Smoothies Market by Product, Consumption Pattern, and Geography - Forecast and Analysis 2020-2024

Smoothies Market by Product, Consumption Pattern, and Geography - Forecast and Analysis 2020-2024

Global Smoothies Market: About this market

Technavio’s smoothies market analysis considers sales from fruit-based, dairy-based, and other smoothies. Our study also finds the sales of smoothies in APAC, Europe, MEA, North America, and South America. In 2019, the fruit-based segment had a significant market share, and this trend is expected to continue over the forecast period. Factors such as popularity among health-conscious consumers in developed countries will play a significant role in the fruit-based segment to maintain its market position. Also, our global smoothies market report looks at factors such as increased rising number of smoothie outlets, increasing awareness about health benefits of smoothies, and growing urbanization and changing consumer lifestyles. However, fluctuating prices of fruits and vegetables, increasing competition from substitutes, and regulatory challenges may hamper the growth of the smoothies industry over the forecast period.

Global Smoothies Market: Overview

Increasing awareness about health benefits of smoothies

Consumers are increasingly opting for healthy and functional F&B products that are rich in vitamins, proteins, and active digestive ingredients such as prebiotics and probiotics. This has increased the demand for smoothies as they are made primarily from fruits and vegetables and provide essential nutrients, vitamins, and trace elements. They also help detox and cleanse the body. Smoothies made of yogurt and milk are also gaining popularity due to their probiotic properties. Therefore, increasing consumer awareness about the health benefits of smoothie will lead to the expansion of the global smoothies market at a CAGR of over 9% during the forecast period.

Increasing demand for organic and gluten-free smoothies

Organic smoothies are made from fruits and vegetables that are not artificially ripened or sprayed with harmful pesticides and chemicals. The rising consumer concern about the origin and quality of fruits and vegetables used in the production of smoothies is increasing the demand for organic smoothies as they are rich in mineral and antioxidant. Further, the consumption of gluten-free foods is driven by the increase in the number of people with celiac disease. An increase in the occurrences of digestive health problems, weight management issues, and the demand for nutritious food will influence the smoothie market growth. The easy availability of gluten-free food products is another major reason behind their increased consumption. Vendors are innovating products, such as smoothie bowls, to increase customer outreach. This development is expected to have a positive impact on the overall market growth.

For the detailed list of factors that will drive the global smoothies market during the forecast period 2020-2024, click here.

Competitive Landscape

With the presence of several major players, the global smoothies market is fragmented. Technavio’s robust vendor analysis is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading smoothies manufacturers, that include Barfresh Food Group Inc., Happy Planet Foods Inc., International Dairy Queen Inc., J Sainsbury Plc, Jamba Juice Franchisor SPV LLC, PepsiCo Inc., Smoothie King Franchises Inc., The Hain Celestial Group Inc., The Coca-Cola Co., and Tropical Smoothie Cafe LLC.

Also, the smoothies market analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage on all forthcoming growth opportunities.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global soft drinks market
      • Table Segments of global soft drinks market
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
    • Value Chain Analysis
  • Market sizing
    • Market definition
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2019
      • Table Products offered by key vendors
      • Table Market size 2019
    • Market size and forecast 2019-2024
      • Table Global market: Size and forecast 2019-2024 ($ millions)
      • Table Global market: Year-over-year growth 2020-2024 (%)
  • Five forces analysis
    • Table Five forces analysis 2019
    • Table Five forces analysis 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market segmentation by product
    • Table Product - Market share 2019-2024 (%)
    • Comparison by product
      • Table Comparison by product
    • Fruit-based - Market size and forecast 2019-2024
      • Table Fruit-based - Market size and forecast 2019-2024 ($ millions)
      • Table Fruit-based - Year-over-year growth 2020-2024 (%)
    • Dairy-based - Market size and forecast 2019-2024
      • Table Dairy-based - Market size and forecast 2019-2024 ($ millions)
      • Table Dairy-based - Year-over-year growth 2020-2024 (%)
    • Other smoothies - Market size and forecast 2019-2024
      • Table Other smoothies - Market size and forecast 2019-2024 ($ millions)
      • Table Other smoothies - Year-over-year growth 2020-2024 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • North America - Market size and forecast 2019-2024
      • Table North America - Market size and forecast 2019-2024 ($ millions)
      • Table North America - Year-over-year growth 2020-2024 (%)
    • Europe - Market size and forecast 2019-2024
      • Table Europe - Market size and forecast 2019-2024 ($ millions)
      • Table Europe - Year-over-year growth 2020-2024 (%)
    • APAC - Market size and forecast 2019-2024
      • Table APAC - Market size and forecast 2019-2024 ($ millions)
      • Table APAC - Year-over-year growth 2020-2024 (%)
    • South America - Market size and forecast 2019-2024
      • Table South America - Market size and forecast 2019-2024 ($ millions)
      • Table South America - Year-over-year growth 2020-2024 (%)
    • MEA - Market size and forecast 2019-2024
      • Table MEA - Market size and forecast 2019-2024 ($ millions)
      • Table MEA - Year-over-year growth 2020-2024 (%)
    • Key leading countries
      • Table Key leading countries
    • Market opportunity
      • Table Market opportunity
  • Market segmentation by consumption pattern
    • Table Consumption pattern - Market share 2019-2024 (%)
    • Comparison by consumption pattern
      • Table Comparison by consumption pattern
    • Out-of-home consumption - Market size and forecast 2019- 2024
      • Table Out-of-home consumption - Market size and forecast 2019-2024 ($ millions)
      • Table Out-of-home consumption - Year-over-year growth 2020-2024 (%)
    • At-home consumption - Market size and forecast 2019-2024
      • Table At-home consumption - Market size and forecast 2019-2024 ($ millions)
      • Table At-home consumption - Year-over-year growth 2020-2024 (%)
    • Market opportunity by consumption pattern
      • Table Market opportunity by consumption pattern
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Product launches
    • Increasing product innovations
    • Increasing demand for organic and gluten-free smoothies
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Barfresh Food Group Inc.
      • Table Barfresh Food Group Inc. - Vendor overview
      • Table Barfresh Food Group Inc. - Product segments
      • Table Barfresh Food Group Inc. - Organizational developments
      • Table Barfresh Food Group Inc. - Key offerings
    • Happy Planet Foods Inc.
      • Table Happy Planet Foods Inc. - Vendor overview
      • Table Happy Planet Foods Inc. - Business segments
      • Table Happy Planet Foods Inc. - Organizational developments
      • Table Happy Planet Foods Inc. - Key offerings
    • International Dairy Queen Inc.
      • Table International Dairy Queen Inc. - Vendor overview
      • Table International Dairy Queen Inc. - Business segments
      • Table International Dairy Queen Inc. - Organizational developments
      • Table International Dairy Queen Inc. - Key offerings
    • J Sainsbury Plc
      • Table J Sainsbury Plc - Vendor overview
      • Table J Sainsbury Plc - Business segments
      • Table J Sainsbury Plc - Organizational developments
      • Table J Sainsbury Plc - Segment focus
      • Table J Sainsbury Plc - Key offerings
    • Jamba Juice Franchisor SPV LLC
      • Table Jamba Juice Franchisor SPV LLC - Vendor overview
      • Table Jamba Juice Franchisor SPV LLC - Business segments
      • Table Jamba Juice Franchisor SPV LLC - Organizational developments
      • Table Jamba Juice Franchisor SPV LLC - Segment focus
      • Table Jamba Juice Franchisor SPV LLC - Key offerings
    • PepsiCo Inc.
      • Table PepsiCo Inc. - Vendor overview
      • Table PepsiCo Inc. - Business segments
      • Table PepsiCo Inc. - Organizational developments
      • Table PepsiCo Inc. - Geographic focus
      • Table PepsiCo Inc. - Segment focus
      • Table PepsiCo Inc. - Key offerings
    • Smoothie King Franchises Inc.
      • Table Smoothie King Franchises Inc. - Vendor overview
      • Table Smoothie King Franchises Inc. - Business segments
      • Table Smoothie King Franchises Inc. - Organizational developments
      • Table Smoothie King Franchises Inc. - Key offerings
    • The Hain Celestial Group Inc.
      • Table The Hain Celestial Group Inc. - Vendor overview
      • Table The Hain Celestial Group Inc. - Business segments
      • Table The Hain Celestial Group Inc. - Organizational developments
      • Table The Hain Celestial Group Inc. - Geographic focus
      • Table The Hain Celestial Group Inc. - Segment focus
      • Table The Hain Celestial Group Inc. - Key offerings
    • The Coca-Cola Co.
      • Table The Coca-Cola Co. - Vendor overview
      • Table The Coca-Cola Co. - Business segments
      • Table The Coca-Cola Co. - Organizational developments
      • Table The Coca-Cola Co. - Geographic focus
      • Table The Coca-Cola Co. - Segment focus
      • Table The Coca-Cola Co. - Key offerings
    • Tropical Smoothie Cafe LLC
      • Table Tropical Smoothie Cafe LLC - Vendor overview
      • Table Tropical Smoothie Cafe LLC - Business segments
      • Table Tropical Smoothie Cafe LLC - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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