In 2002, AWA published the first study of the global wine label market, identifying volumes and trends in product decoration technologies for wines. AWA Global Wine Label AWAreness™ Report 2016 is the fifth assessment of the current status of this highly-specialized area of use for labels and labeling technologies.
AWA Global Wine Label AWAreness™ Report 2016 provides a comprehensive background to
and understanding of the current status of the wine label market. The report describes the
trends in volume growth and materials technology by region and identifies the main drivers
for these trends. The report also identifies the challenges and opportunities in the wine
label market and highlights the geographical and market sectors with greater opportunities.
Competitive product decoration technologies are also outlined in the report to provide context."
The wine market represents a tremendous opportunity for labeling, often with specialty
requirements and value-added decoration. We note that the market share of pressuresensitive
labels continues to increase. As the market evolves and new opportunities emerge,
the Global Wine Label Market AWAreness™ Report 2016 offers insight into the issues that face
the product decoration media used on a worldwide basis."
The collection of primary data is a key element in the research methodology used for this study.
AWA conducted in-depth telephone and email interviews with leading players across the value
chain. Secondary research for this study is based on AWA’s comprehensive internal database
of label market information, a review of available published literature, and an analysis of trade
and industry statistics.