TV advertising is a platform that enables advertisers to promote their products and create more awareness among consumers to influence the buying decision of customers. As TV is the largest viewed medium by people in the US, advertisers are more attracted to this medium of advertising. Advertising on TV can be done through free-to-air channels and multichannel system. Private sector companies are the major buyers in this market. However, the governments and NGOs also spend a significant amount on TV advertising.
Technavio's analysts forecast the TV ad spending market in the US to grow at a CAGR of 3.38% during 2014-2019.
Covered in this Report
This report covers the present scenario and the growth prospects of the TV ad spending market in the US for 2015-2019. To calculate the market size, the report takes into account the revenue generated from advertising through various technologies such as free-to-air and multichannel TV.
Technavio's report, TV Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Key Vendors AT&T Berkshire Hathaway Comcast General Motor Procter & Gamble
Other Prominent Vendors Berkshire Hathaway Fiat Pfizer Toyota Verizon
TV Advertisements with Digital Touch Points For a full, detailed list, view our report
High Cost of TV Advertising For a full, detailed list, view our report
Data and Audience-driven TV Advertising For a full, detailed list, view our report
Key Questions Answered in this Report What will the market size be in 2019 and what will the growth rate be What are the key market trends What is driving this market What are the challenges to market growth Who are the key vendors in this market space What are the market opportunities and threats faced by the key vendors What are the strengths and weaknesses of the key vendors
Technavio Announces the Publication of its Research Report TV AD Spending Market in the US 2015-2019
Technavio recognizes the following companies as the key players in the TV AD Spending Market in the US: AT&T, Berkshire Hathaway, Comcast, General Motor and Procter & Gamble
Other Prominent Vendors in the market are: Berkshire Hathaway, Fiat, Pfizer, Toyota and Verizon
Commenting on the report, an analyst from Technavios team said: Real-time bidding (RTB) is one of the major trends in the US advertising market. RTB includes buying and selling of online ad impressions in auctions that take place in real time and occur when a webpage loads. RTB spending is likely to triple during the forecast period, accounting for about 50% of the US digital ad spending.
According to the report, global brands are recognizing the importance of digital media in advertising and are using the platform to increase the effectiveness of their ads in terms of attracting more viewers. Marketers use this opportunity to enhance the reach and effectiveness of TV ads, which are also used to promote online sales. In addition, a TV ad mentioning a Facebook or Twitter page of the advertiser can engage viewers more and help turn them into customers.
Further, the report states that one of the major challenges broadcasters face is the shift in consumer preference toward online and digital media. Consumers spend more time on digital media due to the proliferation of smartphones and tablets. Thus, advertisers are increasing their spending on online advertising.