Region: Kenya
Category: Consumer Goods & Retailing

Kenya Consumer Goods & Retailing

(103 reports matching your criteria)
  • Tobacco in Kenya

    ... although sales of cigars and cigarillos did stabilise. Tobacco sales were negatively impacted by the impact of COVID-19 with the government’s ban on social gatherings, outdoor events and clubs, coupled with increased health concerns and ... Read More

  • Cigarettes in Kenya

    ... prices rise this is having a negative impact on retail volume sales with consumers being forced to either seek cheaper alternatives to smoking cigarettes or to quit smoking altogether. This is however benefiting sales of ... Read More

  • Cigars, Cigarillos and Smoking Tobacco in Kenya

    ... also harder to find while restrictions were in place. E-commerce continued to record strong growth in 2021 due to the convenience it offers and the fact that sales through hotels/restaurants/bars remained deflated due to social ... Read More

  • Kenya Tobacco Product Market Outlook (2019-2027)

    ... from 2019 to 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a ... Read More

  • Kenya Furniture Market Outlook (2019-2027)

    ... to 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible ... Read More

  • Kenya Wearing Apparel Market Outlook (2019-2027)

    ... from 2019 to 2021 and forecasts until 2027 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a ... Read More

  • Kenya Floriculture Market, By Flower Type (Cut Flower, Loose Flower, Bedding & Garden Plants, Potted Flowering Plants, Foliage Plants), By Distribution Channel (Retail, Florists, Supermarkets/Hypermarkets, Online, Others), By Application (Aesthetic & Decorative Purposes, Flavours & Fragrances, Natural Colors, Medicines, Others), By End Use (Personal, Institutions/Events, Hotels, Restaurants & Spas, Industrial), By Region, Competition Forecast & Opportunities, 2027

    ... & Fragrances, Natural Colors, Medicines, Others), By End Use (Personal, Institutions/Events, Hotels, Restaurants & Spas, Industrial), By Region, Competition Forecast & Opportunities, 2027 The Kenya floriculture market is expected to witness steady growth during the ... Read More

  • Kenya Furniture Market Outlook (2018-2026)

    ... and forecasts until 2026 which makes the report an invaluable resource for industry executives, marketing, sales and product managers, consultants, analysts, and other people looking for key industry data in a readily accessible document with ... Read More

  • Sun Care in Kenya

    ... to increasing health concerns as skin cancer numbers rise. Social media has played a major role in driving awareness of the need to care for one’s skin. Sun care has become a more popular part ... Read More

  • Mass Beauty and Personal Care in Kenya

    ... Demand for mass beauty and personal care products remained strong due to their affordability, since many consumers continued to be economically impacted by the COVID-19 pandemic. In fact, income constraints saw some consumers downshift from ... Read More

  • Baby and Child-Specific Products in Kenya

    ... rose at a moderate pace in 2021 continuing the trend in recent years. Heightened marketing activities such as in-store advertisements have driven awareness of products with manufacturers offering promotions to capture sales and gain competitive ... Read More

  • Colour Cosmetics in Kenya

    ... working from the office. Eye make-up out performed other types of colour cosmetics as face masks put greater emphasis on the eyes. There was a noticeable improvement in demand for lip products and facial make-up ... Read More

  • Deodorants in Kenya

    ... moderate rise in current value growth in 2021. Consumers are enticed by brands with attractive packaging and powerful ingredients which encourage them to trial new products. Leading player Beiersdorf East Africa Ltd has been at ... Read More

  • Depilatories in Kenya

    ... a more expensive alternative to shaving but the expansion of high-class malls and salons and rising disposable incomes is helping to drive this trend. Nevertheless, demand for razors and blades remains strong among low-income consumers ... Read More

  • Hair Care in Kenya

    ... gatherings. Hair care is particularly key for people attending weddings and parties which became more common in 2021. Indeed, styling agents is the second largest category by value in hair care, after perms and relaxants ... Read More

  • Skin Care in Kenya

    ... to drive product development with multinational brands already well positioned to capture demand. Kenya’s aspiring young middle classes have a strong desire for skin care and the disposable income to afford a variety of products. ... Read More

  • Oral Care in Kenya

    ... toothpastes remained resilient in Kenya even as restrictions were easing up and social gatherings returned. Mouthwashes/dental rinses and dental floss saw a decline in usage as they are generally considered less essential and unaffordable for ... Read More

  • Bath and Shower in Kenya

    ... numbers of middle-class consumers in Kenya combined with product development and heavier marketing investment has underpinned strong growth in the category for much of the review period. Euromonitor International's Bath and Shower in Kenya report ... Read More

  • Premium Beauty and Personal Care in Kenya

    ... to higher-priced products. There has been a heightened awareness of premium products among Kenyans with affluent men still slowly adapting to grooming regimes and seeking out premium brands. The introduction of skin care in the ... Read More

  • Fragrances in Kenya

    ... in a shift away from premium brands which are often priced at a considerable premium to mass brands. The pandemic also forced companies to focus production on mass brands, since premium brands are mainly sourced ... Read More

  • Men's Grooming in Kenya

    ... A new generation of Kenyan men are investing in their appearance underpinning a modest rise in current value sales in 2021. For a long time, companies have focused more on female beauty and personal care, ... Read More

  • Beauty and Personal Care in Kenya

    ... fuelled by Kenya’s rising middle classes, and more specifically millennials who want to try new looks for the perfect selfie shot. Kenyans are now more informed than ever when it comes to beauty drawing on ... Read More

  • Sanitary Protection in Kenya

    ... scrutiny of the raw materials used to make sanitary pads and tampons, forcing manufacturers to expand their offerings to include new alternatives or organic brands; consumers are increasingly making a connection between green consumption and ... Read More

  • Nappies/Diapers/Pants in Kenya

    ... were travelling or outside the house. With no sales of disposable pants in the country, all sales are of nappies/diapers, with new born nappies/diapers remaining the largest category and seeing the strongest growth. Lower-income Kenyans ... Read More

  • Retail Adult Incontinence in Kenya

    ... remains a very small part of tissue and hygiene. Nonetheless, demand is anchored in emerging consumer trends. Most important, in line with other regional markets, is the increase in average age of the consumer base. ... Read More

< prev 1 2 3 4 5

Research Assistance

Live help

Join Alert Me Now!

Sign Up

Find out more on our blog
Cookie Settings