Global Marketing Technology Market 2015-2019
About Global Marketing Technology Market
Organizations are changing their approach toward marketing influenced by the development of new sales channels, website traffic management, and branding. Marketing is mapped now with the expectation of lead generation. With budget constraints, organizations are focusing on connecting generated leads with marketing campaigns throughout the sales process and post closure of sales. In addition, organizational spending on technology such as marketing automation and data analytics is outpacing sales. This has forced companies to work to deal with high volume of data management and to align sales and customer relationship management with solid reporting.
Technavio's analysts forecast the global marketing technology market to grow at a CAGR of 11.9% over the period 2014-2019.
Covered in this Report
The global marketing technology market can be segmented into four segments: Interactive systems, content creation and management, data and analytics systems, and enterprise administrative applications. This report covers information about the market share of global marketing technology market by application. The report also covers information about the geographical segmentation of the market based on the three key regions.
Technavio's report, the Global Marketing Technology Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and EMEA and APAC; it also provides the market landscape. The report also includes a discussion of the key vendors operating in this market.Key Regions
Technavio Announces the Publication of its Research Report – Global Marketing Technology Market 2015-2019
Technavio recognizes the following companies as the key players in the Global Marketing Technology Market: Accenture, Hubspot, IBM, Marketo, Oracle and Salesforce
Other Prominent Vendors in the market are: 6Sense, Acidaes Solutions, Amdocs, Aplicor, Aptean, Artesian Solutions, Attensity Group, Bazaarvoice, Cisco, Cognizant, Demand Media, Domo, Earth Integrate, FrontRange, Infor Solutions, InsideSales.com, InsideView, Kana Softwar, Kensho, Lattice Engines, Marin, Maximizer Software, NetSuite, Nuance Communications, Pipedrive, PK4 Software Technologies, QuestBack, Sage Business Solutions, Skytree, Soffront Software, SugarCRM, Tableau Software, Talisma, Tour de Force CRM, Visible Technologies and Zoho CRM
Commenting on the report, an analyst from Technavio’s team said: “There has been a continuous increase in investments in marketing technology. One reason for this increase could be the technology's ability to automate marketing, which can help generate more sales-ready leads and reduce the cost and time required to launch campaigns. However, solution decisions are made by CMOs, and the marketing organizations have little or no involvement in IT. Therefore, CIOs should work closely with CMOs and marketing leaders and adapt to the various technology demands stemming from the organization. Digital marketing initiatives are continuously on the rise among large organizations because corporate management teams believe this form of marketing, efficient digital media channels, and customer engagement have the potential to enhance the marketing performance and ROI.”
According to the report, in the current scenario, companies are focusing on enhancing the customer experience. Therefore, organizations are consistently conducting research to gain insights on the customers before making their purchase decisions for marketing software. Such empowered, self-driven, motivated enterprises need innovative and different engagement methods for their end-users. Targeting these companies, several vendors offer marketing automation software that can help companies to monitor consumers' behavior and spending pattern and their interactions across the sales channels to understand them better. Organizations can use these platforms to engage their customers across various stages such as introduction, conversion, and after-sales services.
Further, the report states that with various emerging marketing technologies, the biggest challenges that marketers are facing are opting for the right solutions for their businesses and integrating the technology with the existing support and services.
Accenture, Hubspot, IBM, Marketo, Oracle, Salesforce, 6Sense, Acidaes Solutions, Amdocs, Aplicor, Aptean, Artesian Solutions, Attensity Group, Bazaarvoice, Cisco, Cognizant, Demand Media, Domo, Earth Integrate, FrontRange, Infor Solutions, InsideSales.com, InsideView, Kana Softwar, Kensho, Lattice Engines, Marin, Maximizer Software, NetSuite, Nuance Communications, Pipedrive, PK4 Software Technologies, QuestBack, Sage Business Solutions, Skytree, Soffront Software, SugarCRM, Tableau Software, Talisma, Tour de Force CRM, Visible Technologies, Zoho CRM
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