Global Whiskey Market: Trends and Statistical Analysis 2015-2019
The global whiskey market was the third largest segment in the global spirits market, accounting for 11.57% of the global spirits market in 2014. The global whiskey market comprises of five major segments: Scotch Whiskey, US whiskey, Canadian whiskey, Irish whiskey, and Other Whiskey.
Technavio's analysts forecast the global whiskey market to grow at a CAGR 4.48% in terms of revenue over 2014-2019.
Covered in this Report
Technavio's report, the Global Whiskey Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, EMEA, and APAC; it also covers the global whiskey market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.Key Regions
Technavio Announces the Publication of its Research Report – Global Whisky Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Whisky Market: Allied Blenders & Distillers, Beam Suntory, Diageo and Pernod Ricard.
Other Prominent Vendors in the market are: Anheuser Busch, Asahi, Brown Forman, Carlsberg, Central European Distribution, Constellation Spirits, Distell Group, Grupo Modelo, Campari, Heineken, Illva Saronno, John Distilleries, Molson Coors, Patron Spirits, Radico Khaitan, Shiva Distilleries, Suntory, The Wine Group, Tilak Nagar Industries, United Spirits, V&S Group and William Grant & Sons.
Commenting on the report, an analyst from Technavio’s team said: “Premium whiskey brands are currently witnessing high demand compared to economically priced products because of the increase in disposable income of consumers, the use of alcohol as a status symbol, the need for luxury, and the association of the premium label with beverage quality and taste. As a result, the trend for premiumization across all whiskey brands will continue to drive the growth of the market during the forecast period. About 88% of consumers consider whiskey to be an affordable luxury, which is driving manufacturers to launch more premium and super-premium offerings to meet the demand. The two top premium whiskey brands in 2012 were Johnnie Walker and Jack Daniels. South Korea is considered to be the world's top consumer of the super-premium whiskey.”
According to the report, the global whiskey market is also driven by the increased number of marketing and promotional activities of vendors. Most market vendors are large-sized firms that have international businesses. As a result, these vendors have sufficient capital to invest in marketing and to build the brand image of whiskies and increase customer loyalty. Competition in the market is increasing, and many companies are launching new varieties of whiskey to gain a competitive edge in the market. Companies are also engaging in aggressive marketing tactics to break through this competitive clutter. However, restrictions and regulations from regulatory bodies on the marketing and advertising of alcoholic beverages pose a challenge to the vendors' strategies at times. Therefore, vendors are trying to promote their products based on product variety, flavor, calorie content, and packaging, which are driving consumers to purchase more whiskey.
Further, the report states that a major challenge faced by vendors in the market is the increased demand for non-alcoholic beverages that include soft drinks, fruit drinks, energy drinks, sparkling water, and sports drinks.
Allied Blenders & Distillers, Beam Suntory, Diageo, Pernod Ricard., Anheuser Busch, Asahi, Brown Forman, Carlsberg, Central European Distribution, Constellation Spirits, Distell Group, Grupo Modelo, Campari, Heineken, Illva Saronno, John Distilleries, Molson Coors, Patron Spirits, Radico Khaitan, Shiva Distilleries, Suntory, The Wine Group, Tilak Nagar Industries, United Spirits, V&S Group, William Grant & Sons.