2015 Next Generation Emerging Markets Consumer Survey Data - Ghana
In June-July 2015, we surveyed 500 consumers in Ghana about their shopping behavior and spend in 16 categories across food, drink, alcohol, personal, household and laundry care; factors influencing their product choices; and lifestyle habits. The data is presented in Excel format with the full question list, and is segmented by age and gender.
Use our data to conduct your own analysis of consumer perceptions and shopping behaviour in Ghana
Understand how consumers’ preferences in Ghana differ by age and gender
Insight into consumer buy/spend in many categories, and how factors influencing consumers’ product purchases vary across the major FMCG categories
Reasons To Buy
Do consumers demonstrate different buying behaviors according to the category?
What are the spending priorities for consumers in this country?
What are the key factors influencing product purchases in food and drink, alcoholic drinks, personal care and household cleaning/ laundry products?
What are consumers in this country doing with regards to their weight?
Full list of questions asked across all FMCG sectors in Canadean Consumer’s Next Generation Emerging Markets Survey 2015
Data provided in easy-to-use tables in Excel
Data provided by national average, gender, and age group