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Seed Colorant Market - Global Industry Growth, Trends and Forecasts (2017 - 2022)

Seed Colorant Market - Global Industry Growth, Trends and Forecasts (2017 - 2022)

Market Insights

Seeds treated with color play a crucial role in agriculture. The seed coating is done either for seed enhancement or seed protection. The coating of seeds with nutrients and crop protection products allow an optimal supply of nutrients, in addition to protection of seeds during their growth phase. It is essential to demarcate the treated seeds, to avoid food adulteration. The agricultural industry has set requirements for ensuring the purity and quality of colorants used. All the colorants have to be registered as per the country-specific regulations. The global seed colorants market was valued at USD 206.20 million in 2016 and is projected to reach USD 484.01 million by 2022, at a CAGR of 15.44% over the forecast period.

Market Dynamics

With increasing significance of seed colorants in agriculture, the market has a high potential for growth over the forecast period. Immense growth of the market is fuelled by factors, such as rise in the cost of high-quality seeds with excellent traits, increasing adoption and acreage of hybrid seeds, and supportive regulatory structures. While the seed colorant market has a high growth potential, low adoption rates of farmers, and high costs associated with seed coloring are inhibiting the growth of the market. Rapid advancements in seed coating technologies and increasing opportunities in the use of seed colorants in grains and cereals are anticipated to create further opportunities for the growth of the seed colorants market.

Market Segmentation

The report is segmented based on time of application into – pre-harvest and pre & post-harvest applications. The seed colorant products of seed companies have to comply with FIFRA and meet 40 CFR 180.910 and 40 CFR 180.920 inert ingredient requirements for pre-harvest and post-harvest seeds. Based on crop type, the seed colorants market is segmented into grains and cereals, oilseeds, fruits and vegetables, and turf and ornamentals. Colorants are widely used on seeds of certain crops, such as high-value horticultural seeds.

The EPA approved dyes for seed coating are as follows -

Common Name


Color Index Name

Rhodamine B

Red with Purple Tint

Basic Violet #10 or D&C Red # 19



Acid Yellow #23

D&C Violet #2 (4)


Solvent Violet #13

Metthylene Blue (cotton only 6)


Basic Blue #9







In North America, corn and cotton grown extensively in the United States use high amounts of seed colorants. The usage of seed colorants is high in Europe as well, coupled with high rates of application. Due to high volumes and costs, the usage of seed colorants is comparatively low on turf seeds. By geography, North America and Europe occupy a majority share of the global seed colorants market. Emerging economies, such as Brazil, China, and India are poised to witness rapid growth, owing to the demand for increased agricultural production.

Some of the commercially available seed colorants are -

Company Name

Seed treatment colorants


Heliogen Cyan S 7320

Chromatech Incorporated

P61001 Chromatint® Yellow 3451 Dispersion


Cromophtal Jet Cyan GLX





Major companies in the sector include:

Centor Group

Chromatech Incorporated



Keystone Aniline Corporation

Clariant International Ltd.

Recent Industry Insights

Understanding the surge in the demand for seed colorants, BASF acquired Becker Underwood, the global leader in seed enhancement and inoculants technology in 2012, for USD 1.02 billion. With this acquisition, BASF is now a leading global provider of technologies for seed treatment colorants and polymers. Since seed coloration is an important element in brand differentiation, legal compliance, and controlling product consistency and sowing accuracy, Clariant recently announced the availability of Agrocer™ seed colorants in North America, manufactured as pigment powders and pigment preparations. These colorants comply with US Environmental Protection Agency (EPA) inert ingredients regulations and are now available worldwide.

Key Deliverables in the Study

Market analysis for the global seed colorants market, with region-specific assessments and competition analysis

Market overview and identification and analysis of the macro and micro factors that affect the global seed colorants market and are also instrumental in changing the market scenario, on both, global and regional scales

Extensively researched competitive landscape section, with profiles of major companies and their market share, along with an analysis of their current strategic interests, financial information, and strategies adopted by them to sustain and grow in the studied market

The report holds importance for the following stakeholders-

Producers and manufacturers

Agricultural input companies

Enterprises operating in the industry

Traders and stakeholders operating in the sector

Investors/research institutions interested in the market

Customization Options:

Supply chain analysis

Regulatory framework

Trade analysis

Trend analysis

1. Introduction
1.1 Key Deliverables of the study
1.2 Study Assumptions
1.3 Market Definition
2. Research Approach & Methodology
2.1 Introduction
2.2 Research Designs
2.3 Study Timelines
2.4 Study Phases
2.4.1 Secondary Research
2.4.2 Discussion Guide
2.4.3 Market Engineering and Econometric Modelling
2.4.4 Expert Validation
4. Market Overview
4.1 Drivers
4.1.1 High Adoption of Hybrid and GM Seeds
4.1.2 Growing Demand for Seed Treatment
4.1.3 Supportive Regulatory Structure
4.1.4 Brand Differentiation
4.2 Restraints
4.2.1 High Costs of Colored Seeds
4.3 Opportunities
4.3.1 Advancements in Seed Coating Technologies
4.3.2 Increasing Opportunities in the Grains and Cereals Seeds Market
4.5 Porter’s Five Forces Analysis
4.5.1 Bargaining Power of Buyers
4.5.1 Bargaining Power of Suppliers
4.5.1 Threat of New Entrants
4.5.1 Threat of Substitute product and services
4.5.1 Degree of Competition
5. Market Segmentation
5.1 By Time of Application
5.1.1 Pre-harvest
5.1.2 Pre and Post-Harvest
5.2 By Formulation
5.2.1 Powder
5.2.2 Liquid
5.3 By Crop Type
5.3.1 Grains and Cereals
5.3.1 Oil Seeds
5.3.1 Fruits and Vegetables
5.3.1 Turf and Ornamentals
5.4 By Geography
5.4.1 North America United States Canada Mexico Others
5.4.2 Europe Spain United Kingdom France Germany Russia Italy Others
5.4.3 Asia-Pacific China Japan India Australia Others
5.4.4 South America Brazil Argentina Others
5.4.5 Africa South Africa Others
6. Market Segmentation
6.1 Market Share Analysis
6.1 Major Strategies Adopted by Leading Players
6.1 Most Active Companies
7. Company Profiles
7.1 Sensient
7.2 Chromatech Incorporated
7.3 Globachem
7.4 BASF
7.5 Bayer
7.6 Centor
7.7 Incotec
7.8 Clariant
7.9 Germains Seeds Technology
7.10 Greenville Colorants
7.11 Heubach
7.12 Mahendra Overseas
7.13 Aakash Chemicals
7.14 Matchless Dyes
7.15 Sampatti Industries

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