Market Research Logo

Global Whiskey Market: Trends and Statistical Analysis 2015-2019

Global Whiskey Market: Trends and Statistical Analysis 2015-2019

About Whiskey

The global whiskey market was the third largest segment in the global spirits market, accounting for 11.57% of the global spirits market in 2014. The global whiskey market comprises of five major segments: Scotch Whiskey, US whiskey, Canadian whiskey, Irish whiskey, and Other Whiskey.

Technavio's analysts forecast the global whiskey market to grow at a CAGR 4.48% in terms of revenue over 2014-2019.

Covered in this Report

Technavio's report, the Global Whiskey Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, EMEA, and APAC; it also covers the global whiskey market landscape and its growth prospects in the coming years. The report also includes a discussion of the key vendors operating in this market.Key Regions

  • Americas
  • EMEA
  • APAC
Key Vendors
  • ABD
  • Beam Suntory
  • Diageo
  • Pernod Ricard
Other Prominent Vendors
  • Anheuser-Busch InBev
  • Asahi Breweries
  • Brown-Forman
  • Carlsberg Breweries
  • Central European Distribution
  • Constellation Spirits
  • Distell Group
  • Grupo Modelo
  • Gruppo Campari
  • Heineken
  • Illva Saronno
  • John Distilleries
  • Molson Coors
  • Patron Spirits
  • Radico Khaitan
  • Shiva Distilleries
  • Suntory
  • The Wine Group
  • Tilak Nagar Industries
  • United Spirits
  • V&S Group
  • William Grant & Sons
Key Market Driver
  • Increased Marketing and Promotions
  • For a full, detailed list, view our report
Key Market Challenge
  • Increased Competition from Non-alcoholic Beverages
  • For a full, detailed list, view our report
Key Market Trend
  • Growing Demand for Premium Whiskey
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Whisky Market 2015-2019

Technavio recognizes the following companies as the key players in the Global Whisky Market: Allied Blenders & Distillers, Beam Suntory, Diageo and Pernod Ricard.

Other Prominent Vendors in the market are: Anheuser Busch, Asahi, Brown Forman, Carlsberg, Central European Distribution, Constellation Spirits, Distell Group, Grupo Modelo, Campari, Heineken, Illva Saronno, John Distilleries, Molson Coors, Patron Spirits, Radico Khaitan, Shiva Distilleries, Suntory, The Wine Group, Tilak Nagar Industries, United Spirits, V&S Group and William Grant & Sons.

Commenting on the report, an analyst from Technavio’s team said: “Premium whiskey brands are currently witnessing high demand compared to economically priced products because of the increase in disposable income of consumers, the use of alcohol as a status symbol, the need for luxury, and the association of the premium label with beverage quality and taste. As a result, the trend for premiumization across all whiskey brands will continue to drive the growth of the market during the forecast period. About 88% of consumers consider whiskey to be an affordable luxury, which is driving manufacturers to launch more premium and super-premium offerings to meet the demand. The two top premium whiskey brands in 2012 were Johnnie Walker and Jack Daniels. South Korea is considered to be the world's top consumer of the super-premium whiskey.”

According to the report, the global whiskey market is also driven by the increased number of marketing and promotional activities of vendors. Most market vendors are large-sized firms that have international businesses. As a result, these vendors have sufficient capital to invest in marketing and to build the brand image of whiskies and increase customer loyalty. Competition in the market is increasing, and many companies are launching new varieties of whiskey to gain a competitive edge in the market. Companies are also engaging in aggressive marketing tactics to break through this competitive clutter. However, restrictions and regulations from regulatory bodies on the marketing and advertising of alcoholic beverages pose a challenge to the vendors' strategies at times. Therefore, vendors are trying to promote their products based on product variety, flavor, calorie content, and packaging, which are driving consumers to purchase more whiskey.

Further, the report states that a major challenge faced by vendors in the market is the increased demand for non-alcoholic beverages that include soft drinks, fruit drinks, energy drinks, sparkling water, and sports drinks.

Companies Mentioned

Allied Blenders & Distillers, Beam Suntory, Diageo, Pernod Ricard., Anheuser Busch, Asahi, Brown Forman, Carlsberg, Central European Distribution, Constellation Spirits, Distell Group, Grupo Modelo, Campari, Heineken, Illva Saronno, John Distilleries, Molson Coors, Patron Spirits, Radico Khaitan, Shiva Distilleries, Suntory, The Wine Group, Tilak Nagar Industries, United Spirits, V&S Group, William Grant & Sons.

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Global Overview
    • Table Global Economic Scenario 2008-2013
    • Some Major Countries and Their Economic Status
      • Table Some Major Countries of the World and their Economic Status 2013
      • Overview of Macroeconomic Factors of Major Countries
        • Table Macroeconomic Factors of Major Countries 2013
  • Market Landscape
    • Market Overview
      • Table Overview of Global Whiskey Market
    • Market Size and Forecast by Volume
      • Table Global Whiskey Market 2014-2019 (million liters)
    • Comparative Analysis of Global Spirits Market and Global Whiskey Market
      • Table Comparative Analysis of Global Spirits Market and Global Whiskey Market
    • Five Forces Analysis
  • Market Segmentation by Product
    • Global Whiskey Market by Product 2014 and 2019
    • Global Scotch Whisky Market
      • Market Size and Forecast
        • Table Global Scotch Whisky Market 2014-2019 (million liters)
    • Global US Whiskey Market
      • Market Size and Forecast
        • Table Global US Whiskey Market 2014-2019 (million liters)
    • Global Canadian Whisky Market
      • Market Size and Forecast
        • Table Global Canadian Whisky Market 2015-2019 (million liters)
    • Global Irish Whiskey Market
      • Market Size and Forecast
        • Table Global Irish Whiskey Market 2014-2019 (million liters)
    • Global Other Whiskey Market
      • Market Size and Forecast
        • Table Global Other Whiskey Market 2014-2019 (million liters)
  • Geographical Segmentation
    • Global Whiskey Market by Geographical Segmentation 2014
      • Table Global Whiskey Market by Geographical Segmentation 2014
    • Global Whiskey Market by Geographical Segmentation 2014-2019
      • Table Global Whiskey Market by Geographical Segmentation 2014-2019
    • Whiskey Market in APAC
      • Market Size and Forecast
        • Table Whiskey Market in APAC 2014-2019 (million liters)
    • Whiskey Market in Americas
      • Market Size and Forecast
        • Table Whiskey Market in Americas 2014-2019 (million liters)
    • Whiskey Market in EMEA
      • Market Size and Forecast
        • Table Whiskey Market in EMEA 2014-2019 (million liters)
  • Key Leading Countries
    • India
    • US
    • France
    • Japan
    • UK
  • Buying Criteria
  • Market Growth Drivers
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
    • Market Share Analysis 2014
      • Table Market Share of Leading Whisky Vendors in 2014
    • Key Leading Brands
    • Other Prominent Vendors
  • Key Vendor Analysis
    • ABD
      • Key Facts
      • Business Overview
      • Product Categories
        • Table ABD: Product Categories
      • Recent Developments
      • SWOT Analysis
    • Beam Suntory
      • Key Facts
      • Business Overview
      • Geographical Segmentation
        • Table Beam Suntory: Geographical Segmentation
      • Recent Developments
      • SWOT Analysis
    • Diageo
      • Key Facts
      • Business Overview
      • Business Segmentation
        • Table Diageo: Business Segmentation 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Diageo: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Diageo: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Pernod Ricard
      • Key Facts
      • Business Overview
      • Business Segmentation
        • Table Pernod Ricard: Business Segmentation
      • Geographical Segmentation by Revenue 2013
        • Table Pernod Ricard: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

Download our eBook: How to Succeed Using Market Research

Learn how to effectively navigate the market research process to help guide your organization on the journey to success.

Download eBook

Share this report