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Region: Morocco
Category: Consumer Goods & Retailing

Morocco Consumer Goods & Retailing

(208 reports matching your criteria)
  • Morocco Food & Drink Q4 2018

    ... to benefit from a positive consumer outlook. However, we caution that the pace of expansion, although steady,will not be rapid. The mass grocery retail sector will be a bright spot, benefiting from strong foreign investment, ... Read More

  • Cigarettes in Morocco

    ... smokers can purchase products from other retail channels, such as hypermarkets, forecourt retailers, street vendors and even online. Euromonitor International's Cigarettes in Morocco report offers a comprehensive guide to the size and shape of the ... Read More

  • Tobacco in Morocco

    ... will be constructed in the north of the country. Nevertheless, it is worth noting that most of the products will be produced for export. Euromonitor International's Tobacco in Morocco report offers a comprehensive guide to ... Read More

  • Cigars, Cigarillos and Smoking Tobacco in Morocco

    ... of this category. Moreover, different types of products are widely available in newsagent-tobacconists and duty-free stores. Companies strive to satisfy their clients and usually respond to their demands and import the best quality products for ... Read More

  • Smokeless Tobacco and Vapour Products in Morocco

    ... consumers are eager to try new products, these online retailers offer their latest imported products from the EU through their websites. Consumers’ awareness of vapour products has increased as they can now read about the ... Read More

  • Dog Food in Morocco

    ... a huge chunk of sales in dry dog food in Morocco. This is mainly because dog owners tend to be from the upper- and middle-income groups, and are less price sensitive. These people tend to ... Read More

  • Pet Products in Morocco

    ... humanise their cats and dogs in Morocco, which is evident in them buying pet clothes and organising pet birthdays with purchases of new toys and gadgets. The humanisation of animals is noticeably intensifying in the ... Read More

  • Cat Food in Morocco

    ... dog as a pet inside their small apartments, especially in large urban areas. As a result, people in Morocco who are keen on having pets for company adopt cats. This trend has been growing, and ... Read More

  • Other Pet Food in Morocco

    ... in the country. To illustrate, fish also require additional expenditure, which a large number of Moroccans are unable to afford, such as tanks, electricity, cleaning, etc. Thus, fish food remains limited to a niche consumer ... Read More

  • Pet Care in Morocco

    ... the middle- and upper-income groups. Pet ownership is also limited to larger urban areas, such as the metropolitan axis of Casablanca-Rabat and Marrakech. Feeding pets food leftovers at home is still the most common practice ... Read More

  • Bath and Shower in Morocco

    ... major retail outlets. They also invested in new innovations and altered the packaging and the components of their products. Euromonitor International's Bath and Shower in Morocco report offers a comprehensive guide to the size and ... Read More

  • Colour Cosmetics in Morocco

    ... new brands. They tended to seek products that would bring their natural beauty to the fore and accentuate their best features. Euromonitor International's Colour Cosmetics in Morocco report offers a comprehensive guide to the size ... Read More

  • Beauty and Personal Care in Morocco

    ... and there were no significant increases in prices of products and services in Morocco. Household purchasing power improved among white-collar workers, specifically management professionals whose average salaries increased the most. Euromonitor International's Beauty and Personal ... Read More

  • Oral Care in Morocco

    ... advice and buy the recommended oral care products in pharmacies and parapharmacies. Oral care is expected to continue to register retail value growth over the forecast period and witness new product developments each year and ... Read More

  • Mass Beauty and Personal Care in Morocco

    ... more curious about new products developments and new brands. The switching cost is low and with improved income levels, consumers were more willing to indulge themselves. Euromonitor International's Mass Beauty and Personal Care in Morocco ... Read More

  • Baby and Child-Specific Products in Morocco

    ... Some innovation in terms of product developments was evident in retail stores. Leading players Johnson & Johnson, Beiersdorf and Dalaa enjoyed huge popularity and positive word-of-mouth spread among customers. Euromonitor International's Baby and Child-specific Products ... Read More

  • Hair Care in Morocco

    ... in packaging types and sizes, integrate new formulas, and enhance their products’ features, yet the category is considered mature. Perms and relaxants, salon professional hair care and styling agents performed well thanks to changing hairstyle ... Read More

  • Fragrances in Morocco

    ... be aware of the latest launches and these consumers like to pamper themselves with the latest high quality international perfumes. Most working adults now take good care of themselves and invest in high quality perfumes. ... Read More

  • Skin Care in Morocco

    ... change. They became more familiar with products in the category and interested in new product developments. Consumers in this segment are willing to pay a little extra for well-known brands and trust the benefits and ... Read More

  • Depilatories in Morocco

    ... – ran throughout the year to increase brand awareness levels. Some brands continued to launch new products and enhance some products’ features, to encourage greater product usage, retain customers and hence increase sales. Euromonitor International's ... Read More

  • Deodorants in Morocco

    ... compelling alternative is introduced. Leading players run bundle promotions and offer discounts to increase brand awareness among consumers, and hence boost sales. Such activities occur mainly in hypermarkets during sale periods. Euromonitor International's Deodorants in ... Read More

  • Sun Care in Morocco

    ... While some sun care brands invested in shelf space in retail outlets, others focused more on developing their own stands. Also, some leading players collaborated with vloggers, especially during the spring and summer seasons, to ... Read More

  • Premium Beauty and Personal Care in Morocco

    ... than before. Bars working adults, their income levels continued to improve and their product awareness was high. Regardless of the stable economic conditions of the country, these consumers purchase three or more premium products per ... Read More

  • Men's Grooming in Morocco

    ... modern lifestyles became increasingly influenced by new trends. Brands capitalised on this by developing men’s grooming products for their target segments. Players identified rising demand in terms of skin care and hair problems among male ... Read More

  • Cosmetic, Perfume and Toiletry Market in Morocco to 2022

    ... for cosmetics, perfumes and toiletries in Morocco. The research includes historical data from 2011 to 2017 and forecasts until 2022 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, ... Read More

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