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TV Ad-Spending Market in the US 2015-2019

About TV Ad Spending

TV advertising is a platform that enables advertisers to promote their products and create more awareness among consumers to influence the buying decision of customers. As TV is the largest viewed medium by people in the US, advertisers are more attracted to this medium of advertising. Advertising on TV can be done through free-to-air channels and multichannel system. Private sector companies are the major buyers in this market. However, the governments and NGOs also spend a significant amount on TV advertising.

Technavio's analysts forecast the TV ad spending market in the US to grow at a CAGR of 3.38% during 2014-2019.

Covered in this Report

This report covers the present scenario and the growth prospects of the TV ad spending market in the US for 2015-2019. To calculate the market size, the report takes into account the revenue generated from advertising through various technologies such as free-to-air and multichannel TV.

Technavio's report, TV Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors
AT&T
Berkshire Hathaway
Comcast
General Motor
Procter & Gamble

Other Prominent Vendors
Berkshire Hathaway
Fiat
Pfizer
Toyota
Verizon

Market Driver

TV Advertisements with Digital Touch Points
For a full, detailed list, view our report

Market Challenge

High Cost of TV Advertising
For a full, detailed list, view our report

Market Trend

Data and Audience-driven TV Advertising
For a full, detailed list, view our report

Key Questions Answered in this Report
What will the market size be in 2019 and what will the growth rate be
What are the key market trends
What is driving this market
What are the challenges to market growth
Who are the key vendors in this market space
What are the market opportunities and threats faced by the key vendors
What are the strengths and weaknesses of the key vendors


Press Release

Technavio Announces the Publication of its Research Report TV AD Spending Market in the US 2015-2019

Technavio recognizes the following companies as the key players in the TV AD Spending Market in the US: AT&T, Berkshire Hathaway, Comcast, General Motor and Procter & Gamble

Other Prominent Vendors in the market are: Berkshire Hathaway, Fiat, Pfizer, Toyota and Verizon

Commenting on the report, an analyst from Technavios team said: Real-time bidding (RTB) is one of the major trends in the US advertising market. RTB includes buying and selling of online ad impressions in auctions that take place in real time and occur when a webpage loads. RTB spending is likely to triple during the forecast period, accounting for about 50% of the US digital ad spending.

According to the report, global brands are recognizing the importance of digital media in advertising and are using the platform to increase the effectiveness of their ads in terms of attracting more viewers. Marketers use this opportunity to enhance the reach and effectiveness of TV ads, which are also used to promote online sales. In addition, a TV ad mentioning a Facebook or Twitter page of the advertiser can engage viewers more and help turn them into customers.

Further, the report states that one of the major challenges broadcasters face is the shift in consumer preference toward online and digital media. Consumers spend more time on digital media due to the proliferation of smartphones and tablets. Thus, advertisers are increasing their spending on online advertising.

Companies Mentioned

AT&T, Berkshire Hathaway, Comcast, General Motor, Procter & Gamble, Berkshire Hathaway, Fiat, Pfizer, Toyota, Verizon

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Customer segments
    • Definitions
    • Base year
    • Vendor segmentation
    • Summation errors
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table US TV advertising segmentation
    • Market size and forecast
      • Table TV ad spending market in the US 2014-2019 ($ billions)
    • Five forces analysis
      • Table Five forces analysis
  • Market Segmentation by technology
    • US TV ad spending market by technology 2014-2019
      • Table US TV ad spending market by technology 2014 and 2019 ($ billions)
    • US multichannel TV ad spending market
      • Table US multichannel TV ad spending market 2014-2019 ($ billions)
    • US free-to-air TV ad spending market
      • Table US free-to-air TV ad spending market 2014-2019 ($ billions)
  • Key leading countries
    • Top 10 countries by market share in terms of ad expenditure
      • Table Top 10 countries by market share in terms of ad expenditure
  • Market drivers
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
  • Vendor landscape
    • Competitive scenario
    • Other prominent vendors
    • Leading agencies 2014
  • Key vendor analysis
    • P&G
      • Table Business segmentation by revenue 2013
      • Table Business segmentation by revenue 2012 and 2013 ($ millions)
      • Table Geographical segmentation by revenue 2013
    • General Motors
      • Table Business segmentation by revenue 2013
      • Table Business segmentation by revenue 2012 and 2013 ($ millions)
      • Table Geographical segmentation by revenue 2013
    • AT&T
      • Table Business segmentation by revenue 2013
      • Table Business segmentation by revenue 2012 and 2013 ($ millions)
    • Comcast
      • Table Business segmentation by revenue 2013
      • Table Business segmentation by revenue 2012 and 2013 ($ billions)
    • L'Oreal
      • Table Business segmentation by revenue 2013
      • Table Business segmentation by revenue 2012 and 2013 ($ billions)
      • Table Geographical segmentation by revenue 2013
  • Appendix
    • List of abbreviations
  • Explore Technavio

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