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CHILDWISE Monitor Report 2016 - Children's Purchasing

The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its 22nd year.  This year, more than 2000 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's spending habits.


OVERVIEW AND SUMMARY
INTRODUCTION
Background to the report
Sample
Interview
Report Contents
About the children
THE CHILD CONSUMER
CHILDREN'S PURCHASING – SUMMARY
12.1 Overall purchasing
12.2 Sweets and chocolate
12.3 Crisps and snacks
12.4 Soft drinks
12.5 Clothes
12.6 Toys
12.7 Going out (eg. Cinema, McDonald’s)
12.8 Footwear
12.9 Computer software / Console games
12.10 Music
12.11 Magazines and comics
12.12 Movies
12.13 Books
12.14 Apps
12.15 Accessories (eg. Jewellery)
12.16 Sports gear and equipment
12.17 Toiletries/Hair products/Make-up
12.18 Percentage ever buying (in last month) by age and sex
12.19 Online versus physical purchasing
APPENDIX
About CHILDWISE
CHILDWISE product purchasing terms and conditions

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