Wine & Spirits Snapshot Report 2014 (including Affluent's Wine Brand Preferences)
"Just the Facts, Ma'am" Report on the Affluent Consumer Market for Wine & Spirits Released
Unity Marketing has just released a short, but sweet report with key facts and figures on the affluent market for wine and spirits. Entitled the Wine & Spirits Snapshot Report 2014, this succinct report presents the busy marketer with "just the facts, ma'am" in order to help them assess opportunities and shifts in what products affluent consumers are buying, how much they are spending and the trends in where they are making their purchases. It includes details, facts and figures taken from Unity Marketing's Affluent Consumer Tracking Study which is a quarterly survey among 1,000-1,200 affluent consumers (incomes $100,000 and above) conducted throughout 2008, 2009, 2010, 2011, 2012 and 2013. Contained in this new concise snapshot report are these essential facts and figures that can give direction to marketers' business and strategic plans.
· What types of wine & spirits are of most of interest to affluent consumers and how these items are trending year-over-year both in terms of purchase incidence and spending.
· Which demographic segments of affluent consumers are increasing their spending, and which are still cutting back on luxury wine & spirits purchases.
· Where affluents shop for wine and spirits so marketers can identify their best channel partners and retailers can understand the competitive landscape
· Plus, which wine brands are most popular with wine- drinking affluents."This report is written specifically for marketers that want the most up-to-date and salient facts to help them understand the trends in the current market and ways they can address their challenges. Unlike Unity Marketing's in-depth market research reports, this snapshot report gives the marketer the most important consumer data that will bring dimension to business planning. It doesn't overwhelm the busy executive with a lot of excess baggage they don't need, but presents them with the facts and figures they need to make decisions," explains Pam Danziger.
Please Note: Due to the brevity and/or nature of the content posted, there is no table of contents available for this report.
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