USA DSP (Demand-Side Platform) Market Size, Status and Forecast 2019-2025

USA DSP (Demand-Side Platform) Market Size, Status and Forecast 2019-2025

Demand side platforms (DSPs) are advertiser campaign management products that provide advertisers features for buying ad placements online in real time. Buying ad placements in real time through DSPs gives advertisers the ability to target their desired audiences as they are actually browsing websites. DSPs are typically managed by in-house marketing teams, advertising agencies, or agency trading desks that specialize in real-time advertising. By providing clarity into impressions and conversions, DSPs help advertisers spend their digital advertising budgets more effectively. DSPs are nearly always packaged into advertiser campaign management products that can manage ads across display, mobile, social, search, and video advertising channels. To purchase ads in real time, DSPs integrate with ad exchanges, which serve as a marketplace for ad inventory. Supply side platforms (or SSP) parallel DSPs. Publishers use SSPs to sell their advertising inventory in ad exchanges. Some DSPs can also integrate directly with SSPs to foster direct buys.
In 2018, the USA DSP (Demand-Side Platform) market size was 2543.54 million US$ and it is expected to reach 25686.71 million US$ by the end of 2025, with a CAGR of 39% during 2019-2025.

This report focuses on the USA DSP (Demand-Side Platform) status, future forecast, growth opportunity, key market and key players. The study objectives are to present the DSP (Demand-Side Platform) development in USA.
The key players covered in this study
Double Click (Google)
Facebook Ads Manager
Amazon DSP
Trade Desk
Mediamath
Adobe
Oath Inc
Centro Inc
Appnexus
Amobee
Dataxu
LiveRamp
Market segment by Type, the product can be split into
RTB
PPB
Market segment by Application, split into
Retail
Automotive
Financial
Telecom
Others


1 Report Overview
1.1 Study Scope
1.2 Key Market Segments
1.3 Players Covered
1.4 Market Analysis by Type
1.4.1 USA DSP (Demand-Side Platform) Market Size Growth Rate by Type (2014-2025)
1.4.2 RTB
1.4.3 PPB
1.5 Market by Application
1.5.1 USA DSP (Demand-Side Platform) Market Share by Application (2019-2025)
1.5.2 Retail
1.5.3 Automotive
1.5.4 Financial
1.5.5 Telecom
1.5.6 Others
1.6 Study Objectives
1.7 Years Considered
2 USA Growth Trends
2.1 USA DSP (Demand-Side Platform) Market Size
2.2 Industry Trends
2.2.1 Market Top Trends
2.2.2 Market Drivers
2.2.3 Market Opportunities
3 Market Share by Key Players
3.1 DSP (Demand-Side Platform) Market Size by Manufacturers
3.1.1 USA DSP (Demand-Side Platform) Revenue by Manufacturers (2017-2019)
3.1.2 USA DSP (Demand-Side Platform) Revenue Market Share by Manufacturers (2017-2019)
3.1.3 USA DSP (Demand-Side Platform) Market Concentration Ratio (CR5 and HHI)
3.2 DSP (Demand-Side Platform) Key Players Head office and Founded Time
3.3 Mergers & Acquisitions, Expansion Plans
4 Breakdown Data by Type
4.1 USA DSP (Demand-Side Platform) Market Size by Type (2014-2019)
4.2 RTB Growth Rate
4.3 PPB Growth Rate
5 Breakdown Data by Application
5.1 USA DSP (Demand-Side Platform) Market Size by Application (2014-2019)
5.2 DSP (Demand-Side Platform) in Retail Growth Rate
5.3 DSP (Demand-Side Platform) in Automotive Growth Rate
5.4 DSP (Demand-Side Platform) in Financial Growth Rate
5.5 DSP (Demand-Side Platform) in Telecom Growth Rate
5.6 DSP (Demand-Side Platform) in Others Growth Rate
6 Key Players Profiles
6.1 Double Click (Google)
6.1.1 Double Click (Google) Company Details
6.1.2 Company Description and Business Overview
6.1.3 DSP (Demand-Side Platform) Introduction
6.1.4 Double Click Revenue in DSP (Demand-Side Platform) Business (2017-2019)
6.1.5 Double Click (Google) Recent Development
6.2 Facebook Ads Manager
6.2.1 Facebook Ads Manager Company Details
6.2.2 Company Description and Business Overview
6.2.3 DSP (Demand-Side Platform) Introduction
6.2.4 Facebook Ads Manager Revenue in DSP (Demand-Side Platform) Business (2017-2019)
6.2.5 Facebook Ads Manager Recent Development
6.3 Amazon (AAP)
6.3.1 Amazon (AAP) Company Details
6.3.2 Company Description and Business Overview
6.3.3 DSP (Demand-Side Platform) Introduction
6.3.4 Amazon (AAP) Revenue in DSP (Demand-Side Platform) Business (2017-2019)
6.3.5 Amazon (AAP) Recent Development
6.4 Trade Desk
6.4.1 Trade Desk Company Details
6.4.2 Company Description and Business Overview
6.4.3 DSP (Demand-Side Platform) Introduction
6.4.4 Trade Desk Revenue in DSP (Demand-Side Platform) Business (2017-2019)
6.4.5 Trade Desk Recent Development
6.5 Mediamath
6.5.1 Mediamath Company Details
6.5.2 Company Description and Business Overview
6.5.3 DSP (Demand-Side Platform) Introduction
6.5.4 Mediamath Revenue in DSP (Demand-Side Platform) Business (2017-2019)
6.5.5 Mediamath Recent Development
6.6 Adobe
6.6.1 Adobe Company Details
6.6.2 Company Description and Business Overview
6.6.3 DSP (Demand-Side Platform) Introduction
6.6.4 Adobe Revenue in DSP (Demand-Side Platform) Business (2017-2019)
6.6.5 Adobe Recent Development
6.7 Oath Inc
6.7.1 Oath Inc Company Details
6.7.2 Company Description and Business Overview
6.7.3 DSP (Demand-Side Platform) Introduction
6.7.4 Oath Inc Revenue in DSP (Demand-Side Platform) Business (2017-2019)
6.7.5 Oath Inc Recent Development
6.8 Centro Inc
6.8.1 Centro Inc Company Details
6.8.2 Company Description and Business Overview
6.8.3 DSP (Demand-Side Platform) Introduction
6.8.4 Centro Inc Revenue in DSP (Demand-Side Platform) Business (2017-2019)
6.8.5 Centro Inc Recent Development
6.9 Appnexus
6.9.1 Appnexus Company Details
6.9.2 Company Description and Business Overview
6.9.3 DSP (Demand-Side Platform) Introduction
6.9.4 Appnexus Revenue in DSP (Demand-Side Platform) Business (2017-2019)
6.9.5 Appnexus Recent Development
6.10 Amobee
6.10.1 Amobee Company Details
6.10.2 Company Description and Business Overview
6.10.3 DSP (Demand-Side Platform) Introduction
6.10.4 Amobee Revenue in DSP (Demand-Side Platform) Business (2017-2019)
6.10.5 Amobee Recent Development
6.11 Dataxu
6.11.1 Dataxu Company Details
6.11.2 Company Description and Business Overview
6.11.3 DSP (Demand-Side Platform) Introduction
6.11.4 Dataxu Revenue in DSP (Demand-Side Platform) Business (2017-2019)
6.11.5 Dataxu Recent Development
6.12 LiveRamp
6.12.1 LiveRamp Company Details
6.12.2 Company Description and Business Overview
6.12.3 DSP (Demand-Side Platform) Introduction
6.12.4 LiveRamp Revenue in DSP (Demand-Side Platform) Business (2017-2019)
6.12.5 LiveRamp Recent Development
7 Market Forecast 2019-
7.1 Market Size Forecast by Product (2019-2025)
7.2 Market Size Forecast by Application (2019-2025)
8 Analyst's Viewpoints/Conclusions
9 Appendix
9.1 Research Methodology
9.1.1 Methodology/Research Approach
9.1.2 Data Source
9.2 Disclaimer
9.3 Author Details
List of Tables and Figures
Table DSP (Demand-Side Platform) Key Market Segments
Table Key Players DSP (Demand-Side Platform) Covered in This Report
Table USA DSP (Demand-Side Platform) Market Size Growth Rate by Type (2014-2025) (Million US$)
Figure USA DSP (Demand-Side Platform) Market Size Market Share by Type in
Figure RTB (Real Time Bidding) Features
Table USA DSP (Demand-Side Platform) Market Size Growth by Application (2014-2025) (Million US$)
Figure USA DSP (Demand-Side Platform) Market Size Market Share by Application in
Figure Retail Case Studies
Figure Automotive Case Studies
Figure Financial Case Studies
Figure Telecom Case Studies
Figure Others Case Studies
Figure DSP (Demand-Side Platform) Report Years Considered
Figure USA DSP (Demand-Side Platform) Market Size and Growth Rate 2014-2025 (Million US$)
Table Market Top Trends
Table Market Drivers
Table Market Opportunities
Table USA DSP (Demand-Side Platform) Revenue by Manufacturers (2017-2019) (Million US$)
Table USA DSP (Demand-Side Platform) Market Share by Manufacturers (2017-2019)
Figure USA DSP (Demand-Side Platform) Market Share by Manufacturers in
Table USA DSP (Demand-Side Platform) Manufacturers Market Concentration Ratio (CR5 and HHI)
Table Key Players Head office and Founded Time
Table Mergers & Acquisitions, Expansion Plans
Table USA DSP (Demand-Side Platform) Market Size by Type (2014-2019) (Million US$)
Table USA DSP (Demand-Side Platform) Market Size Share by Type (2014-2019)
Figure USA DSP (Demand-Side Platform) Market Size Market Share by Type (2014-2019)
Figure USA RTB Market Size Growth Rate (2014-2019) (Million US$)
Figure USA PPB Market Size Growth Rate (2014-2019) (Million US$)
Table USA DSP (Demand-Side Platform) Market Size by Application (2014-2019) (Million US$)
Table USA DSP (Demand-Side Platform) Market Size Share by Application (2014-2019)
Figure USA DSP (Demand-Side Platform) Market Size Market Share by Application (2014-2019)
Figure USA DSP (Demand-Side Platform) Revenue Market Share by Application in
Figure USA DSP (Demand-Side Platform) in Retail Market Size Growth Rate (2014-2019) (Million US$)
Figure USA DSP (Demand-Side Platform) in Automotive Market Size Growth Rate (2014-2019) (Million US$)
Figure USA DSP (Demand-Side Platform) in Financial Market Size Growth Rate (2014-2019) (Million US$)
Figure USA DSP (Demand-Side Platform) in Telecom Market Size Growth Rate (2014-2019) (Million US$)
Figure USA DSP (Demand-Side Platform) in Others Market Size Growth Rate (2014-2019) (Million US$)
Table Double Click (Google) Company Details
Table Double Click (Google) Revenue in DSP (Demand-Side Platform) Business (2017-2019) (Million US$)
Figure Double Click (Google) Revenue Growth Rate in DSP (Demand-Side Platform) Business (2017-2019)
Table Double Click (Google) Recent Development
Table Facebook Ads Manager Company Details
Table Facebook Ads Manager Revenue in DSP (Demand-Side Platform) Business (2017-2019) (Million US$)
Figure Facebook Ads Manager Revenue Growth Rate in DSP (Demand-Side Platform) Business (2017-2019)
Table Facebook Ads Manager Recent Development
Table Amazon (AAP) Company Details

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