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CHILDWISE Monitor Report 2016 - YouTube

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its 22nd year.  This year, more than 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's use of YouTube.


OVERVIEW AND SUMMARY
INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children
CHILDREN AND THEIR MEDIA
YOUTUBE - SUMMARY
4.1 Frequency of using YouTube
4.2 Devices used to watch YouTube on in the last week
4.3 What do children use YouTube for
4.4 Activities carried out on YouTube
4.5 Favourite YouTubers / YouTube channels
4.6 Comments on favouruite YouTubers / YouTube channels
APPENDIX
About CHILDWISE
CHILDWISE product purchasing terms and conditions

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