Category: Consumer Behavior
North America Consumer Behavior
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American Lifestyles 2015: The Connected Consumer - Seeking Validation from the Online Collective - US - April 2015
... loyalties. In a never-ending quest to buy the ‘best,’ consumers are looking to others’ opinions and experiences via online review sites to validate their choices – and to avoid feeling buyers’ remorse.” – Fiona O’Donnell, ... Read More
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2015 Growing the Organic Industry, Strategies for Brand Success
... U.S., organic product sales reached over $35B in 2013 with organic foods and beverages representing 92% of those sales. In fact, organic food accounts for almost 5% of all U.S. food sales. And while the ... Read More
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Demographics of Consumer Food Spending, 2015
... easy-to-read breakdown of spending on food overall, food at-home (in 24 categories & sub-categories including beef, poultry, fruits & vegetables, dairy products and bakery products), food away-from-home, and alcoholic beverages. Topics covered include age, income, ... Read More
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Functional Foods: Key Trends by Product Categories and Benefits
... growth in this dynamic market today are three benefits people hope to derive from these products: weight management and satiety, sports nutrition and energy. As a result, important shifts in brand positioning, benefits and product ... Read More
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Shopping for Local Foods in the U.S.
... “next organic.” But Packaged Facts estimates local foods to have generated $11.7 billion in sales in 2014 – a tidy sum no doubt, but a drop in the bucket of the overall food/beverage market in ... Read More
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Pizza Market in the U.S.: Foodservice and Retail, 2nd Edition
... presents an ongoing opportunity for foodservice and retail pizza marketers, but a challenge as well: how do you gain market share in a saturated market? Packaged Facts’ report, Pizza Market in the U.S.: Foodservice and ... Read More
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The Protein Report: Meat Alternatives - US - January 2015
... to substituting for meat? Egg sales have shown notable growth within the past two years, but other segments of the meat alternative category have not fared nearly as well and endured two years of stagnant ... Read More
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Black Consumers and Dining Out - US - January 2015
... ethnic foods? What can restaurants do to attract Black consumers? Is targeted advertising still relevant? It is estimated that in 2014, Black consumers will have spent nearly $44 billion on dining out – up more ... Read More
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Hispanic Consumers and Dining Out - US - January 2015
... on dining out currently have experienced a growth of 44% since 2009 and are projected to continue growing at a healthy pace over the next five years. Hispanics have a variety of places to choose ... Read More
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What America Eats: Paradigms Shaping Food Choices
... how America eats. Using 10-year trending data for consumer attitudes and behaviors, analyses of restaurant menu databases, retail product introductions and proprietary surveys, we present our response in a new report, What America Eats: Paradigms ... Read More
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Maple Syrup Trends: U.S. Retail Market Trade Brief
... Edition (May 2014). Intense focus on added sugars consumption and links to obesity, diabetes and heart disease is motivating consumers to both reduce total consumption and switch to sweeteners perceived as more healthful, including conventional ... Read More
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Honey Trends: U.S. Retail Market Trade Brief
... 2014). Intense focus on added sugars consumption and links to obesity, diabetes and heart disease is motivating consumers to both reduce total consumption and switch to sweeteners perceived as more healthful, including honey, among others. ... Read More
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Natural and Organic Foods and Beverages in Canada
... and Organic Foods and Beverages in Canada , Packaged Facts examines the sales and demographic trends that have influenced – and will continue to affect – growth in this segment. One of these trends is ... Read More
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Private Label Foods and Beverages in the U.S., 8th Edition
... a long way from their past reputation for being lesser quality, albeit cheaper, alternatives to name-brand foods and beverages. Hurt by the recession, consumers began to turn to store brands as a way of saving ... Read More
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Weight Management: U.S. Consumer Mindsets
... Yet people continue to gain weight, and even though levels of obesity may have stabilized, you’re far more likely to hear someone say “I’m going on a diet” than “I need to eat more.” What ... Read More
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Branded Refrigerated Meats and Meals: U.S. Market Trends
... refrigerated cases of supermarkets. Packaged Facts’ report, Branded Refrigerated Meats and Meals: U.S. Market Trends, examines the trends and factors that are influencing the market for these products, which has become a $25 billion industry. ... Read More
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Natural and Organic Foods and Beverages in the U.S., 4th Edition
... of food found in small co-ops, “alternative” food stores and, with the advent of Whole Foods, niche, high-end supermarkets have now become ubiquitous. Every major supermarket chain in the U.S., from Kroger to Target to ... Read More
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Chocolate Candy in the U.S., 10th Edition
... in the wallets to spend on chocolate candy. Packaged Facts has covered the U.S. chocolate market for two decades, and in the 10th edition of our report Chocolate Candy in the U.S., we examine the ... Read More
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Hispanic Food Shoppers in the U.S.
... past decade, spending on food in grocery stores by Hispanics has grown more than 80%, more than double the average growth registered by consumers overall. And as the Hispanic population has grown and Hispanic consumers ... Read More
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Ice Cream and Frozen Desserts in the United States: Opportunities in the Retail and Foodservice Markets
... out of ten households already purchasing frozen desserts, companies’ goals are not to bring new customers in, but instead they aim to attract existing customers and maintain their market share. On the ice cream aisle, ... Read More
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Tea and Ready-to-Drink Tea in the United States: Retail and Foodservice Markets
... forecasts coffee sales in the retail and foodservice industries to exceed $48 billion in 2014. From those sales, $11.2 billion will be from retail sales and $37 billion from sales at foodservice establishments. For coffeehouse ... Read More
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Natural and Specialty Cheese Markets in the U.S. and Globally
... restaurants, and as an on-the-go snack throughout the day. Perceptions suggest that natural cheese is healthier and more nutritious than processed cheese, which has led consumers to prefer the natural options. Consumption of natural cheese ... Read More
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The Kids Food and Beverage Market in the U.S., 7th Edition
... that retail sales of all food and beverages in the U.S. will reach $639 billion in 2013 with kids’ food and beverages accounting for roughly 3.5% of sales. In 2013, Packaged Facts estimates total value ... Read More
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Children's Food and Beverages in the United States
... Packaged Facts, the market for kids’ food and beverage products accounted for almost 4% of sales with a value exceeding $23 billion. Packaged Facts projects sales of kids’ foods and beverages will increase by roughly ... Read More
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Food Industry Bundle: Meat and Poultry Trends in the U.S. & Fish and Seafood Trends in the U.S.
... U.S. Meat consumption in the U.S. has been on the decline for nearly a decade. Several factors figure in this change, but two in particular stand out. The first is consumer health concerns, based on ... Read More
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