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Global Marketing Resource Management Market 2016-2020

Global Marketing Resource Management Market 2016-2020

About Marketing Resource Management

MRM software is a software that helps in managing marketing operations effectively based on MRM processes. The primary functions of MRM are marketing planning and budgeting, asset management, project management, and content management. These systems also help connect an organization's marketing departments. Organizations use MRM systems to understand the buying criteria of consumers and to market accordingly. The benefits of MRM software are shown in the following exhibit.

Technavio’s analysts forecast the global marketing resource management market to grow at a CAGR of 12.19% during the period 2016-2020.

Covered in this report

The report covers the present scenario and the growth prospects of the global marketing resource management market for 2016-2020. To calculate the market size, the report discusses the major drivers that are influencing market growth, the current challenges faced by vendors and the market, and the key emerging trends that are affecting the current and future market scenarios.The market is divided into the following segments based on geography:

  • Americas
  • APAC
  • EMEA
Technavio's report, Global Marketing Resource Management Market 2016-2020, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the market landscape and its growth prospects over the coming years. The report also includes a discussion of the key vendors operating in this market.

Key vendors
  • BrandMaker
  • BrandSystems
  • IBM
  • Infor
  • Microsoft
  • SAP
  • SAS Institute
  • Teradata
  • Workfront
Other prominent vendors
  • Elateral
  • Adnovate
  • Adobe Systems
  • Capital ID
  • Censhare
  • Code Worldwide
  • Direxxis
  • MarcomCentral
  • Oracle
  • Saepio
Market driver
  • Growing need for improvement in market response and customer digital experience.
  • For a full, detailed list, view our report
Market challenge
  • Lack of comprehensive integration strategy and Interoperability issues.
  • For a full, detailed list, view our report
Market trend
  • Emergence of location-based marketing.
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2020 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Global Marketing Resource Management Market 2016-2020

Technavio recognizes the following companies as the key players in the global marketing resource management market: BrandMaker, BrandSystems, IBM, Infor, Microsoft, SAP, SAS Institute, Teradata, and Workfront.

Other prominent vendors in the market are: Elateral, Adnovate, Adobe Systems, Capital ID, Censhare, Code Worldwide, Direxxis, MarcomCentral, Oracle, and Saepio.

Commenting on the report, an analyst from Technavio’s team said: “One of latest trends in the market is increasing omnichannel marketing. Omnichannel marketing is defined as the utilization of multiple channels such as mobile, desktop, telephone, and brick-and-mortar stores for marketing and sales. It provides customers with integrated and seamless shopping experience. The implementation of omnichannel marketing requires a complete understanding of all channels for brands that are trying to expand their national and global footprint. The omnichannel marketing provides an opportunity for marketing and sales companies to identify, engage, and convert their target audience, increasing revenue and attaining ROI.”

According to the report, one of the primary drivers in the market is improved regulatory compliance on digital asset licenses. IT enterprises like Microsoft, Accenture, and IBM employ a group of attorneys to deal with software license compliance. These attorneys meet up with lawyers from software vendors and come to an agreement by negotiating the penalties in case of out-of-licensing compliance. However, this process is painful and very costly, and also takes time. If the software purchased by the company is found out of compliance, then it is considered as stolen intellectual property without appropriate fees and rent. The penalties for being out of licensing compliance by software vendors can be extremely high around $30,000 - $35,000 per device or user registered to use that specific application.

Further, the report states that one major challenge in the market is increases risks related to data security and privacy. Cloud-based MRM software can make corporate asset information available to the public or others. Cloud storage is a convenient and cost-effective way to store organizational data. However, organizations tend to transfer their information or data to the cloud only if they trust cloud service providers. After transferring data to the cloud, the organizations lose control over it and become dependent on the cloud computing service providers. The risk of information leakage is high, which could result in the misuse or manipulation of data. There will be a lack of transparency for users on when, how, where, and why their data is processed. These issues can lead to a number of legal and security concerns related to organization infrastructure, access control, identity management, risk management, auditing and logging, and regulatory and legislative compliance. Therefore, increasing concerns related to data security are compelling many organizations to delay the adoption of cloud-based MRM software.



Companies Mentioned

BrandMaker, BrandSystems, IBM, Infor, Microsoft, SAP, SAS Institute, Teradata, Workfront, Elateral, Adnovate, Adobe Systems, Capital ID, Censhare, Code Worldwide, Direxxis, MarcomCentral, Oracle, Saepio.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market segmentation
      • Table Major countries covered in market analysis
    • Vendor selection
    • End-users
    • Summation errors
    • Recommended reading
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
      • Table Benefits of MRM software
    • MRM evolution
      • Table MRM evolution
    • Five competency areas of MRM
  • Applications of MRM
    • Marketing reporting and analytics
    • Project management
    • Financial management
    • Capacity management
  • Market landscape
    • Market overview
      • Table Overview of global MRM market
    • Global MRM market
      • Table Global MRM market 2015-2020 ($ billions)
  • Market segmentation by deployment
    • Global MRM software market by deployment 2015
      • Table Global MRM market by deployment 2015 (% share)
      • Table Comparison between cloud-based and on-premises MRM software
  • Geographical segmentation
    • Global MRM market by geography
      • Table Global MRM market by geography 2015 (% share)
      • Table Global MRM software market by geography 2015-2020 ($billions)
    • Americas
      • Table Global MRM software in Americas 2015-2020 ($ billions)
      • Table Number of smartphone users in Brazil 2013-2016 (millions)
      • Table Mobile internet users in Brazil by age group (years)
    • EMEA
      • Table Global MRM software market in EMEA 2015-2020 ($ billions)
    • APAC
      • Table Global MRM software market in APAC 2015-2020 ($ billions)
  • Buying criteria
    • Table Buying criteria for MRM software
  • Market drivers
    • Increasing use of marketing for product launches
    • Growing need for improvement in market response and customer digital experience
    • Improved regulatory compliance on digital asset licenses
    • Surging demand for higher ROI and control of digital assets
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Lack of comprehensive integration strategy and interoperability issues
    • Increases risks related to data security and privacy
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Increasing omnichannel marketing
    • Emergence of location-based marketing
    • Growing need for improved IT asset lifecycle visibility
  • Five forces analysis
    • Table Five forces analysis
  • Vendor landscape
    • Competitive scenario
      • Table Competitive differentiators for vendors
    • Vendor matrix
      • Table MRM software features provided by vendors
      • Table Geographical presence of MRM software vendors
      • Table Customer base of MRM software enterprises
  • Key vendor analysis
    • Key vendor offerings
      • Table Product offerings
    • Key vendor profiles
      • Table BrandSystems: Products and their features
    • Other vendors
      • Table Other prominent vendors
  • Appendix
    • List of abbreviations
  • Explore Technavio

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