained momentum during the pandemic and persisted even as daily life returned to normal. While initially confined to hand hygiene practices, the scope of ... Read More

  • Wipes in Serbia

    ... a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2020-2024, allowing you to identify the sectors driving growth. It identifies the leading ... Read More

  • Wipes in Uruguay

    ... of the Argentine peso. There was also a significant decline in smuggling into Uruguay. Euromonitor International's Wipes in Uruguay report offers a comprehensive guide to the size and shape of the market at a national ... Read More

  • Wipes in Indonesia

    ... incontinence, the slower growth in adult incontinence sales further contributed to the stagnation in baby wipes’ growth. Euromonitor International's Wipes in Indonesia report offers a comprehensive guide to the size and shape of the market ... Read More

  • Wipes in Finland

    ... effort and simplify cleaning routines. Their ready-to-use, disposable nature also makes them a preferred solution for maintaining hygiene on the go. As consumers increasingly prioritise time-saving and practical solutions, wipes remain a staple in both ... Read More

  • Nappies/Diapers/Pants in Bosnia and Herzegovina

    ... in more moderate retail value growth despite price hikes and the premiumisation trend. Innovation remained significant as leading players continued to launch new, improved and value-added products that offer better absorptio... Euromonitor International's Nappies/Diapers/Pants in ... Read More

  • Nappies/Diapers/Pants in Indonesia

    ... Simultaneously, political issues such as elections further impacted the category. Indonesia registered five consecutive months of deflation in 2024, with consumers attempting to save money by cutting back on consumption. Risin... Euromonitor International's Nappies/Diapers/Pants in ... Read More

  • Nappies/Diapers/Pants in Finland

    ... In addition, many are shifting to low-priced retail channels, such as discounters, where they can find competitive pricing. Euromonitor International's Nappies/Diapers/Pants in Finland report offers a comprehensive guide to the size and shape of the ... Read More

  • Nappies/Diapers/Pants in Uzbekistan

    ... partly driven by a growing demand for convenient hygiene solutions for older children. Disposable pants continue on their positive trend, thanks to rising consumer awareness of the convenience offered by these products. Players in disposable ... Read More

  • Nappies/Diapers/Pants in Uruguay

    ... a result of less cross-border shopping into Argentina. This was because the Argentine peso sharply appreciated in 2024, and thus narrowed the price differential between cheaper Argentine goods and local goods. However, in the case ... Read More

  • Wipes in Belgium

    ... primarily due to economic pressures that led consumers to deprioritise non-essential items. However, value growth remained positive, largely due to higher prices, which were driven by the shift towards eco-friendly, biodegradable products. In fact, many ... Read More

  • Nappies/Diapers/Pants in Belgium

    ... by lower inflation and aggressive promotional activities from brands. Additionally, dynamic subcategories, such as disposable pants and nappies/diapers designed for nighttime use, have helped to mitigate the overall value decline. Brands are actively targeting old... ... Read More

  • Nappies/Diapers/Pants in Spain

    ... 322,034 births - a 0.4% increase compared to the previous year. Though this figure marked the first rise in a decade, it failed to reverse the long-term downward trend, as births had fallen by 24.7% ... Read More

  • Wipes in Spain

    ... - a trend that has had a significant impact on the performance of personal wipes. Facial cleansing wipes, in particular, are enjoying heightened demand as individuals adopt skincare routines that emphasise convenience and efficacy. Facial ... Read More

  • Wipes in Taiwan

    ... strong performer in 2024, both in terms of growth and category size. Euromonitor International's Wipes in Taiwan report offers a comprehensive guide to the size and shape of the market at a national level. It ... Read More

  • Nappies/Diapers/Pants in Ukraine

    ... ongoing war. Safety fears among other factors, such as the weakened economy, have also resulted in a decline in the birth rate among those who have remained in Ukraine. The most universally used type of ... Read More

  • Wipes in Ukraine

    ... these products now commonly used as the primary personal hygiene product for thousands of people, many of whom no longer have access to regular running water. However, there was a sharp decline in the unit ... Read More

  • Nappies/Diapers/Pants in Taiwan

    ... and volume terms. Meanwhile, disposable pants witnessed the strongest growth, while nappies/diapers remained the largest category in size in both value and volume terms. Euromonitor International's Nappies/Diapers/Pants in Taiwan report offers a comprehensive guide to ... Read More

  • 2025 Germany Bed Monitoring System And Baby Monitoring System Market Forecast (2025-2030 Outlook)-High Tech Outlook Report

    ... Forecast (2026-2031 Outlook)-High Tech Outlook Report, published by Barnes Reports, contains timely and accurate market statistics and forecasts on the market. The product or service category is within the Medical Device Manufacturing industry. NAICS BED2145 Read More

  • 2025 North America Bed Monitoring System And Baby Monitoring System Market Forecast (2025-2030 Outlook)-High Tech Outlook Report

    ... Forecast (2026-2031 Outlook)-High Tech Outlook Report, published by Barnes Reports, contains timely and accurate market statistics and forecasts on the market. The product or service category is within the Medical Device Manufacturing industry. NAICS BED2145 Read More

  • 2025 Europe Bed Monitoring System And Baby Monitoring System Market Forecast (2025-2030 Outlook)-High Tech Outlook Report

    ... Forecast (2026-2031 Outlook)-High Tech Outlook Report, published by Barnes Reports, contains timely and accurate market statistics and forecasts on the market. The product or service category is within the Medical Device Manufacturing industry. NAICS BED2145 Read More

  • 2025 Germany Breastfeeding Accessories Market Forecast (2025-2030 Outlook)-High Tech Outlook Report

    ... Forecast (2026-2031 Outlook)-High Tech Outlook Report, published by Barnes Reports, contains timely and accurate market statistics and forecasts on the market. The product or service category is within the Medical Device Manufacturing industry. NAICS BRE4965 Read More

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