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U.S. Food Market Outlook 2018


Attention: There is an updated edition available for this report.

U.S. Food Market Outlook 2018

U.S. Food Market Outlook 2018 focuses on the market for selected food products sold to consumers in the United States through retail channels. All retail channels of distribution are covered including supermarkets and grocery stores, mass merchandisers and supercenters, warehouse clubs, specialty food stores, health/natural food stores, convenience stores, drugstores, dollar stores, and direct-sales channels such as online and mail order. Market size data are provided at the retail sales level for 2012-2017 and projections for 2017-2022.


  • Executive Summary
    • Scope
    • Methodology
    • Cereal
      • Key Opportunities for Future Growth
    • Chocolate Candy
      • Key Opportunities for Future Growth
    • Cookies
      • Key Opportunities for Future Growth
    • Fresh Bread
      • Key Opportunities for Future Growth
    • Fresh Packaged Salads
      • Key Opportunities for Future Growth
    • Frozen Dinners/Entrees
      • Key Opportunities for Future Growth
    • Frozen Pizza
      • Key Opportunities for Future Growth
    • Ice Cream and Frozen Novelties
      • Key Opportunities for Future Growth
    • Meal and Snack Bars
      • Key Opportunities for Future Growth
    • Meat and Poultry
      • Key Opportunities for Future Growth
    • Natural and Specialty Cheese
      • Key Opportunities for Future Growth
    • Salty Snacks
      • Key Opportunities for Future Growth
    • Soup
      • Key Opportunities for Future Growth
    • Yogurt
      • Key Opportunities for Future Growth
  • Cereal
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Cereal Nearly $11 Billion in 2017
        • Table U.S. Cereal Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
        • Table U.S. Cereal Market Retail Volume Sales, 2012–2017 (in pounds and percent change)
    • Market Segmentation
      • Category Sales
        • Table U.S. Cereal Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Sluggish Economy Impacts Consumer Spending
      • Unemployment Rate Declines to Below Pre-Recession Levels
      • Median Household Incomes at All-Time High in 2016
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • General Mills and Kellogg Control 50% of Total Market, 60% of Cold Cereal
        • Table Selected Marketers/Brands of Cereal, 2017
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
    • Marketing Trends
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Cereal: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
      • Role of online and e-grocers
    • Consumer Trends
      • Product Usage Rates
      • Usage by Product Type
        • Table Types of Cold Cereal Eaten Most Often, 2007-2017 (percent of U.S. households that eat cold cereal)
      • Consumption Trends
        • Table Portions of Cold Cereal Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eat cold cereal)
        • Table Portions of Hot Cereal Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eat hot cereal)
      • Brand Usage Trends
        • Table Brands of Cold Cereal Eaten Most Often by Households in the Last 7 Days, 2007-2017 (percent of households that eats cold cereal)
        • Table Brands of Hot Cereal Eaten Most Often by Households in the Last 7 Days, 2007-2017 (percent of households that eats hot cereal)
  • Chocolate Candy
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Chocolate Candy $22 Billion in 2017
      • Market to Exceed $24 Billion by 2022
        • Table U.S. Chocolate Candy Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Chocolate Candy Market Retail Volume Sales, 2012–2017 (in millions of pounds and percent change)
    • Market Segmentation
      • Category Sales
        • Table U.S. Chocolate Candy Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Sluggish Economy Impacts Consumer Spending
      • Unemployment Rate Declines to Below Pre-Recession Levels
      • Median Household Incomes at All-Time High in 2016
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Hershey and Mars Control Nearly 70% of the Mass Market
        • Table Selected Marketers/Brands of Chocolate Candy, 2017
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
        • Table Selected Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Chocolate candy: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
      • Role of online and e-grocers
    • Consumer Trends
      • Product Usage Rates
        • Table Consumption Rates for Chocolate & Other Candy, 2007-2017 (percent of adults)
        • Table Types of Chocolate & Other Candy Eaten Most Often, 2007-2017 (percent of adults that eat chocolate & other candy)
      • Consumption Trends
        • Table Servings of Chocolate & Other Candy Eaten in Last 30 Days, 2007-2017 (percent of U.S. adults that eat chocolate & other candy)
      • Brand Usage Trends
        • Table Brands of Chocolate Candy Eaten Most Often by Adults, 2007-2017 (percent of adults that eat chocolate candy)
  • Cookies
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Cookies Nearly $10 Billion in 2017
      • Market to Reach Nearly $11 Billion by 2022
        • Table U.S. Cookies Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Cookies Market Retail Volume Sales, 2012–2017 (in pounds and percent change)
    • Factors to Market Growth
      • Sluggish Economy Impacts Consumer Spending
      • Unemployment Rate Declines to Below Pre-Recession Levels
      • Median Household Incomes at All-Time High in 2016
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Mondelez Controls About 40% of the Market
        • Table Selected Marketers/Brands of Cookies, 2017
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
    • Marketing Trends
      • Opportunities for Marketing Innovation
        • Table Selected Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Cookies: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
      • Role of online and e-grocers
    • Consumer Trends
      • Product Usage Rates
        • Table Consumption Rates for Ready-to-Eat Cookies, 2007-2017 (percent of households)
      • Usage by Product Type
        • Table Types of Cookies Eaten Most Often, 2007-2017 (percent of U.S. households that eat cookies)
      • Usage by Kind of Product
        • Table Kinds of Cookies Eaten Most Often, 2013-2017 (percent of U.S. households that eat cookies)
      • Consumption Trends
        • Table Packages of Cookies Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat cookies)
      • Brand Usage Trends
        • Table Brands of Cookies Eaten Most Often by Households, 2007-2017 (percent of households that eats cookies)
  • Fresh Bread
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Fresh Bread $16 Billion in 2017
      • Market to Reach Nearly $17 Billion by 2022
        • Table U.S. Fresh Bread Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Fresh bread Market Retail Volume Sales, 2012–2017 (in pounds and percent change)
    • Market Segmentation
      • Category Sales
        • Table U.S. Fresh Bread Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Sluggish Economy Impacts Consumer Spending
      • Unemployment Rate Declines to Below Pre-Recession Levels
      • Median Household Incomes at All-Time High in 2016
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Bimbo, Flowers and Private Label Control 70% of the Market
        • Table Selected Marketers/Brands of Fresh bread, 2017
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
        • Table Selected Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Fresh Bread: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
      • Role of online and e-grocers
    • Consumer Trends
      • Product Usage Rates
        • Table Consumption Rates for Bread, 2007-2017 (percent of households)
      • Usage by Product Type
        • Table Types of Bread Eaten Most Often, 2007-2017 (percent of households that eat bread)
      • Consumption Trends
        • Table Loaves of Bread Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eat bread)
      • Brand Usage Trends
        • Table Brands of Bread Eaten Most Often by Households, 2007-2017 (percent of households that eats bread)
  • Fresh Packaged Salads
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Fresh Packaged Salads $6 Billion in 2017
      • Market to Reach $8 Billion by 2022
        • Table U.S. Fresh Packaged Salads Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Fresh Packaged Salads Market Retail Volume Sales, 2012–2017 (in pounds and percent change)
    • Market Segmentation
      • Category Sales
    • Factors to Market Growth
      • Sluggish Economy Impacts Consumer Spending
      • Unemployment Rate Declines to Below Pre-Recession Levels
      • Median Household Incomes at All-Time High in 2016
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Fresh Express, Dole and Private Label Control About 75% of the Market
        • Table Selected Marketers/Brands of Fresh Packaged Salads, 2017
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
    • Marketing Trends
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Fresh Salads: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
      • Role of online and e-grocers
    • Consumer Trends
      • Bagged/Packaged Salads Eaten by 70% of Households
        • Table Consumption Rates for Bagged/Packaged Salads and Fresh Produce, 2009-2017 (percent of households)
      • Consumers of Packaged Salad and Fresh Produce Share Many Characteristics with Some Distinctions
        • Table Demographic Characteristics of Bagged/Packaged Salad and Fresh Produce Eaters, 2017 (Index)
    • Organic Consumption
      • Table Consumption Rates for Organic Vegetables, 2016-2017 (percent of households that eat fresh produce)
      • Organic Vegetables Eaten Most by Younger, Higher Income Households
        • Table Demographic Characteristics of Organic Vegetable Eaters, 2017 (Index)
        • Table Brands of Bagged/Packaged Salads Eaten Most Often by Households, 2009-2017 (percent of households that eats bagged/packaged salads)
  • Frozen Dinners/Entrees
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Frozen Dinners/Entrees at $10 Billion in 2017
      • Market to Fall Below $10 Billion by 2022
        • Table U.S. Frozen Dinners/Entrees Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Frozen Dinners/Entrees Market Retail Volume Sales, 2012–2017 (in millions of pounds)
    • Market Segmentation
      • Segment Sales
        • Table U.S. Frozen Dinners/Entrees Market Retail Dollar Sales: By Segment, 2015–2017 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Sluggish Economy Impacts Consumer Spending
      • Unemployment Rate Declines to Below Pre-Recession Levels
      • Median Household Incomes at All-Time High in 2016
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Nestlé and Conagra Control Over Half of Market
        • Table Selected Marketers/Brands of Frozen Dinners/Entrees, 2017
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table On-Trend New Products
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Frozen Dinners/Entrees: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
      • Role of online and e-grocers
    • The Consumer
      • Product Usage Rates
        • Table Consumption Rates for Frozen Main Courses and Complete Dinners, 2007-2017 (percent of households)
        • Table Consumption Rates for Frozen Pizza, 2007-2017 (percent of households)
      • Consumption Trends
        • Table Number of Frozen Complete Dinners Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen complete dinners)
        • Table Number of Frozen Main Courses Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen main courses)
    • Brand Usage Trends
      • Stouffer's and Marie Callender's Biggest Gainers
        • Table Brands of Frozen Main Courses and Complete Dinners Eaten Most Often by Households in the Last 30 Days, 2007-2017 (percent of households that eats frozen main courses and complete dinners)
  • Frozen Pizza
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Frozen Pizza at $5 Billion in 2017
      • Market to Exceed $5 Billion by 2022
        • Table U.S. Frozen Pizza Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Frozen Pizza Market Retail Volume Sales, 2012–2017 (in millions of pounds)
    • Factors to Market Growth
      • Sluggish Economy Impacts Consumer Spending
      • Unemployment Rate Declines to Below Pre-Recession Levels
      • Median Household Incomes at All-Time High in 2016
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Nestlé, Schwan's, General Mills, and Private Label Control Over 80% of Market
        • Table Selected Marketers/Brands of Frozen Pizza, 2017
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Frozen Pizza: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
      • Role of online and e-grocers
    • The Consumer
      • Product Usage Rates
        • Table Consumption Rates for Frozen Pizza, 2007-2017 (percent of households)
        • Table Consumption Rates for Frozen Main Courses and Complete Dinners, 2007-2017 (percent of households)
    • Consumption Trends
      • Heaviest Frozen Pizza Eaters Eating More
        • Table Number of Frozen Pizzas Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat frozen pizza)
    • Brand Usage Trends
      • DiGiorno Biggest Gainer
        • Table Brands of Frozen Pizza Eaten Most Often by Households in the Last 30 Days, 2007-2017 (percent of households that eats frozen pizza)
  • Ice Cream and Frozen Novelties
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Ice Cream and Frozen Novelties at Nearly $13 Billion in 2017
      • Market to Approach $14 Billion by 2022
        • Table U.S. Ice Cream and Frozen Novelties Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Ice Cream and Frozen Novelties Market Retail Volume Sales, 2012–2017 (combination of pints for ice cream/sherbet and 16 oz equivalents for frozen novelties)
    • Market Segmentation
      • Category and Segment Sales
        • Table U.S. Ice Cream and Frozen Novelties Market Retail Dollar Sales: By Category & Segment, 2015–2017 (in millions of dollars)
    • Factors to Market Growth
      • Sluggish Economy Impacts Consumer Spending
      • Unemployment Rate Declines to Below Pre-Recession Levels
      • Median Household Incomes at All-Time High in 2016
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Unilever, Private Label, and Nestlé Control over 60% of Market
        • Table Selected Marketers/Brands of Ice Cream and Frozen Novelties, 2017
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
        • Table Selected Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Ice Cream & Frozen Novelties: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
      • In-Store Merchandising
      • Role of online and e-grocers
    • The Consumer
      • Product Usage Rates
        • Table Consumption Rates for Ice Cream, Frozen Novelties, and Packaged Frozen Yogurt, 2007-2017 (percent of households)
      • Usage by Product Type
        • Table Types of Ice Cream/Sherbet Eaten Most Often, 2007-2017 (percent of U.S. households that eat ice cream/sherbet)
    • Consumption Trends
      • Most Ice Cream/Sherbet Eaters Consume 2-4 Quarts a Month
        • Table Quarts of Ice Cream/Sherbet Eaten in Last 30 Days, 2009-2017 (percent of U.S. households that eat ice cream/sherbet)
    • Brand Usage Trends
      • Store Brands Big Gainers, Breyers & Edy's Big Decliners
        • Table Brands of Ice Cream/Sherbet Eaten Most Often by Households, 2007-2017 (percent of households that eat ice cream/sherbet)
  • Meal & Snack Bars
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Meal & Snack Bars $7 Billion in 2017
      • Market to Exceed $8 Billion by 2022
        • Table U.S. Meal & Snack Bars Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Meal & Snack Bars Market Retail Volume Sales, 2012–2017 (in millions of pounds and percent change)
    • Market Segmentation
      • Category Sales
        • Table U.S. Meal & Snack Bars Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Sluggish Economy Impacts Consumer Spending
      • Unemployment Rate Declines to Below Pre-Recession Levels
      • Median Household Incomes at All-Time High in 2016
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • General Mills and Kellogg Control Over 40% of the Market
        • Table Selected Marketers/Brands of Meal & Snack Bars, 2017
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
        • Table Selected Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Meal & Snack Bars: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
      • Role of online and e-grocers
    • Consumer Trends
      • Product Usage Rates
        • Table Consumption Rates for Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars, 2007-2017 (percent of adults)
      • Usage by Product Type
        • Table Types of Breakfast/Cereal/Granola Snacks & Bars Eaten Most Often, 2007-2017 (percent of adults that eat breakfast/cereal/granola snacks & bars)
      • Consumption Trends
        • Table Servings of Breakfast/Cereal/Granola Snacks & Bars Eaten in Last 30 Days, 2007-2017 (percent of U.S. adults that eat breakfast/cereal/granola snacks & bars)
      • Brand Usage Trends
        • Table Brands of Breakfast/Cereal/Granola & Energy/Diet Snacks & Bars Eaten Most Often by Adults, 2007-2017 (percent of adults that eat breakfast/cereal/granola & energy/diet snacks & bars)
  • Meat and Poultry
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Meat and Poultry Nearly $95 Billion in 2017
      • Market to Exceed $100 Billion by 2022
        • Table U.S. Meat and Poultry Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Meat and Poultry Market Retail Volume Sales, 2012–2017 (in millions of pounds and percent change)
    • Market Segmentation
      • Category and Segment Sales
        • Table U.S. Meat and Poultry Market Retail Dollar Sales: By Category/Segment, 2015–2017 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Sluggish Economy Impacts Consumer Spending
      • Unemployment Rate Declines to Below Pre-Recession Levels
      • Median Household Incomes at All-Time High in 2016
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Five Companies Control Majority of the Market
      • Other Players
      • Private Label
        • Table Selected Marketers/Brands of Meat and Poultry, 2017
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
        • Table Selected Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Meat and Poultry: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
      • Role of online and e-grocers
    • Consumer Trends
      • Product Usage Rates
        • Table Consumption Rates for Selected Meat & Poultry 2007-2017 (percent of households)
      • More Households Eating Bacon
        • Table Consumption Rates for Selected Meat & Poultry 2007-2017 (percent of households)
      • Cold Cut Usage
        • Table Types, Kinds and Brands of Cold Cuts Eaten Most Often, 2007-2017 (percent of U.S. households that eats cold cuts)
  • Natural and Specialty Cheese
    • Scope
      • Difference Between Natural and Specialty Cheese
      • Products Outside Scope
    • Methodology
    • The Market
      • Retail Sales of Natural and Specialty Cheese Nearly $18 Billion in 2017
      • Market to Exceed $20 Billion by 2022
        • Table U.S. Natural and Specialty Cheese Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Natural and Specialty Cheese Market Retail Volume Sales, 2012–2017 (in millions of pounds and percent change)
    • Market Segmentation
      • Category Sales
        • Table U.S. Natural and Specialty Cheese Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Sluggish Economy Impacts Consumer Spending
      • Unemployment Rate Declines to Below Pre-Recession Levels
      • Median Household Incomes at All-Time High in 2016
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Private Label, Kraft, and Sargento Control 70% of the Market
        • Table Selected Marketers/Brands of Natural and Specialty Cheese, 2017
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
        • Table Selected Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Natural and Specialty Cheese: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
      • In-Store Merchandising
      • Role of online and e-grocers
    • Consumer Trends
      • Product Usage Rates
        • Table Consumption Rates for Natural and Specialty, and American/Processed Cheese 2007-2017 (percent of households)
      • Usage by Product Type
        • Table Types of Natural and Specialty Cheese Eaten Most Often, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
      • Usage by Product Form
        • Table Forms of Natural and Specialty Cheese Eaten Most Often, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
      • Usage by Kind of Product
        • Table Kinds of Natural and Specialty Cheese Eaten Most Often, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
    • Consumption Trends
      • High Consumption Households Increase
        • Table Pounds of Natural and Specialty Cheese Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eats natural and specialty cheese)
    • Brand Usage Trends
      • Sargento Top Gainer Over Last Ten Years
      • Consumers Eat Store Brands, Kraft, and Sargento Most Often
        • Table Brands of Natural and Specialty Cheese Eaten Most Often by Households in the Last 7 Days, 2007-2017 (percent of households that eats natural and specialty cheese)
  • Salty Snacks
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Salty Snacks at $24 Billion in 2017
      • Market to Exceed $29 Billion by 2022
        • Table U.S. Salty Snacks Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Salty Snacks Market Retail Volume Sales, 2012–2017 (in millions of pounds)
    • Market Segmentation
      • Category Sales
        • Table U.S. Salty Snack Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Sluggish Economy Impacts Consumer Spending
      • Unemployment Rate Declines to Below Pre-Recession Levels
      • Median Household Incomes at All-Time High in 2016
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • PepsiCo Controls 60% of Market
        • Table Selected Marketers/Brands of Salty Snacks, 2017
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
        • Table Selected Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Salty Snacks: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
      • Role of online and e-grocers
    • The Consumer
      • Product Usage Rates
        • Table Consumption Rates for Selected Salty Snacks, 2007-2017 (percent of households)
      • Usage by Product Type
        • Table Types of Potato Chips Eaten Most Often, 2007-2017 (percent of U.S. households that eat potato chips)
      • Consumption Trends
        • Table Bags of Potato Chips Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat potato chips)
        • Table Bags of Corn/Tortilla/Pita Chip & Cheese Snacks Eaten in Last 30 Days, 2007-2017 (percent of U.S. households that eat corn/tortilla chips/cheese snacks)
      • Brand Usage Trends
        • Table Brands of Selected Salty Snacks Eaten Most Often by Households in the Last 30 Days, 2007-2017 (percent of households that eat selected salty snacks)
  • Soup
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Soup Nearly $7Billion in 2017
      • Market to Reach Over $7 Billion by 2022
        • Table U.S. Soup Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Soup Market Retail Volume Sales, 2012–2017 (in pounds/16oz. equivalents and percent change )
    • Market Segmentation
      • Category Sales
        • Table U.S. Soup Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change )
    • Factors to Market Growth
      • Sluggish Economy Impacts Consumer Spending
      • Unemployment Rate Declines to Below Pre-Recession Levels
      • Median Household Incomes at All-Time High in 2016
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Campbell Soup Controls 60% of Wet Soups
        • Table Selected Marketers/Brands of Soup, 2017
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
    • Marketing Trends
      • Table Selected Marketing Initiatives
      • Opportunities for Marketing Innovation
        • Table Selected Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Soup: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
      • Role of online and e-grocers
    • Consumer Trends
      • Product Usage Rates
        • Table Consumption Rates for Canned/Packaged Soup, Broth & Stock, 2007-2017 (percent of households)
      • Usage by Product Form
        • Table Types of Canned/Packaged Soup, Broth & Stock Eaten Most Often, 2007-2017 (percent of households that eat canned/packaged soup, broth & stock)
      • Consumption Trends
        • Table Cans of Canned/Packaged Soup, Broth & Stock Eaten in Last 7 Days, 2007-2017 (percent of U.S. households that eat canned/packaged soup, broth & stock)
      • Brand Usage Trends
        • Table Brands of Canned/Packaged Soup, Broth & Stock Eaten Most Often by Households in Last 7 Days, 2007-2017
  • Yogurt
    • Scope
    • Methodology
    • The Market
      • Retail Sales of Yogurt Nearly $9 Billion in 2017
      • Market to Reach Nearly $10 Billion by 2022
        • Table U.S. Yogurt Market Retail Dollar Sales, 2012–2022P (in millions of dollars and percent change)
      • Key Opportunities for Future Growth
      • Volume Sales
        • Table U.S. Yogurt Market Retail Volume Sales, 2012–2017 (in millions of pints and percent change)
    • Market Segmentation
      • Category Sales
        • Table U.S. Yogurt Market Retail Dollar Sales: By Category, 2015–2017 (in millions of dollars and percent change)
    • Factors to Market Growth
      • Sluggish Economy Impacts Consumer Spending
      • Unemployment Rate Declines to Below Pre-Recession Levels
      • Median Household Incomes at All-Time High in 2016
      • Sluggish Growth of Household Formations
    • Marketer Competition
      • Danone, Chobani, and General Mills Control 75% of the Market
        • Table Selected Marketers/Brands of Yogurt, 2017
      • M&A Activity
    • New Product Trends
      • Opportunities for Next-Generation Product Innovation
        • Table Selected New Products
    • Marketing Trends
      • Opportunities for Marketing Innovation
    • Retail Competition
      • Channel Shares
        • Table Yogurt: U.S. Retail Dollar Sales and Shares by Channel, 2017 (in millions of dollars and percent)
      • Role of online and e-grocers
    • Consumer Trends
      • Product Usage Rates
        • Table Consumption Rates for Yogurt & Smoothies , 2007-2017 (percent of adults)
      • Usage by Product Form
        • Table Forms of Yogurt & Smoothies Eaten/Drank Most Often, 2011-2017 (percent of U.S. adults that eat/drink yogurt & smoothies)
      • Usage by Product Type
        • Table Types of Yogurt & Smoothies Eaten/Drank Most Often, 2007-2017 (percent of U.S. adults that eat/drink yogurt & smoothies)
      • Usage by Kind of Product
        • Table Kinds of Yogurt & Smoothies Eaten/Drank Most Often, 2007-2017 (percent of U.S. adults that eat/drink yogurt & smoothies)
    • Consumption Trends
      • Most Yogurt Consumers Eat/Drink 4 to 11 Servings a Month
        • Table Servings of Yogurt Eaten/Drank in Last 30 Days, 2007-2017 (percent of U.S. adults that eat/drink yogurt)
    • Brand Usage Trends
      • Dannon Maintains, Chobani Gains, Yoplait Declines
        • Table Brands of Yogurt Eaten/Drank Most Often by Adults in the Last 30 Days, 2007-2017 (percent of adults that eats/drinks yogurt)

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