Attitude towards Corporate Social Responsibility - China - January 2019

Attitudes towards Corporate Social Responsibility - China - January 2019

“Chinese consumers have high CSR awareness. They increasingly seek companies that are socially responsible and show interest in a wider range of responsible areas. Companies today have to grow beyond setting up charitable funds or separate projects. It is time to integrate CSR into corporate culture and set quantifiable goals to accomplish, as Besides, CSR can be utilized as a channel to interact and communicate with consumers and serve as stories behind products and companies.”

- Scarlett Zhao, Associate Analyst

This report will look at the following areas:

Brands act as facilitators to help consumers support CSR
Inform consumers in a straightforward way
CSR can be a key differentiator for start-ups to market themselves