Menu Insights - China - September 2017
“Consumers want a focused menu from restaurants to show expertise and authenticity. As they are getting more explorative with different types of cuisines, there is opportunity for more specialised restaurants featuring niche regional and exotic cuisines. On the other hand, Chinese light meal is another area worth tapping into given increasing health awareness among consumers.”
– Summer, Research Analyst
This report looks at the following areas:
A meal that brings happiness
Why meat replacement is not going to be popular in China
How do Chinese restaurants embrace light meals?
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