Breakfast Cereal Market in the APAC 2015-2019
About breakfast cereals
Breakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. The market is declining in developed countries like the US due to high obesity rate. As a result, cereal manufacturers are focussing on expanding their market in emerging countries such as India, China, and Japan. To increase the visibility of breakfast cereals in APAC, the manufacturers are increasing their expenditure on advertisements to make the consumers aware about the products and their health benefits.
Technavio's analysts forecast the global breakfast cereal market in APAC to grow at a CAGR of 5.78% (by revenue) and 3.51% (by volume) over the period 2014-2019.
Covered in this report
The report includes the present scenario and the growth prospects of the breakfast cereal market in APAC for the period 2015-2019. The market can be segmented into two divisions: ready-to-eat cereal, and hot cereals. Based on distribution channels, the market is also categorized into four segments: supermarkets, small grocery stores, specialist stores, and others.
Technavio's report, Breakfast Cereal Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the leading countries: Japan, South Korea, China, India, and Indonesia; it also covers the landscape of the market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.
Technavio Announces the Publication of its Research Report – Breakfast Cereal Market in APAC 2015-2019
Technavio recognizes the following companies as the key players in the Breakfast Cereal Market in APAC: Kellogg, Pepsi, Nestle, General Mills and Sanitarium Health
Other Prominent Vendors in the market are: Guilin Sea, Dongsuh, Carman’s Fine Foods, Freedom Foods, Family Cereal, Peace Cereal, Saffola, Pristine, Post Holdings, and ALAMBOGA INTERUSA.
Commenting on the report, an analyst from Technavio’s team said: “The rise in the demand for natural and organic breakfast cereals and increase in the number of private-label brands are some of the major trends in the breakfast cereal market in APAC.”
According to the report, the increase in urbanization and rising levels of disposable income are some of the major drivers in the market.
Further, the report states that the rising price of raw materials is a major challenge in the market. Other breakfast foods such as granola bars and yogurt also inhibit market growth.
Kellogg, Pepsi, Nestle, General Mills, Sanitarium Health, Guilin Sea, Dongsuh, Carman’s Fine Foods, Freedom Foods, Family Cereal, Peace Cereal, Saffola, Pristine, Post Holdings, ALAMBOGA INTERUSA.
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