Nuts, Seeds and Trail Mix - US - June 2016
"The nuts, seeds, and trail mix category continues its steady growth trajectory as Americans adopt frequent snacking occasions, and seek convenient foods they can feel good about eating. Looking ahead, the category is expected to grow, despite facing competition from other snacking categories, including other salty snacks, and BFY (better-for-you) products like yogurt or nutritional bars. Shifting US demographics, including growth in Millennials and Hispanics, are also likely to positively impact future category growth."
- Amanda Topper, Senior Food Analyst
This report discusses the following key topics:
Category grows 28% from 2011-16
90% of US households purchase nuts, seeds or trail mix
Convenience, nutrition important purchase drivers