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Mobile Ad-spending Market in the US 2015-2019

Mobile Ad-spending Market in the US 2015-2019

About Mobile Ad Spending

Mobile advertising (mobile ad) refers to the promotion activities done for marketing a product, service, or a brand by using mobile devices, such as cellphones and tablets, as a medium. Marketing intends to attract potential customers by delivering a message. Mobile ads are the paid form of non-personal announcement of an influential message. Mobile ad spending is calculated on the basis of expenditure made on different advertising formats used by companies, such as search-related, display-related, and message-based advertising.

Technavio's analysts forecast the mobile ad spending market in the US to grow at a CAGR of 29.07% during 2014-2019.

Covered in this Report

This report covers the present scenario and growth prospects of the mobile ad spending market in the US for 2015-2019. To calculate the market size, the report considers the revenue generated from the mobile search advertising and mobile display advertising that includes banners, in-app, video, rich media, email, and P2P messaging.

Technavio's report, Mobile Ad Spending Market in the US 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key Vendors

  • Flurry
  • Millennial Media
  • MoPub
  • Pandora
Other Prominent Vendors
  • Amobee
  • Baidu
  • Byyd
  • Chartboost
  • Fyber
  • Google
  • HasOffers
  • Hipcricket
  • iAd
  • inMobi
  • Kiip
  • Matomy Media
  • MobPartner
  • OfferPal Media
  • Opera Mediaworks
  • PubMatic
  • Science
  • Smaato
Market Driver
  • Increased Adoption of Smartphones and Tablets
  • For a full, detailed list, view our report
Market Challenge
  • Privacy and Security Concerns
  • For a full, detailed list, view our report
Market Trend
  • Increase in Number of Mobile App Downloads
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Mobile Ad Spending Market in the US 2015-2019

Technavio recognizes the following companies as the key players in the Mobile Ad Spending Market in the US: Flurry Inc., Millennial Media Inc., MoPub Inc., and Pandora Media Inc.

Other Prominent Vendors in the market are: Amobee, Baidu, Byyd, Chartboost, Fyber, Google, HasOffers, Hipcricket, iAd, InMobi, Kiip, Matomy Media, MobPartner, OfferPal Media, Opera Mediaworks, PubMatic, Science, and Smaato.

Commenting on the report, an analyst from Technavio’s team said: “The high utilization of social media is a critical trend observed in this market. Social media has become a major data source for many organizations because of its ability to provide instant feedback about videos, games, and music through blogs and social networking sites. Content developers are tapping social computing tools for marketing, branding, recruitment, and wide-ranging knowledge management initiatives.”

According to the report, the high reachability of mobile apps is a major driver that promotes growth in this market. Organizations choose mobile ads as a method of reaching out to people. It is challenging to reach a large number of people from all age groups at once. However, many smartphones are now available in affordable price ranges, which will increase their adoption among all income groups.

Further, the report states that the short life cycle of ads will pose a significant challenge to the market. Continuous efforts are being made by vendors to update their ads in terms of the latest customer requirements and market trends. Irrespective of these efforts, customers tend to lose interest in these ads within a short span of time due to monotony.

  • Executive Summary
  • Scope of the Report
    • Market Overview
    • Customer Segments
      • Advertising Agencies
      • Application Developer
      • Mobile Affiliates
      • Marketing Professionals
    • Base Year
    • Vendor Segmentation
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Mobile Ads Overview
    • Types of Mobile Ads
      • Table Types of Mobile Ads
      • Display Ads
      • Search Ads
      • Others
    • Benefits of Mobile Ads
  • Introduction
  • Market Landscape
    • Market Overview
    • Product Life Cycle
    • Share of Ad Spending in US
      • Table Share of Ad Spending in US 2014 ($ billions)
    • Global Mobile Ad Spending Market
      • Market Size and Forecast
        • Table Global Mobile Ad Spending Market 2014-2019 ($ billions)
    • Mobile Ad Spending Market in US
      • Market Size and Forecast
        • Table Mobile Ad Spending Market in US 2014-2019 ($ billions)
    • Five Forces Analysis
  • Market Segmentation by Type
    • Mobile Ad Spending Market in US by Type 2014
      • Table Mobile Ad Spending Market in US by Type 2014
    • Mobile Ad Spending Market in US by Type 2014-2019
      • Table Mobile Ad Spending Market in US by Type 2014-2019
    • Display Ad Spending Market in US
      • Market Size and Forecast
        • Table Display Ad Spending Market in US 2014-2019 ($ billions)
    • Search Ad Spending Market in US
      • Market Size and Forecast
        • Table Search Ad Spending Market in US 2014-2019 ($ billions)
  • Buying Criteria
  • Market Growth Drivers
    • Table Reachability of Mobile Apps in US 2014 (% of mobile device users)
  • Drivers and Their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
    • Table In-App and Mobile Web Ad Spending Market in US 2014-2016 ($ billions)
  • Trends and Their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Competitive Analysis
    • Other Prominent Vendors
  • Key Vendor Analysis
    • Flurry
      • Key Facts
      • Business Overview
      • Product Segmentation
        • Table Flurry: Product Segmentation
      • SWOT Analysis
    • Millennial Media
      • Key Facts
      • Business Overview
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • MoPub
      • Key Facts
      • Business Overview
      • SWOT Analysis
    • Pandora Media
      • Key Facts
      • Business Overview
      • Revenue Segmentation 2013
        • Table Pandora Media: Revenue Segmentation 2013
      • Revenue Segmentation 2012 and 2013
        • Table Pandora Media: Revenue Segmentation 2012 and 2013 ($ millions)
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Reports in This Series

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