Category: Consumer Goods & Retailing
Morocco Consumer Goods & Retailing
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Home Audio and Cinema in Morocco
... portable. Consumers have largely migrated towards wireless variants as these are more convenient and smaller. In addition, many consumers now stream their music so do not use the traditional hi-fi systems or audio separates, which ... Read More
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In-Car Entertainment in Morocco
... consumers switching to the use of mobile phone applications for navigating, such as Waze, as these are free to use and are generally more accurate than an in-car navigation system that is not always updated ... Read More
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Wearable Electronics in Morocco
... range of smartwatches is strong as these products are not only seen as a status symbol but they are also attracting urban consumers who want to track their exercise and who also want to stay ... Read More
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Home Video in Morocco
... addition, there has been an uptick in the housing market in 2025 which has also helped to fuel demand as people often buy a new television or upgrade their existing televisions when moving into a ... Read More
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Imaging Devices in Morocco
... are now being used as a substitute for imaging devices by most consumers. Smartphones today have high-quality in-built cameras that are sufficient for the photography and video needs of the average consumer. Functionality in smartphones ... Read More
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Consumer Electronics in Morocco
... growth in sales of consumer electronics. However, despite the fact that inflation is dropping, the majority of middle-income consumers are still continuing to feel the pinch and thus remain wary about spending too much, whilst ... Read More
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Hair Care in Morocco
... by strategic innovation and marketing. As the market reaches maturity, manufacturers shifted their focus toward conditioners and treatments, particularly hair masques and serums formulated to address specific hair concerns. Products targeting dryness, frizz, and dam... ... Read More
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Mass Beauty and Personal Care in Morocco
... due to the country’s ongoing economic slowdown and the resulting decline in disposable incomes. With many households prioritising affordability over prestige, the appeal of premium products continued to diminish. Consumers increasingly viewed mass brands as ... Read More
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Fragrances in Morocco
... part of their daily routine, with many consumers using different scents depending on the occasion, season, or mood. Fragrances also remained a popular gift, especially for birthdays, weddings, and religious celebrations. Women in particular continued ... Read More
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Beauty and Personal Care in Morocco
... – reaching a peak of 10% in February due to sharp increases in food prices – it began to stabilise over the course of 2024, growing at an annualised rate of 2.4% by the end ... Read More
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Baby and Child-Specific Products in Morocco
... declined to record lows, influenced by rising celibacy rates and broader use of contraceptives. These trends have reduced the potential consumer base for baby and child-specific items, forcing manufacturers to navigate a shrinking market. Compounding ... Read More
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Colour Cosmetics in Morocco
... their appearance and incorporating make-up into their daily routines. The rising celibacy rate has played a subtle but significant role in this shift, as women increasingly seek beauty and self-care as expressions of confidence and ... Read More
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Skin Care in Morocco
... increasingly prioritise targeted treatments for specific skin concerns. Facial care products – including moisturisers, anti-ageing formulas, anti-hyperpigmentation treatments, and skin brighteners – accounted for more than half of total dermo skin care sales. Meanwhi... Euromonitor ... Read More
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Men's Grooming in Morocco
... has been further constrained by the popularity of beards and reduced shaving frequency, especially among younger men embracing the three-day beard trend. Moreover, the fact that a significant proportion of Moroccan men are not employed ... Read More
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Premium Beauty and Personal Care in Morocco
... the majority of Moroccans, and their distribution was still relatively limited outside urban centres and pharmacies. As a result, many consumers within the premium segment continued to rely on imported mass products for daily hygiene ... Read More
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Bath and Shower in Morocco
... and increasing product sophistication, as Moroccans become more attuned to sensory experience, convenience, and added benefits associated with liquid products. The continued upward trajectory of shower gel and liquid soap came at the expense of ... Read More
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Deodorants in Morocco
... consumer reliance on deodorants as part of their daily hygiene routines. The growing number of working adults spending extended hours outside the home has also contributed to increased demand, with many consumers seeking effective and ... Read More
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Oral Care in Morocco
... Toothpaste is now more commonly used alongside complementary products such as mouthwash, as awareness rises around the need for a full oral care routine. Demand continues to shift toward higher-value offerings, including whitening, enamel prot... ... Read More
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Depilatories in Morocco
... and appearance, particularly among single and financially independent women. However, limited disposable incomes have kept many consumers from investing in premium depilatory solutions. Instead, there has been a clear preference for affordable, practical product... Euromonitor ... Read More
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Sun Care in Morocco
... mass media playing a key role in educating the public about the risks of sun exposure and the benefits of using products tailored to specific skin types and needs. This increased awareness has contributed to ... Read More
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Cigarettes in Morocco
... regulations limiting tar, nicotine, and carbon monoxide content to safeguard public health. Amid these price hikes, many consumers shifted from premium brands like Marlboro, Dunhill, and Davidoff to standard brands like Camel, Gauloises, and L&M. ... Read More
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Tobacco in Morocco
... viewed these options as less harmful and more socially acceptable than traditional cigarettes. In response, the Moroccan government proposed new fiscal measures, including a steep increase in import duties on disposable vapes from 2... Euromonitor ... Read More
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Cigars, Cigarillos and Smoking Tobacco in Morocco
... the pandemic-related downturn. Cigars and cigarillos embarked on a growth revival in 2022, supported by improving social activity and a surge in inbound tourism. These products are largely consumed in on-trade venues such as upscale ... Read More
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Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco
... The lower nicotine content in many e-vapour and heated tobacco products sparked increased interest, encouraging smokers to explore these options. Euromonitor International's Smokeless Tobacco, E-Vapour Products and Heated Tobacco in Morocco report offers a comprehensive ... Read More
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Pet Care in Morocco
... due to difficult economic conditions. This means many pet owners are opting for cheaper alternatives in pet food, including downtrading to more affordable options. Some are even turning to homemade food to ensure their pets ... Read More
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