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Advertising in a Multiscreen World –Trends & Opportunities

Advertising in a Multiscreen World –Trends & Opportunities

Consumers interact with a range of devices and touch points, to receive traffic updates, news, weather, navigation, work, entertainment and communication. As a result, it has become imperative for marketers to design “always on” marketing strategies that work seamlessly across the various touch points consumers interact with.This report answers the following key questions:

Why Multi Screen Marketing is critical for brands?

What Multi Screen Marketing strategies work best to create brand awareness, drive sales and launch new products?

How is the overall proposition of Multi Screen Marketing platforms shaping up and what it means for marketers?This report provides detailed analysis of social media marketing opportunities, trends and innovation. Innovator360 capitalizes on its robust methodology, local market expertise, and proprietary frameworks to derive unique insights into marketing dynamics.

Second Screen Experiences: This report provides insights into marketers focusing on driving online conversations across different devices on social media during live sports broadcasts and popular TV shows.

Contextual Marketing: This report details strategies that involve employing contextual marketing tactics to promote brands on multiple screens. Augmented & Virtual Reality: This report covers the increasing use of disruptive technology such as augmented reality to deliver engaging experiences.

1. About this Brief
2. Key Highlights
3. Analysis of Targeting Strategies
4. Disclaimer00

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