Craft Beer Market in Europe by Product, Distribution Channel, and Geography - Forecast and Analysis 2020-2024

Global craft beer market in Europe 2020-2024
Technavio has been monitoring the global craft beer market in Europe and it is poised to grow by USD 1,324.31 mn during 2020-2024, progressing at a CAGR of 11% during the forecast period. Our reports on global craft beer market in Europe provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.
The report offers an up-to-date analysis regarding the current Europe market scenario, latest trends and drivers, and the overall market environment. The market is driven by growing number of microbreweries and craft breweries. In addition, growing demand for low-alcohol craft beer is anticipated to boost the growth of the global craft beer market in Europe as well.
Market Segmentation
Technavio’s global craft beer market in Europe is segmented as below:
Product
• IPA-Based Craft Beer
• Seasonal-Based Craft Beer
• Pale Ale-Based Craft Beer
• Amber Ale-Based Craft Beer
• Lager-Based Craft Beer
• Others
Distribution Channel
• Off-Trade
• On-Trade
Geographic segmentation
• Germany
• UK
• Poland
• Russian Federation
• Rest of Europe
Key Trends for global craft beer market in Europe growth
This study identifies growing demand for low-alcohol craft beer as the prime reasons driving the global craft beer market in Europe in Europe growth during the next few years.
Prominent vendors in global craft beer market in Europe
We provide a detailed analysis of around 25 vendors operating in the global craft beer market in Europe, including some of the vendors such as Asahi Group Holdings Ltd., Beavertown Brewery, BrewDog Plc, Buxton Brewery Co. Ltd., Cloudwater Brew Co., Duvel Moortgat NV, Mikkeller ApS, Stone Brewing Co., The Boston Beer Co. Inc. and Thornbridge Brewery.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
About Technavio
Technavio presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. Technavio’s market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast an accurate market growth.


  • Executive summary
  • Scope of the report
    • Preface
    • Currency conversion rates for US$
  • Market landscape
    • Market ecosystem
      • Table Global brewers market
      • Table Segments of global brewers market
    • Value chain analysis
    • Market characteristics
      • Table Market characteristics
    • Market segmentation analysis
      • Table Market segments
  • Market sizing
    • Market definition
      • Table Vendors: Key offerings
      • Table Market definition - Inclusions and exclusions checklist
    • Market sizing 2019
      • Table Market size 2019
    • Market Outlook
    • Market size and forecast 2019-2024
      • Table Country market: Size and forecast 2019-2024 (million L)
      • Table Country market: Year-over-year growth 2020-2024 (%)
      • Table Craft beer market in Europe – Year over year growth 2020-2024 (%)
  • Five forces analysis
    • Table Five forces analysis 2019
    • Table Five forces analysis 2024
    • Bargaining power of buyers
      • Table Bargaining power of buyers
    • Bargaining power of suppliers
      • Table Bargaining power of suppliers
    • Threat of new entrants
      • Table Threat of new entrants
    • Threat of substitutes
      • Table Threat of substitutes
    • Threat of rivalry
      • Table Threat of rivalry
    • Market condition
      • Table Market condition - Five forces 2019
  • Market segmentation by distribution channel
    • Table Distribution channel - Market share 2019-2024 (%)
    • Comparison by distribution channel
      • Table Comparison by distribution channel
    • Off-trade - Market size and forecast 2019-2024
      • Table Off-trade - Market size and forecast 2019-2024 (million L)
      • Table Off-trade - Year-over-year growth 2020-2024 (%)
    • On-trade - Market size and forecast 2019-2024
      • Table On-trade - Market size and forecast 2019-2024 (million L)
      • Table On-trade - Year-over-year growth 2020-2024 (%)
    • Market opportunity by distribution channel
      • Table Market opportunity by distribution channel
  • Customer landscape
    • Table Customer landscape
  • Geographic landscape
    • Geographic segmentation
      • Table Market share by geography 2019-2024 (%)
    • Geographic comparison
      • Table Geographic comparison
    • Germany - Market size and forecast 2019-2024
      • Table Germany - Market size and forecast 2019-2024 (million L)
      • Table Germany - Year-over-year growth 2020-2024 (%)
    • UK - Market size and forecast 2019-2024
      • Table UK - Market size and forecast 2019-2024 (million L)
      • Table UK - Year-over-year growth 2020-2024 (%)
    • Poland - Market size and forecast 2019-2024
      • Table Poland - Market size and forecast 2019-2024 (million L)
      • Table Poland - Year-over-year growth 2020-2024 (%)
    • Russian Federation - Market size and forecast 2019-2024
      • Table Russian Federation - Market size and forecast 2019-2024 (million L)
      • Table Russian Federation - Year-over-year growth 2020-2024 (%)
    • Rest of Europe - Market size and forecast 2019-2024
      • Table Rest of Europe - Market size and forecast 2019-2024 (million L)
      • Table Rest of Europe - Year-over-year growth 2020-2024 (%)
    • Market opportunity
      • Table Market opportunity
  • Market segmentation by product
    • Table Product - Market share 2019-2024 (%)
    • Comparison by product
      • Table Comparison by product
    • IPA-based craft beer - Market size and forecast 2019-2024
      • Table IPA-based craft beer - Market size and forecast 2019-2024 (million L)
      • Table IPA-based craft beer - Year-over-year growth 2020-2024 (%)
    • Seasonal-based craft beer - Market size and forecast 2019- 2024
      • Table Seasonal-based craft beer - Market size and forecast 2019-2024 (million L)
      • Table Seasonal-based craft beer - Year-over-year growth 2020-2024 (%)
    • Pale ale-based craft beer - Market size and forecast 2019- 2024
      • Table Pale ale-based craft beer - Market size and forecast 2019-2024 (million L)
      • Table Pale ale-based craft beer - Year-over-year growth 2020-2024 (%)
    • Amber ale-based craft beer - Market size and forecast 2019- 2024
      • Table Amber ale-based craft beer - Market size and forecast 2019-2024 (million L)
      • Table Amber ale-based craft beer - Year-over-year growth 2020-2024 (%)
    • Lager-based craft beer - Market size and forecast 2019-2024
      • Table Lager-based craft beer - Market size and forecast 2019-2024 (million L)
      • Table Lager-based craft beer - Year-over-year growth 2020-2024 (%)
    • Others - Market size and forecast 2019-2024
      • Table Others - Market size and forecast 2019-2024 (million L)
      • Table Others - Year-over-year growth 2020-2024 (%)
    • Market opportunity by product
      • Table Market opportunity by product
  • Decision framework
  • Drivers and challenges
    • Market drivers
    • Market challenges
      • Table Impact of drivers and challenges
  • Market trends
    • Increasing number of M&A activities
    • Growth in online sales
    • Growing demand for low-alcohol craft beer
  • Vendor landscape
    • Overview
      • Table Vendor landscape
    • Landscape disruption
      • Table Landscape disruption
    • Competitive scenario
  • Vendor analysis
    • Vendors covered
      • Table Vendors covered
    • Vendor classification
      • Table Vendor classification
    • Market positioning of vendors
      • Table Market positioning of vendors
    • Asahi Group Holdings Ltd.
      • Table Asahi Group Holdings Ltd. - Vendor overview
      • Table Asahi Group Holdings Ltd. - Business segments
      • Table Asahi Group Holdings Ltd. - Organizational developments
      • Table Asahi Group Holdings Ltd. - Segment focus
      • Table Asahi Group Holdings Ltd. - Key offerings
    • Beavertown Brewery
      • Table Beavertown Brewery - Vendor overview
      • Table Beavertown Brewery - Product segments
      • Table Beavertown Brewery - Key offerings
    • BrewDog Plc
      • Table BrewDog Plc - Vendor overview
      • Table BrewDog Plc - Product segments
      • Table BrewDog Plc - Organizational developments
      • Table BrewDog Plc - Key offerings
    • Buxton Brewery Co. Ltd.
      • Table Buxton Brewery Co. Ltd. - Vendor overview
      • Table Buxton Brewery Co. Ltd. - Product segments
      • Table Buxton Brewery Co. Ltd. - Key offerings
    • Cloudwater Brew Co.
      • Table Cloudwater Brew Co. - Vendor overview
      • Table Cloudwater Brew Co. - Product segments
      • Table Cloudwater Brew Co. - Key offerings
    • Duvel Moortgat NV
      • Table Duvel Moortgat NV - Vendor overview
      • Table Duvel Moortgat NV - Product segments
      • Table Duvel Moortgat NV - Key offerings
    • Mikkeller ApS
      • Table Mikkeller ApS - Vendor overview
      • Table Mikkeller ApS - Product segments
      • Table Mikkeller ApS - Organizational developments
      • Table Mikkeller ApS - Key offerings
    • Stone Brewing Co.
      • Table Stone Brewing Co. - Vendor overview
      • Table Stone Brewing Co. - Product segments
      • Table Stone Brewing Co. - Organizational developments
      • Table Stone Brewing Co. - Key offerings
    • The Boston Beer Co. Inc.
      • Table The Boston Beer Co. Inc. - Vendor overview
      • Table The Boston Beer Co. Inc. - Business segments
      • Table The Boston Beer Co. Inc. - Organizational developments
      • Table The Boston Beer Co. Inc. - Key offerings
    • Thornbridge Brewery
      • Table Thornbridge Brewery - Vendor overview
      • Table Thornbridge Brewery - Product segments
      • Table Thornbridge Brewery - Organizational developments
      • Table Thornbridge Brewery - Key offerings
  • Appendix
    • Research methodology
      • Table Validation techniques employed for market sizing
    • List of abbreviations
    • Definition of market positioning of vendors
      • Table Definition of market positioning of vendors
  • Explore Technavio

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