Mobile Ad-spending Market in the US 2015-2019
About Mobile Ad Spending
Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.
Technavio's analysts forecast the mobile ad spending market in the US to grow at a CAGR of 29.07% during 2014-2019.
Covered in this Report
This report covers the present scenario and growth prospects of the mobile ad spending market in the US for 2015-2019. To calculate the market size, the report considers the revenue generated from the mobile search advertising and mobile display advertising that includes banners, in-app, video, rich media, email, and P2P messaging.
Technavio's report, Mobile Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Mobile Ad Spending Market in the US 2015-2019
Technavio recognizes the following companies as the key players in the Mobile Ad Spending Market in the US: Flurry Inc., Millennial Media Inc., MoPub Inc., and Pandora Media Inc.
Other Prominent Vendors in the market are: Amobee, Baidu, Byyd, Chartboost, Fyber, Google, HasOffers, Hipcricket, iAd, InMobi, Kiip, Matomy Media, MobPartner, OfferPal Media, Opera Mediaworks, PubMatic, Science, and Smaato.
Commenting on the report, an analyst from Technavio’s team said: “The high utilization of social media is a critical trend observed in this market. Social media has become a major data source for many organizations because of its ability to provide instant feedback about videos, games, and music through blogs and social networking sites. Content developers are tapping social computing tools for marketing, branding, recruitment, and wide-ranging knowledge management initiatives.”
According to the report, the high reachability of mobile apps is a major driver that promotes growth in this market. Organizations choose mobile ads as a method of reaching out to people. It is challenging to reach a large number of people from all age groups at once. However, many smartphones are now available in affordable price ranges, which will increase their adoption among all income groups.
Further, the report states that the short life cycle of ads will pose a significant challenge to the market. Continuous efforts are being made by vendors to update their ads in terms of the latest customer requirements and market trends. Irrespective of these efforts, customers tend to lose interest in these ads within a short span of time due to monotony.
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