Presentation: Generational Dynamics in Health and Wellness
This presentation identifies differences in consumer attitudes and behavior towards key health and wellness trends by comparing different generational groups: millennials, generation X consumers and boomers. It uses insights from Canadean Consumer's proprietary global surveys including its most recent Q2 2015 global survey.
Identify differences in consumer attitudes and behavior towards key health and wellness issues across different generational cohorts.
Gain insight into general health and wellness issues and concerns such as gluten-free, organic, and weight management.
Reasons To Buy
How do consumer attitudes towards key health and wellness issues vary across different generations?
Which generation is most likely to have negative perceptions around carbohydrates?
How do approaches to weight loss vary across boomers, generation X consumers, and millennials?
Globally, millennials link fats, and boomers sugar, to weight gain.
Contrary to popular perception, the value-action gap in attitudes towards natural products is widest among millennials.
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