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CHILDWISE Monitor Report 2016 - Reading

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its 22nd year.  This year, more than 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's reading habits.


OVERVIEW AND SUMMARY
INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children
CHILDREN AND THEIR MEDIA
READING – SUMMARY
8.1 Amount of time spent reading
8.2 Reading books
8.3 Reading magazines and comics
8.4 Why don't they read magazines and comics
8.5 Purchase of books
8.6 Purchase of magazines and comics
8.7 Devices used for reading books in the last week
8.8 e-books
8.9 Favourite magazine or comic
APPENDIX
About CHILDWISE
CHILDWISE product purchasing terms and conditions

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