North America Printed Signage Market - Segmented by Product (Billboards, Backlit Displays, Pop Displays), Type, End User, and Country - Growth, Trends, and Forecast (2018 - 2023)
In 2017, the North American printed signage market was valued at about USD 11.22 billion and is expected to reach a value of USD 10.80 billion by 2023, registering a CAGR of -0.68% over the forecast period (2018 - 2023).
Printed signage is the most widely used form of signage solution, across the globe. It is majorly employed for marketing and advertisement to attract consumers and expand knowledge regarding the availability of product and features through billboards and backlit displays, among others.
Printed signage was the only available form of information signs and banners for a long period, until the advent of LEDs and digital displays & signs. Since many industries have invested into advertising and information signs, they tend to prefer printed signage solutions. Easy availability and cost-effectiveness of printed signage have been important factors favoring the growth of this market. The market for printed signage is highly fragmented in the North American region, with local players and small companies accounting for much of the market share. Small businesses looking to deploy signage tend to approach local manufacturers for smaller volumes. This is impacting the growth of the market.
Cost-effectiveness of Printed Signage
Cost-effectiveness is the primary factor that drives the growth of the market as it offers low-cost and efficient signage solutions to many industries. The lower investment required for deploying these types of signs and longer lifespan are the major factors helping the printed signage market survive, with intense competition from the emerging digital signage. The prime reason behind most of the businesses and companies that opted printed signage solutions is the ease of deployment without the need for additional maintenance costs.
Billboards Occupied the Largest Market Share of the Printed Signage Market
Billboards are large advertising structures used for branding and advertising events and products. Billboards are one of the most visible and predominant outdoor signage forms. The design of the billboard is majorly dependent on factors, such as the location of the sign, advertising budget, and the type of product that is supposed to be promoted. The North American market is currently offering various sizes of billboards that include single sheet posters, 8 sheets (junior posters), 30 sheets, bulletins, wallscapes, etc.
Retail Segment Holds the Largest Share in the North America Printed Signage Market
The retail sector requires a high amount of temporary printed signage, owing to rising significant demand for grocery and apparels, which is expected to drive the market growth in North America over the forecast period. Printed signage can be used for indoors and outdoors for displaying various information associated with sales, product, shop, and price. In North America, the retail industry players prefer a combination or mix of digital and printed signage as a strategy for maximizing their profits, which is likely to boost the market in the region over the next six years.
Key Developments in the Market
- Oct 2017 - Avery Dennison made capital investment in Liquid Crystal Specialty Films Developer Gauzy. This is expected to strengthen the position of the company in Israel, and give access to the state-of-the-art technology of liquid crystal specialty films.
Major Players -Avery Dennison Corporation, Sabre Digital Creative, James Printing & Signs, Kelly Signs, Inc., Chandler, Inc., RGLA Solutions, Inc., Accel Group Inc., Aj Printing & Graphics, Inc., Southwest Printing Co., Vistaprint, And 3a Composites USA., among others.
Reasons to Purchase the Report
- Impact of economic growth and population growth on printed signage market
- Analyzing various perspectives of the market with the help of Porter’s five forces analysis
- Growth of various types of printed signage products, such as billboards and backlit displays, among others
- Country analysis of the market
- Identify the latest developments, market shares, and strategies employed by the major market players
- 3 months analyst support, along with the Market Estimate sheet (in Excel)
Customization of the Report
- This report can be customized to meet your requirements. Please connect with our analyst, who will ensure you get a report that suits your needs.
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