Success Case Study: barkTHINS Snacking Chocolate
In the US, which has the highest market value globally in both the savory snacks and confectionery industries, the concept of an indulgent, guilt-free chocolate snack blurring the line between the two categories has proved successful, satisfying an underserved segment of consumers.
With the launch of its barkTHINS-branded range in 2013, Ripple Brand Collective has offered US consumers a new concept: healthy snacking with chocolate.
The concept has quickly gained the favor of US consumers. The thin shape along with the use of nutritious ingredients encourages moderate consumption, resonating well with the shoppers seeking out indulgent, guilt-free snacks.
Success: barkTHINS Snacking Chocolate is part of Canadean's Successes and Failures research. It examines the details of and reasons behind barkTHINS snacking chocolate in the US. It delivers the critical what?, why?, and so what? analysis to teach you crucial lessons that increase your chances of launching successful products.
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