CHILDWISE Trends Report 2016
The CHILDWISE Monitor report has been published each year since 1994 – a comprehensive annual survey of children's media use, brand attitudes and purchasing habits.
Trends data from this proven leading industry tracking study is available as a separate, concise report - providing the ideal introductory reference for information on children aged 5-16 across the UK.
The Trends Report gives tracking data from 1997 to 2015 on media and purchasing behaviour, covering:
Computers, Internet, games consoles
TV viewing, access to TV and channels, favourite TV programmes
Magazines and reading, music and radio, mobile phones
Pocket money and self purchase across key product fields
Data is presented in total, and separately for boys and girls, within two broad age bands, 5-10 years and 11-16 years. More detailed 2 year age breakdowns are available in the full CHILDWISE Monitor Report, together with further topic areas and analysis.
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