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Attitudes towards Low- and Non-alcoholic Drink - UK - February 2017

Attitudes towards Low- and Non-alcoholic Drink - UK - February 2017

“Consumers have been cutting back on the amount of alcohol they drink for financial and health reasons and this presents a big opportunity for low-alcohol and non-alcoholic/alcohol-free beers, ciders and wines. Negative taste perceptions, low product visibility and limited promotional support are still holding the market back from realising its full potential.”

–    Richard Caines, Senior Food & Drink Analyst

This report will cover the following areas:

Increasing moderation of alcohol consumption presents opportunities for low-alcohol and alcohol-free drinks
Demonstrating improvements to taste and widening availability will help overcome the biggest barriers to consumer take-up
Highlighting low calorie content compared to standard-strength alcoholic drinks offers scope for increasing sales to over-55

TOC available on request

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