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Region: Africa
Category: Consumer Goods & Retailing

Africa Consumer Goods & Retailing

(2179 reports matching your criteria)
  • Bath and Shower in Cameroon

    ... increasing entry of body wash/shower gel products with different positionings, as retailers tried to diversify their brand portfolios. In addition, the growth in the number of middle-income consumers was another factor that positively impacted the ... Read More

  • Mass Beauty and Personal Care in Morocco

    ... more curious about new products developments and new brands. The switching cost is low and with improved income levels, consumers were more willing to indulge themselves. Euromonitor International's Mass Beauty and Personal Care in Morocco ... Read More

  • Baby and Child-Specific Products in Morocco

    ... Some innovation in terms of product developments was evident in retail stores. Leading players Johnson & Johnson, Beiersdorf and Dalaa enjoyed huge popularity and positive word-of-mouth spread among customers. Euromonitor International's Baby and Child-specific Products ... Read More

  • Hair Care in Morocco

    ... in packaging types and sizes, integrate new formulas, and enhance their products’ features, yet the category is considered mature. Perms and relaxants, salon professional hair care and styling agents performed well thanks to changing hairstyle ... Read More

  • Depilatories in Tunisia

    ... will continue to be bolstered by innovation from leading brands such as Gillette and Bic, which are focused on providing their customers with the best shaving experiences at affordable prices. The fact that many Tunisian ... Read More

  • Hair Care in Tunisia

    ... fact that Tunisians are becoming more aware of the harmful effects that various chemicals can have on hair, and are therefore increasingly willing to spend more on products made with natural or herbal ingredients. As ... Read More

  • Sun Care in Tunisia

    ... regularly use sun care products in order to protect their skin from damage caused by exposure to the sun’s harsh rays. Euromonitor International's Sun Care in Tunisia report offers a comprehensive guide to the size ... Read More

  • Bath and Shower in Tunisia

    ... contribute to robust growth in value sales at constant 2017 prices for the category as a whole. New products offering more added-value features at affordable prices should prove particularly popular, while derma-positioned products with extra ... Read More

  • Fragrances in Tunisia

    ... special occasions such as Valentine’s Day, Mother’s Day and Father’s Day. In addition, fragrance sets/kits typically cost less than it would to purchase the products they contain individually. The most popular promotional strategy for fragrance ... Read More

  • Beauty and Personal Care in Tunisia

    ... with a study by TBC Partners Centre indicating that most Tunisians only spend TND20-30 on such products per month. This illustrates that many types of beauty and personal care products are still perceived as “secondary” ... Read More

  • Oral Care in Tunisia

    ... such as mouthwashes/dental rinses, dental floss, toothbrushes and toothpaste, recognising that this can reduce the likelihood that they will have to visit the dentist and therefore save them money over the long term. This trend ... Read More

  • Mass Beauty and Personal Care in Tunisia

    ... unit prices for imported products arising from currency devaluations will be a major driver of value sales growth. However, rising urbanisation will also help to fuel demand in many categories, including mass colour cosmetics, mass ... Read More

  • Depilatories in Cameroon

    ... prices. However, the growth achieved will be due to rising disposable incomes, as some consumers look to trade up from razors to more “modern” products. Expatriates and Cameroonians who have lived abroad and know about ... Read More

  • Bath and Shower in Morocco

    ... major retail outlets. They also invested in new innovations and altered the packaging and the components of their products. Euromonitor International's Bath and Shower in Morocco report offers a comprehensive guide to the size and ... Read More

  • Premium Beauty and Personal Care in Cameroon

    ... cleansers saw the fastest growth. This is reflective of the fact that women are adopting a better skin care regime. Growth within premium beauty and personal care is anticipated to continue over the forecast period, ... Read More

  • Premium Beauty and Personal Care in Morocco

    ... than before. Bars working adults, their income levels continued to improve and their product awareness was high. Regardless of the stable economic conditions of the country, these consumers purchase three or more premium products per ... Read More

  • Men's Grooming in Morocco

    ... modern lifestyles became increasingly influenced by new trends. Brands capitalised on this by developing men’s grooming products for their target segments. Players identified rising demand in terms of skin care and hair problems among male ... Read More

  • Colour Cosmetics in Tunisia

    ... colour cosmetics products on a daily basis will continue to support the positive development of the category. A key driver of this trend is the rising rate of employment among women, which is making female ... Read More

  • Baby and Child-Specific Products in Tunisia

    ... the category’s performance will be bolstered by rising consumer awareness of the availability and benefits of different brands and product types. In addition, the majority of modern Tunisian households will remain small, comprising 1-2 children ... Read More

  • Deodorants in Tunisia

    ... In particular, the category will continue to benefit from growth in the numbers of young adults and professionals in the Tunisian population, as these groups are key users of deodorants products. Rising urbanisation and the ... Read More

  • Premium Beauty and Personal Care in Tunisia

    ... care in Tunisia over the forecast period. The category will also benefit from rising internet penetration, as Tunisians are increasingly turning to social media platforms such as YouTube, Instagram, Facebook and Snapchat to stay up ... Read More

  • Skin Care in Tunisia

    ... demanding more sophisticated skin care products with active and natural ingredients that offer multiple functions, greater convenience and rapid efficacy. In response, manufacturers are focusing on the development of more innovative formulations that meet different ... Read More

  • Men's Grooming in Tunisia

    ... evident among younger male consumers, will continue to support the positive development of men’s grooming over the forecast period. The category should also benefit from new launches and improvements in product distribution via health and ... Read More

  • Men's Grooming in Cameroon

    ... by the rising urban young adult male population, as well as global grooming trends. In addition, exposure to Western culture and the metrosexual trend is another factor which is likely to positively impact the category. ... Read More

  • Fragrances in Morocco

    ... be aware of the latest launches and these consumers like to pamper themselves with the latest high quality international perfumes. Most working adults now take good care of themselves and invest in high quality perfumes. ... Read More

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