2021 Wellness and Functional Beverages in the U.S.: Market Essentials

2021 Wellness and Functional Beverages in the U.S.: Market Essentials

"This market report from Beverage Marketing Corporation presents BMC's research on wellness beverages and functional beverages industries to provide insights into the increasingly intertwined world of healthful beverages that offer a specific functional benefit to consumers. In this study, we examine trends and issues in this multi-faceted market, covering beverages aiming to aid health, quench thirst and provide specific benefits. The report also distinguishes between the traditional and new-era wellness beverages industry, looking at the various segments and types. Market drivers and need states are discussed and data and forecasts are provided. The impact of the coronavirus pandemic on the industry are also discussed.

This market research report looks at protein drinks, probiotics, antioxidant beverages, hydration beverages, dietary supplements, the functional beverages market, nutrient provision/meal replacement products and beverages and supplements targeted to senior citizens.

The answers you need
Wellness and Functional Beverages in the U.S.: Market Essentials provides in-depth market analysis, shedding light on various aspects of the segments through reliable data and discussions of what the numbers really mean. Questions answered include:

• Which segments in the United States have been growing, and which have not?

• What percentage of the U.S. beverage market can be classified as belonging to the wellness and functional category, and how has this changed in recent years?

• What are the leading companies, and how have they been performing?

• Which segment has the highest growth? Which company has leading market share?

• What are the leading consumer benefit segments of the industry?

• How has the new wave of wellness and functional beverages evolved from legacy categories?

• What are the prospects of the wellness and functional category by beverage segment through 2025?

This report features
The Wellness and Functional Beverages report provides an overview of 16 beverage segments before giving more attention to the 11 categories deemed the ""new"" wellness and functional beverage category. Much more than a functional beverages market report and wellness beverages market report rolled into one, this study provides data and analysis of multiple facets of both segments and insight on the trends and consumer need states driving these increasingly intertwined industries. As expected, volume, retail dollars, wholesale dollars and per capita consumption are included.

The companies and brands that comprise the burgeoning super-category are vetted, anchoring them in the context of recent changes that have spurred growth. Advertising and demographic data of the sub-segments are documented.

Backed by Beverage Marketing's reliable, all-sales-channel-inclusive data, readers get a thorough understanding of the combined super-category as well as multiple facets of the wellness beverages industry and functional beverages market including:

• Discussion of the need states underpinning demand for such healthy products, as well as examination of target markets and consumer benefit segments round out the research. The report gives greater perspective to its research by illustrating the increasingly strong relationship between wellness and functionality in the mainstream beverage marketplace and the consumer drivers that are fueling innovation in the segment. The report also sizes the wellness and functional market by consumer benefit segment and tracks growth and share by benefit such as hydration, weight management, etc.

• A demarcation between traditional wellness categories versus newer evolving wellness segments is provided in BMC's in-depth industry research. Focus is then placed on newer beverage types such as coconut water, energy drinks, kombucha, nutrient-enhanced drinks, meal replacement and protein drinks. In addition, key results from BMC's market research is also provided, with expanded analysis of various sub-categories provided to ensure a fuller understanding of this rapidly changing arena.

• Advertising expenditures by segment as well as wellness and functional expenditures by media outlet (including internet advertising).

• The Excel presentation shows consumer demographic profiles comparing consumers of key beverage segments.

• Five-year wholesale dollar projections for the market and its sub-segments through 2025.


Executive Summary
Introduction, Objective & Methodology
Introduction
Objective and Scope
Methodology
Wellness and Functional Beverage Category Definitions
Wellness and Functional Beverage Market
Wellness and Functional Beverage Wholesale Dollar and Volume Growth 2016 – 2021
Wellness and Functional Beverage Per Capita Consumption 2006 – 2021
Wellness and Functional Beverages Share of Multiple Beverage Market Wholesale Dollar Sales 2016 and 2021
Wellness and Functional Beverages Share of No-Alcohol Multiple Beverage Market Wholesale Dollar Sales 2016 and 2021
Key Wellness and Functional Beverage Categories Change in Wholesale Dollar Sales 2021
Wellness and Functional Category Volume Shares 2021
Wholesale Dollar Shares by Consumer Benefit 2016 and 2021
The New Wellness and Functional Segments
Issues and Trends in the “New” Wellness and Functional Beverage Market
Segment Share of Wholesale Dollars and Volume 2021
The New Wellness and Functional Beverages — RTD Tea
RTD Tea Wholesale Dollar and Volume Growth 2016 – 2021
The New Wellness and Functional Beverages — RTD Meal Replacement
RTD Meal Replacement Wholesale Dollar and Volume Growth 2016 – 2021
The New Wellness and Functional Beverages — Superpremium Juice
Superpremium Juice Wholesale Dollar and Volume Growth 2016 – 2021
The New Wellness and Functional Beverages — Kombucha
Kombucha Wholesale Dollar and Volume Growth 2016 – 2021
The New Wellness and Functional Beverages — Coconut Water
Coconut Water Wholesale Dollar and Volume Growth 2016 – 2021
The New Wellness and Functional Beverages — Sports Beverages
Sports Beverages Wholesale Dollar and Volume Growth 2016 – 2021
The New Wellness and Functional Beverages — Energy Drinks
Energy Drinks Wholesale Dollar and Volume Growth 2016 – 2021
The New Wellness and Functional Beverages — Nutrient-Enhanced Drinks
Nutrient-Enhanced Drinks Wholesale Dollar and Volume Growth 2016 – 2021
The New Wellness and Functional Beverages — Protein Drinks
Protein Drinks Wholesale Dollar and Volume Growth 2016 – 2021
Leading Wellness and Functional Beverage Companies
Leading Wellness and Functional Beverage Companies by Wholesale Dollars 2020
Leading Wellness and Functional Companies' Wholesale Dollar Share 2015 and 2020
Leading U.S. Wellness and Functional Beverage Segments Advertising Expenditures 2020
Outlook and Future
Projected New Wellness and Functional Wholesale Dollars Compound Annual Growth 2020 – 2025
The Projected Wellness and Functional Beverage Market by Segment
Projected Wellness and Functional Beverage Market Wholesale Dollars and Share by Segment 2020 – 2025
Projected Wellness and Functional Dollar Share by Segment 2020 and 2025
EXHIBITS
1. THE WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S.
1.1 Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales and Volume 1999 – 2021
1.2 Wellness and Functional RTD Beverage Market Change in Estimated Wholesale Dollar Sales and Volume 2000 – 2021
1.3 Wellness and Functional RTD Beverage Market Per Capita Consumption 1999 – 2021
1.4 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2015 – 2021
1.5 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2015 – 2021
1.6 U.S. Multiple Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2016 – 2021
1.7 U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Estimated Wholesale Dollar Sales 2015 – 2021
1.8 U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Share of Wholesale Dollar Sales 2015 – 2021
1.9 U.S. Multiple Non-Alcoholic Beverage Market Wellness and Functional RTD Beverages vs. All Others Change in Wholesale Dollar Sales 2016 – 2021
1.10 Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2015 – 2021
1.11 Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2015 – 2021
1.12 Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2016 – 2021
1.13 Wellness and Functional RTD Beverage Market Estimated Volume 2015 – 2021
1.14 Wellness and Functional RTD Beverage Market Share of Volume 2015 – 2021
1.15 Wellness and Functional RTD Beverage Market Change in Volume 2016 – 2021
1.16 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Estimated Wholesale Dollar Sales 2015 – 2021
1.17 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Share of Wholesale Dollar Sales 2015 – 2021
1.18 Wellness and Functional RTD Beverage Market by Consumer Benefit Segment Change in Wholesale Dollar Sales 2016 – 2021
2. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET IN THE U.S.
2.19 The New Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2015 – 2021
2.20 The New Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2015 – 2021
2.21 The New Wellness and Functional RTD Beverage Market Change in Wholesale Dollar Sales 2016 – 2021
2.22 The New Wellness and Functional RTD Beverage Market Estimated Volume 2015 – 2021
2.23 The New Wellness and Functional RTD Beverage Market Share of Volume 2015 – 2021
2.24 The New Wellness and Functional RTD Beverage Market Change in Volume 2016 – 2021
2.25 U.S. Nutrient-Enhanced Beverage Market Estimated Wholesale Dollar Sales 2015 – 2021
2.26 U.S. Nutrient-Enhanced Beverage Market Share of Wholesale Dollar Sales 2015 – 2021
2.27 U.S. Nutrient-Enhanced Beverage Market Change in Wholesale Dollar Sales 2016 – 2021
3. THE LEADING NEW WELLNESS AND FUNCTIONAL BEVERAGE COMPANIES
3.28 Leading New Wellness and Functional Beverage Companies Estimated Wholesale Dollar Sales 2015 – 2020
3.29 Leading New Wellness and Functional Beverage Companies Share of Wholesale Dollar Sales 2015 – 2020
3.30 Leading New Wellness and Functional Beverage Companies Change in Wholesale Dollar Sales 2016 – 2020
4. THE NEW WELLNESS AND FUNCTIONAL BEVERAGE ADVERTISING EXPENDITURES
4.31 Leading New Wellness and Functional Beverage Segments Advertising Expenditures 2015 – 2020
4.32 Leading New Wellness and Functional Beverage Segments Share of Advertising Expenditures 2015 – 2020
4.33 Leading New Wellness and Functional Beverage Segments Change in Advertising Expenditures 2016 – 2020
4.34 New Wellness and Functional Beverage Market Expenditures by Leading Advertisers 2015 – 2020
4.35 New Wellness and Functional Beverage Market Share of Expenditures by Leading Advertisers 2015 – 2020
4.36 New Wellness and Functional Beverage Market Change in Expenditures by Leading Advertisers 2016 – 2020
4.37 U.S. Wellness and Functional Beverage Market Expenditures by Media 2015 – 2020
4.38 U.S. Wellness and Functional Beverage Market Share of Expenditures by Media 2015 – 2020
4.39 U.S. Wellness and Functional Beverage Market Change in Expenditures by Media 2016 – 2020
5. DEMOGRAPHICS OF THE WELLNESS AND FUNCTIONAL BEVERAGE CONSUMER
5.40 Demographics of the RTD Tea Consumer 2020
5.41 Demographics of the Sports Beverage Consumer 2020
5.42 Demographics of the Energy Drink Consumer 2020
5.43 Demographics of the Enchanced Water Consumer 2020
6. THE PROJECTED NEW WELLNESS AND FUNCTIONAL BEVERAGE MARKET
6.44 Projected New Wellness and Functional RTD Beverage Market Estimated Wholesale Dollar Sales 2020 – 2025
6.45 Projected New Wellness and Functional RTD Beverage Market Share of Wholesale Dollar Sales 2020 – 2025
6.46 Projected New Wellness and Functional RTD Beverage Market Compound Annual Growth Rate 2020 – 2025

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