Global Marketing Technology Market 2015-2019

Global Marketing Technology Market 2015-2019

About Global Marketing Technology Market

Organizations are changing their approach toward marketing influenced by the development of new sales channels, website traffic management, and branding. Marketing is mapped now with the expectation of lead generation. With budget constraints, organizations are focusing on connecting generated leads with marketing campaigns throughout the sales process and post closure of sales. In addition, organizational spending on technology such as marketing automation and data analytics is outpacing sales. This has forced companies to work to deal with high volume of data management and to align sales and customer relationship management with solid reporting.

Technavio's analysts forecast the global marketing technology market to grow at a CAGR of 11.9% over the period 2014-2019.

Covered in this Report

The global marketing technology market can be segmented into four segments: Interactive systems, content creation and management, data and analytics systems, and enterprise administrative applications. This report covers information about the market share of global marketing technology market by application. The report also covers information about the geographical segmentation of the market based on the three key regions.

Technavio's report, the Global Marketing Technology Market 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the Americas, and EMEA and APAC; it also provides the market landscape. The report also includes a discussion of the key vendors operating in this market.Key Regions

  • Americas
  • APAC
  • EMEA
Key Vendors
  • Accenture
  • Hubspot
  • IBM
  • Marketo
  • Oracle
  • Salesforce
Other Prominent Vendors
  • 6Sense
  • Acidaes Solutions
  • Amdocs
  • Aplicor
  • Aptean
  • Artesian Solutions
  • Attensity Group
  • Bazaarvoice
  • Cisco
  • Cognizant
  • Demand Media
  • Domo
  • Earth Integrate
  • FrontRange
  • Infor Solutions
  • InsideSales.com
  • InsideView
  • Kana Software
  • Kenshoo
  • Lattice Engines
  • Marin
  • Maximizer Software
  • NetSuite
  • Nuance Communications
  • Pipedrive
  • PK4 Software Technologies
  • QuestBack
  • Sage Business Solutions
  • Skytree
  • Soffront Software
  • SugarCRM
  • Tableau Software
  • Talisma
  • Tour de Force CRM
  • Visible Technologies
  • Zoho CRM
Market Driver
  • Wider Level of Engagement Marketing
  • For a full, detailed list, view our report
Market Challenge
  • Rapid Change in Technology
  • For a full, detailed list, view our report
Market Trend
  • Adoption of Predictive Analytics for Lead Generation
  • For a full, detailed list, view our report
Key Questions Answered in this Report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Marketing Technology Market 2015-2019

Technavio recognizes the following companies as the key players in the Global Marketing Technology Market: Accenture, Hubspot, IBM, Marketo, Oracle and Salesforce

Other Prominent Vendors in the market are: 6Sense, Acidaes Solutions, Amdocs, Aplicor, Aptean, Artesian Solutions, Attensity Group, Bazaarvoice, Cisco, Cognizant, Demand Media, Domo, Earth Integrate, FrontRange, Infor Solutions, InsideSales.com, InsideView, Kana Softwar, Kensho, Lattice Engines, Marin, Maximizer Software, NetSuite, Nuance Communications, Pipedrive, PK4 Software Technologies, QuestBack, Sage Business Solutions, Skytree, Soffront Software, SugarCRM, Tableau Software, Talisma, Tour de Force CRM, Visible Technologies and Zoho CRM

Commenting on the report, an analyst from Technavio’s team said: “There has been a continuous increase in investments in marketing technology. One reason for this increase could be the technology's ability to automate marketing, which can help generate more sales-ready leads and reduce the cost and time required to launch campaigns. However, solution decisions are made by CMOs, and the marketing organizations have little or no involvement in IT. Therefore, CIOs should work closely with CMOs and marketing leaders and adapt to the various technology demands stemming from the organization. Digital marketing initiatives are continuously on the rise among large organizations because corporate management teams believe this form of marketing, efficient digital media channels, and customer engagement have the potential to enhance the marketing performance and ROI.”

According to the report, in the current scenario, companies are focusing on enhancing the customer experience. Therefore, organizations are consistently conducting research to gain insights on the customers before making their purchase decisions for marketing software. Such empowered, self-driven, motivated enterprises need innovative and different engagement methods for their end-users. Targeting these companies, several vendors offer marketing automation software that can help companies to monitor consumers' behavior and spending pattern and their interactions across the sales channels to understand them better. Organizations can use these platforms to engage their customers across various stages such as introduction, conversion, and after-sales services.

Further, the report states that with various emerging marketing technologies, the biggest challenges that marketers are facing are opting for the right solutions for their businesses and integrating the technology with the existing support and services.

Companies Mentioned

Accenture, Hubspot, IBM, Marketo, Oracle, Salesforce, 6Sense, Acidaes Solutions, Amdocs, Aplicor, Aptean, Artesian Solutions, Attensity Group, Bazaarvoice, Cisco, Cognizant, Demand Media, Domo, Earth Integrate, FrontRange, Infor Solutions, InsideSales.com, InsideView, Kana Softwar, Kensho, Lattice Engines, Marin, Maximizer Software, NetSuite, Nuance Communications, Pipedrive, PK4 Software Technologies, QuestBack, Sage Business Solutions, Skytree, Soffront Software, SugarCRM, Tableau Software, Talisma, Tour de Force CRM, Visible Technologies, Zoho CRM

  • Executive Summary
  • List of Abbreviations
  • Scope of the Report
    • Market Overview
    • Product Offerings
  • Market Research Methodology
    • Market Research Process
    • Research Methodology
      • Table Market Research Methodology
  • Introduction
  • Market Landscape
    • Market Overview
      • Table Global Marketing Technology Market Segmentation 2014
      • Table Segmentation of Global Marketing Technology Market
    • Market Size and Forecast
      • Table Global Marketing Technology Market 2014-2019 ($ billion)
    • Five Forces Analysis
  • Market Segmentation by Product
    • Global Marketing Technology Market by Product 2014-2019
      • Table Global Marketing Technology Market by Product 2014
      • Table Global Marketing Technology Market by Product 2014-2019
    • Global Interactive Systems Market
      • Market Size and Forecast
        • Table Global Interactive Systems Market 2014-2019 ($ billion)
    • Global Data and Analytics Systems Market
      • Market Size and Forecast
        • Table Global Data and Analytics Systems Market 2014-2019 ($ billion)
    • Global Content Creation and Management Market
      • Market Size and Forecast
        • Table Global Content Creation and Management Market 2014-2019 ($ billion)
    • Global Enterprise Administrative Applications Market
      • Market Size and Forecast
        • Table Global Enterprise Administrative Applications Market 2014-2019 ($ billion)
  • Geographical Segmentation
    • Global Marketing Technology Market by Geographical Segmentation 2014-2019
      • Table Global Marketing Technology Market by Geographical Segmentation 2014
      • Table Global Marketing Technology Market by Geographical Segmentation 2014 and 2019
    • Marketing Technology Market in Americas
      • Market Size and Forecast
        • Table Marketing Technology Market in Americas 2014-2019 ($ billion)
    • Marketing Technology Market in EMEA
      • Market Size and Forecast
        • Table Marketing Technology Market in EMEA 2014-2019 ($ billion)
    • Marketing Technology Market in APAC
      • Market Size and Forecast
        • Table Marketing Technology Market in APAC 2014-2019 ($ billion)
  • Buying Criteria
  • Market Growth Drivers
    • Table List of Top Funding for Marketing Analytics Companies
  • Drivers and their Impact
  • Market Challenges
  • Impact of Drivers and Challenges
  • Market Trends
  • Trends and their Impact
  • Vendor Landscape
    • Competitive Scenario
      • Key News
      • Mergers and Acquisitions
    • Major Vendors 2014
    • Major and Other Vendors and Associated Brand Recognition
      • Table Major and Other Vendors: Brand Recognition Versus Product Features
    • Other Prominent Vendors
      • Lattice Engines
      • Aptean
      • Artesian Solutions
      • Tableau Software
      • Nuance Communications
      • Localytics
      • NetSuite
      • Mintigo
      • RapidMiner
      • Act-on
  • Key Vendor Analysis
    • Accenture
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Accenture: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Accenture: Business Segmentation by Revenue 2012 and 2013 (US$ million)
      • Geographical Segmentation by Revenue 2013
        • Table Accenture: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Key Information
      • SWOT Analysis
    • IBM
      • Key Facts
      • Business Description
      • Business Segmentation
        • Table IBM: Business Segmentation
      • Revenue Segmentation by Business Segment
        • Table IBM: Revenue Segmentation by Business 2013
      • Revenue Segmentation by Business Operation
        • Table IBM: Revenue Segmentation 2013
      • Revenue Comparison of Business Segments 2012 and 2013
        • Table IBM: Revenue Comparison of Business Segments 2012 and 2013 (US$ million)
      • Revenue Segmentation by Geography
        • Table IBM: Revenue Segmentation by Geography 2013
      • Business Strategy
      • Key Developments
      • SWOT Analysis
    • HubSpot
      • Key Facts
      • Business Overview
      • Segmentation by Revenue 2014
        • Table HubSpot: Segmentation by Revenue 2014
      • Segmentation by Revenue 2013 and 2014
        • Table HubSpot: Segmentation by Revenue 2013 and 2014 ($ millions)
      • Geographical Segmentation by Revenue 2014
        • Table HubSpot: Geographical Segmentation by Revenue 2014
      • Recent Developments
      • SWOT Analysis
    • Marketo
      • Key Facts
      • Business Overview
      • Segmentation by Revenue 2014
        • Table Marketo: Segmentation by Revenue 2014
      • Segmentation by Revenue 2013 and 2014
        • Table Marketo: Segmentation by Revenue 2013 and 2014 ($ million)
      • Geographical Segmentation by Revenue 2014
        • Table Marketo: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Oracle
      • Key Facts
      • Business Overview
      • Business Segmentation by Revenue 2013
        • Table Oracle: Business Segmentation by Revenue 2013
      • Business Segmentation by Revenue 2012 and 2013
        • Table Oracle: Business Segmentation by Revenue 2012 and 2013 (US$ billion)
      • Geographical Segmentation by Revenue 2013
        • Table Oracle: Geographical Segmentation by Revenue 2013
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
    • Salesforce.com
      • Key Facts
      • Business Overview
      • Business Segmentation
        • Table Salesforce.com: Business Segmentation 2014
      • Business Segmentation by Revenue 2013 and 2014
        • Table Salesforce.com: Business Segmentation by Revenue 2013 and 2014 (US$ million)
      • Geographical Segmentation by Revenue 2014
        • Table Salesforce.com: Geographical Segmentation by Revenue 2014
      • Business Strategy
      • Recent Developments
      • SWOT Analysis
  • Other Reports in this Series

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