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Attitudes towards Advertising - Ireland - August 2016

Attitudes towards Advertising - Ireland - August 2016



“Brands should look to soften their approach in delivering ads, particularly online, and use less data-heavy forms of advertising. Such an approach would be well received by mobile users frustrated by slow page load times, the impact that this has on their devices’ battery life and the cost in terms of data usage. This would help to improve the user experience and potentially see fewer consumers using ad-blocking software to avoid advertising.”

– James Wilson, Research Analyst

This report answers the following key questions:

What are the most effective advertising channels?
How do Irish consumers interact with advertising?
What are Irish consumers’ attitudes towards advertising?


TOC available on request

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