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Success Case Study: Kiddylicious Baby Snacks - Leaving the Copycats Behind

Success Case Study: Kiddylicious Baby Snacks - Leaving the Copycats Behind


Brands can significantly benefit from developing an in-depth understanding of the reasons for the success and failure of new product launches or marketing campaigns. This case study outlines how Kiddylicious identified a gap in the market for healthy snacks targeting babies and young children.


Use Canadean Consumer's selection of successful and failed product launches and marketing campaigns from across the globe to inspire innovation.

Reduce the risk of failure by learning from brands/products that have underperformed: failed innovation can severely impact profit and reputation.

Understand the relevant consumer trends and attitudes that drive and support innovation success.

Obtain a broader appreciation of the fast-moving consumer goods industry by gaining insights from both within and outside of your sector.

Reasons To Buy

Why is Kiddylicious considered an interesting case of success?

What consumer insight underpins this success?

What can I learn from the success of Kiddylicious?

Key Highlights

Initially launching as a frozen baby food food brand, Kiddylicious eventually found success by diversifying into snacks for babies and toddlers, after identifying a significant gap in the market.

In the UK, baby snacks is the second largest, and fastest-growing, baby food sub-category, with value predicted to increase 3% per year between 2014 and 2019.

Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.

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