Category: Consumer Goods & Retailing
Tunisia Consumer Goods & Retailing
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Baby and Child-Specific Products in Tunisia
... and this enables parents to spend more on products. Baby and child-specific skin care was the largest product in terms of value sales, supported by a large range of both local and imported brands, with ... Read More
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Men's Grooming in Tunisia
... also led to an increased interest in grooming, with extensive marketing campaigns also driving growth. In addition, the increasing penetration of supermarkets and hypermarkets is leading to an increasing range of offerings. That being said, ... Read More
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Mass Beauty and Personal Care in Tunisia
... and personal care. Offerings are also continually innovating and players are quick to pick up on trends and messaging that often first appears within premium products. In addition, the development of the domestic industry is ... Read More
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Hair Care in Tunisia
... a constant flow of product launches to keep consumers engaged. Standard shampoo accounted for most value sales and is widely available across all retailers. However, conditioners and treatments registered the highest value growth. There is ... Read More
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Fragrances in Tunisia
... and also registered higher value growth. Mass unisex fragrances, while niche, also registered healthy value growth, and these are mainly available from apparel brands such as Zara and Mango. Consumers are increasingly drawn to unisex ... Read More
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Beauty and Personal Care in Tunisia
... the economy, as Tunisia grapples with persistent drought and external financing challenges, aligned with increasing debt. Consumer confidence was still weak after several years of significant price hikes and as such volume growth was subdued, ... Read More
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Premium Beauty and Personal Care in Tunisia
... products for their perceived quality and effectiveness. However, there was an increase in import duties for certain premium products and this led to shortages. Premium fragrances accounted for most value sales. Premium fragrances are associated ... Read More
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Sun Care in Tunisia
... protection and as such sun care is also increasingly being worn during the winter months, and this also supported increasing value sales. In addition, climate change is leading to longer, hotter summer—another growth factor. Sun ... Read More
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Skin Care in Tunisia
... have more disposable income, and this also supported value sales. Local players are also now developing a range of products at affordable prices compared to imported brands and this again also supported value sales. Facial ... Read More
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Deodorants in Tunisia
... increasing as consumers in more rural areas. Deodorant sprays continued to account for most value sales, supported by a large range of brands across varying price points. In addition, sprays also double as fragrances for ... Read More
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Bath and Shower in Tunisia
... it more affordable than other offerings such as shower gel. Intimate washes registered the highest value growth, though from a low base. The increasing use was due rising awareness of feminine hygiene, and the perception ... Read More
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Oral Care in Tunisia
... areas, and this also supported growth. For instance, Colgate-Palmolive ran an educational campaign in association with the Tunisian Dentists Association to raise awareness about the necessity for oral hygiene. As oral care is still relatively ... Read More
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Depilatories in Tunisia
... a significant cultural shift, as in the past, women typically began using depilatories only after the age of 20, due to cultural norms, and in addition local traditions such as sugaring also hindered growth of ... Read More
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Colour Cosmetics in Tunisia
... more disposable income to spend on colour cosmetics. A growing range is also supporting increased sales, with teenagers in particular emerging as a key consumer group. Facial make-up accounted for most value sales and also ... Read More
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Tobacco in Tunisia
... men and in rural areas. Moreover, while tobacco products are relatively expensive, the existing tax structure falls short of World Health Organization (WHO) recommendations, limiting its effectiveness as a deterrent. Although regulatory measures such as ... Read More
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Cigarettes in Tunisia
... Light and Royal 100’s, were frequently unavailable. The state-owned Régie Nationale des Tabacs et des Allumettes (RNTA), which holds a monopoly over the legal tobacco market, continued to face serious financial difficulties - disrupting production ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Tunisia
... insufficient rainfall severely impacted the collection of the plants used in Neffa’s production, leading to supply shortages and declining sales. Euromonitor International's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Tunisia report offers a comprehensive ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Tunisia
... A key contributor to this trend was the poor performance of Régie Nationale des Tabacs et des Allumettes’ (RNTA’s) local brand 111, launched in 2022 to target pipe and shisha smokers. The product was widely ... Read More
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Menstrual Care in Tunisia
... to the rising cost of imported raw materials, transport and distribution. Volume demand, meanwhile, was impacted by the already high penetration rate of these products, which has reached approximately 100%, according to the National Office ... Read More
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Retail Adult Incontinence in Tunisia
... on television shows, explaining how they help sufferers throughout the day. In addition, these products are now widely available in supermarkets and hypermarkets, making them more accessible for consumers. Euromonitor International's Retail Adult Incontinence in ... Read More
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Away-From-Home Tissue and Hygiene in Tunisia
... addition, the increasing participation of women in the workforce and fewer households with a female domestic worker have contributed to a decline in home-cooked meals. As a result, fast food chains and restaurants are visited ... Read More
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Tissue and Hygiene in Tunisia
... tissue and hygiene products, viewing them as essential items. In addition, the category enjoys healthy demand as Tunisians with busy lifestyles seek products that cater to their needs. However, demographic changes, such as the declining ... Read More
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Wipes in Tunisia
... retail stores. The ongoing improvement in living standards in Tunisia, particularly in urban areas, where people tend to maintain higher hygiene standards, further boosted demand. Euromonitor International's Wipes in Tunisia report offers a comprehensive guide ... Read More
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Retail Tissue in Tunisia
... the rising popularity of competitively-priced private label products. Key retailers, including Carrefour, Géant and Monoprix, have invested in their own private label brands. Euromonitor International's Retail Tissue in Tunisia report offers a comprehensive guide to ... Read More
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Nappies/Diapers/Pants in Tunisia
... and many consumers opted for reusable home-made cloth nappies instead. Euromonitor International's Nappies/Diapers/Pants in Tunisia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the ... Read More
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