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Hispanic Foods and Beverages in the U.S., 6th Edition

Hispanic Foods And Beverages In The U.S., 6th Edition



Packaged Facts new report Hispanic Foods and Beverages in the U.S., 6th Edition, covers the efforts marketers are making as well as what currently appeals to consumers. The report projects that sales of Hispanic foods and beverage in the U.S. will increase in size from close to $17.5 billion in 2015 to over $21 billion in 2020, a compound annual growth rate (CAGR) of 3.8%. Supporting this solid growth will be the ongoing increase of the Hispanic American population, both in numbers and as a share of the total population; the growing sophistication of the mainstream population in terms of their acceptance of and desire for new dining experiences; and the creative efforts of the marketers to fulfill consumer desire.

Scope and Methodology

Hispanic Foods and Beverages in the U.S., 6th Edition covers consumer likes and dislikes about these products and how marketers are moving to meet their concerns. Categories addressed in the report include tortillas, tortilla chips, salsa, taco kits, sauces and spices, non-alcoholic beverages, Hispanic coffees and alcoholic beverages, among others.

Market estimates within this report were based on both public and syndicated data sources. Packaged Facts has analyzed available sales and trend data, together with information pertaining to those products that move through unmonitored outlets, to estimate the total size of the market for the products in the categories under consideration.

Sales and market size data sources include:
  • IRI sales tracking through U.S. supermarkets and grocery stores, drugstores, and mass merchandisers (including Target, Kmart, and Wal-Mart) with annual sales of $2 million or more.
  • In addition, the report draws on data from the Spring 2016 Simmons NCS Adult Study 12-Month.
  • Packaged Facts National Consumer Survey, conducted in July-August 2016 with a sample size of 2,000 U.S. adults age 18+.
Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports. Company websites, Facebook, and Twitter pages served as sources for new advertising and marketing images and messaging.

Information on new product introductions was derived from examination of the retail milieu and from relevant trade, business, and government sources, including company literature and annual reports.


  • Executive Summary
    • Scope of This Report
      • Products Outside Scope
      • A Note about Nomenclature
    • Methodology
    • The Market for Hispanic Foods and Beverages
    • Market Trends
      • Table Distribution of the Projected Population by Hispanic Origin and Race for the United States, Number in Thousands and Percent: 2015 to 2060
      • Table Total U.S. Retail Sales of Hispanic Foods and Beverages, 2011-2015 (in millions)
      • Table Projected U.S. Retail Sales of Hispanic Foods and Beverages, 2016-2020 (in millions)
    • The Competitive Environment
    • Retailer Environment
    • Foodservice Environment
      • Table Menu Penetration by Major Hispanic Food Types, 2005 vs. 2016
    • New Products and Trends
    • The Consumer
      • Table Hispanic Food Consumption at Home and Away From Home
  • Market Trends
    • Key Points
    • Growth and Change in Population as a Market Factor
      • Hispanic Influence on U.S. Food and Beverage Market Continues to Grow
        • Table Distribution of the Projected Population by Hispanic Origin and Race for the United States, Number in Thousands and Percent: 2015 to 2060
      • Dynamics of the Hispanic Population
      • Consumers of Hispanic Foods and Beverages Are Wide and Varied
      • Mexico Accounts for Two-Thirds of U.S. Hispanics
        • Table Hispanic Population by Country of Origin, 2014 (in thousands)
      • U.S.-Born Latinos Spark Hispanic Population Growth
      • Changing Language Skills
      • Differences in Acculturation Have Many Implications
        • Table Attitudes of U.S-Born and Foreign-Born Hispanics Toward Maintaining Hispanic Culture: By Acculturation Segment, 2015
      • Hispanic Consumers Make Major Shifts in Spending Priorities
        • Table Share of Total Annual Consumer Expenditures by Hispanic Households: By Expenditure Category, 2012 vs. 2015
      • Hispanic Food Insecurity
    • What Are Hispanic Foods and Beverages?
      • Common Hispanic Foods and Beverages
        • Table Selected Hispanic Foods and Beverages
    • Driving the Market
      • `Free From' Foods Expanding
      • 100% Natural
      • Ancient Grains
    • Market Size and Growth
      • Hispanic Food and Beverage Sales Top $17 billion in 2015
        • Table Total U.S. Retail Sales of Hispanic Foods and Beverages, 2011-2015 (in millions)
      • Most Categories Exhibit Solid Growth
        • Table IRI-Tracked Hispanic Foods, 2015-2015 (in millions)
      • Hispanic Cheeses
        • Table Retail Sales of Hispanic Cheeses, 2011-2015 (in millions)
      • Hispanic Beverages
    • Future Market Growth
      • Market Forecast
        • Table Projected U.S. Retail Sales of Hispanic Foods and Beverages, 2016-2020 (in millions)
      • Beverage Categories Gain Share
        • Table Change in Category Shares, 2016-2020
      • Several Trends Will Influence Hispanic Food and Beverage Development
      • Potential Impact of Cuba
    • The Multicultural Marketing Message
  • The Competitive Environment
    • Key Points
    • A Wide Variety of Marketers
      • Table Participation by Food Product Category for Major Marketers/Brands, 2016
    • Leading U.S.-Based Marketers
      • B&G Foods
      • Cacique
      • Campbell Soup
      • ConAgra
      • General Mills
      • Goya
      • Hain Celestial
      • Hormel
      • J.M. Smucker/Rowland Coffee Roasters
      • Juanita's Foods
      • Kraft Heinz
      • La Preferida
      • La Tortilla Factory
      • Marquez Brothers
      • Olé Mexican Foods
      • PepsiCo/Frito-Lay
      • Truco Enterprises
    • Major Hispanic Marketers
      • Concha y Toro
      • Gruma
      • Grupo Bimbo/Bimbo Bakeries
      • Grupo Lala
      • Grupo Modelo
      • Jose Cuervo
      • Patrón
      • Sauza
    • Marketer Shares
      • PepsiCo/Frito-Lay and Gruma/Mission Are Market Leaders
      • Grupo Modelo Dominates Hispanic Beer Category
      • Cuervo Leads Highly Divided Hispanic Spirits Market
      • Concha y Toro Leads Diverse Latin American Wine Market
      • Rowland Major Hispanic Coffee Company
      • Non-Alcoholic Beverages Offered by Wide Variety of Marketers
  • Retailer and Foodservice Trends
    • Key Points
    • The Retail Sector
      • Significant Hispanic Food and Beverage Presence in Mainstream Groceries
      • Hispanic Groceries Still Key for Community
        • Table Selected Hispanic Groceries Mission/Vision Statements
      • Authentic Products Flourish in Online Markets
      • Amigofoods (www.amigofoods.com)
      • igourmet.com (www.igourmet.com)
      • MexGrocer.com (www.mexgrocer.com)
      • My Mexican Pantry (www.mymexicanpantry.com)
    • The Foodservice Sector
      • Not Just Mexican
      • Presence in All Types of Foodservice
        • Table Menu Penetration by Major Hispanic Food Types, 2005 vs. 2016
        • Table Menu Penetration by Major Hispanic Food Types by Day Part, 2016
      • Emerging Foodservice Trends That Favor Hispanic Cuisines
      • Salsa on Half of Casual Dining Menus
      • Chili on Almost 40% of All Menus
      • Tortillas on a Third of All U.S. Foodservice Menus
      • Tortilla Chips on a Fifth of Foodservice Menus
      • Burritos on One of Every Six Menus
      • Fewer than One in Ten Restaurants Serve Refried Beans
      • Colombian Coffee Favorite Among Hispanic Options
      • Tequila in Over 40% of Restaurants
      • Phenomenal Rise for Malbec
      • Hispanic Beers Among Top Imported Beers
      • Hispanic Restaurant Chains
  • Product Development and Trends
    • Key Points
    • Tapping the Mainstream Trends
    • Tortillas
      • Table Selected New Tortilla Products
    • Tortilla Chips
      • Table Selected Tortilla Chip Products
      • Salsas, Sauces, Marinades
        • Table Selected New Salsas, Sauces, Marinades
    • Meals and Meal Kits
      • Table Selected Hispanic Meals and Meal Kits
    • Grains, Rice, and Beans
      • Table Selected Hispanic Grains, Rice, and Beans
    • Seasonings and Peppers
      • Table Selected Seasonings and Peppers
    • Dairy
      • Table Selected Hispanic Dairy Products
    • Desserts and Snacks
      • Table Selected Desserts and Snacks
    • Beverages
      • Table Selected Hispanic Beverages
    • Foodservice
      • Table Selected Hispanic Foodservice Offerings
  • The Consumer
    • Key Points
      • The March of Multiculturalism
      • Spicy Difference Attracts Consumers
      • Salsa the Hispanic Food Most Frequently Consumed at Home
        • Table How Often Do You Eat Any of the Following at Home?
      • Salsa Also Most Frequently Consumed Away From Home
        • Table How Often Do You Eat Any of the Following Away From Home?
        • Table Hispanic Food Consumption at Home and Away From Home
      • Hispanic Consumers Still Best Market
        • Table Hispanic Consumers' Food Choices: Traditional Hispanic vs. Traditional American
        • Table Overview of Hispanic Preferences in Marketer Communications
      • Key Hispanic Ingredients
        • Table General Usage Rates for Mexican Food Ingredients: Hispanic vs. Non-Hispanic Populations (percent and index)
        • Table Usage Rates (in Last 30 Days) for Selected Canned/Ready Made Chili Brands: Hispanic vs. Non-Hispanic Populations (percent and index)
        • Table General Usage Rates for Canned/Ready Made Chili With Beans vs. Without Beans: Hispanic vs. Non-Hispanic Populations (percent and index)
        • Table General Usage Rates for Salsa: Hispanic vs. Non-Hispanic Households
        • Table General Usage Rates for Selected Mexican Food Ingredients: Hispanic vs. Non-Hispanic Populations (percent and index)
        • Table General Usage Rates for Selected Mexican Food and Ingredient Types: Hispanic vs. Non-Hispanic Households (percent and index)
      • Hispanic Consumers Prefer Authentic Brands
        • Table Usage Rates (in Last 30 Days) for Selected Mexican Food Brands: Hispanic vs. Non-Hispanic Households (percent and index)
        • Table Usage Rates (in Last 30 Days) for Selected Coffee Brands: Hispanic vs. Non-Hispanic Households (index)
        • Table Usage Rates (in Last 30 Days) for Selected Brands: Hispanic vs. Non-Hispanic Households (index)
        • Table Usage Rates (in Last 30 Days) for Chili Sauce Brands: Hispanic vs. Non-Hispanic Households (percent and index)
        • Table Usage Rates (in Last 30 Days) for Canned or Ready-Made Chili Brands: Hispanic and Non-Hispanic Households (percent and index)
        • Table Usage Rates (in Last 30 Days) for Flavored Gelatin Dessert Brands: Hispanic vs. Non-Hispanic Households (percent and index)
      • Restaurant Preferences Are Mixed
        • Table Use of Hispanic/Hispanic Style Chain Restaurants: Hispanic vs. Non-Hispanic Households (percent and index)

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