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Breakfast Cereal Market in the APAC 2015-2019

Breakfast Cereal Market in the APAC 2015-2019

About breakfast cereals

Breakfast cereals are manufactured from processed grains such as wheat, rice or oats, and fruits. The market is declining in developed countries like the US due to high obesity rate. As a result, cereal manufacturers are focussing on expanding their market in emerging countries such as India, China, and Japan. To increase the visibility of breakfast cereals in APAC, the manufacturers are increasing their expenditure on advertisements to make the consumers aware about the products and their health benefits.

Technavio's analysts forecast the global breakfast cereal market in APAC to grow at a CAGR of 5.78% (by revenue) and 3.51% (by volume) over the period 2014-2019.

Covered in this report

The report includes the present scenario and the growth prospects of the breakfast cereal market in APAC for the period 2015-2019. The market can be segmented into two divisions: ready-to-eat cereal, and hot cereals. Based on distribution channels, the market is also categorized into four segments: supermarkets, small grocery stores, specialist stores, and others.

Technavio's report, Breakfast Cereal Market in APAC 2015-2019, has been prepared based on an in-depth market analysis with inputs from industry experts. The report covers the leading countries: Japan, South Korea, China, India, and Indonesia; it also covers the landscape of the market and its growth prospects in the coming years. The report includes a discussion of the key vendors operating in this market.

Key regions

  • Japan
  • South Korea
  • China
  • India
  • Indonesia
Key vendors
  • Kellogg
  • Pepsi
  • Nestle
Other prominent vendors
  • Guilin Sea Mild Biology Technology Development
  • Dongsuh Foods
  • Carman’s Fine Foods Pty Ltd
  • Freedom Foods Group Ltd
  • Family Cereal SDN. BDH.
  • Peace Cereal
  • Saffola
  • Pristine
  • Post Holdings, Inc.
  • ALAMBOGA INTERUSA
Market driver
  • Increase in disposable Income
  • For a full, detailed list, view our report
Market challenge
  • Rise in raw material prices
  • For a full, detailed list, view our report
Market trend
  • Increase in demand for natural and organic breakfast cereals
  • For a full, detailed list, view our report
Key questions answered in this report
  • What will the market size be in 2019 and what will the growth rate be?
  • What are the key market trends?
  • What is driving this market?
  • What are the challenges to market growth?
  • Who are the key vendors in this market space?
  • What are the market opportunities and threats faced by the key vendors?
  • What are the strengths and weaknesses of the key vendors?


Press Release

Technavio Announces the Publication of its Research Report – Breakfast Cereal Market in APAC 2015-2019

Technavio recognizes the following companies as the key players in the Breakfast Cereal Market in APAC: Kellogg, Pepsi, Nestle, General Mills and Sanitarium Health

Other Prominent Vendors in the market are: Guilin Sea, Dongsuh, Carman’s Fine Foods, Freedom Foods, Family Cereal, Peace Cereal, Saffola, Pristine, Post Holdings, and ALAMBOGA INTERUSA.

Commenting on the report, an analyst from Technavio’s team said: “The rise in the demand for natural and organic breakfast cereals and increase in the number of private-label brands are some of the major trends in the breakfast cereal market in APAC.”

According to the report, the increase in urbanization and rising levels of disposable income are some of the major drivers in the market.

Further, the report states that the rising price of raw materials is a major challenge in the market. Other breakfast foods such as granola bars and yogurt also inhibit market growth.

Companies Mentioned

Kellogg, Pepsi, Nestle, General Mills, Sanitarium Health, Guilin Sea, Dongsuh, Carman’s Fine Foods, Freedom Foods, Family Cereal, Peace Cereal, Saffola, Pristine, Post Holdings, ALAMBOGA INTERUSA.

  • Executive summary
    • Highlights
  • Scope of the report
    • Market overview
    • Top-vendor offerings
      • Table Product offerings
  • Market research methodology
    • Research methodology
    • Economic indicators
  • Introduction
    • Key market highlights
  • Market landscape
    • Market overview
      • Table Overview of breakfast cereal market in APAC 2014-2019
    • Market size and forecast by revenue
      • Table Breakfast cereal market in APAC 2014-2019 ($ billions)
    • Market size and forecast by volume
      • Table Breakfast cereal market in APAC by volume 2014-2019 (billions of lb.)
    • Five forces analysis
      • Table Five forces analysis
  • Market segmentation by product
    • Market overview
      • Table Breakfast cereal market in APAC by product 2014
  • Market segmentation by distribution channel
    • Market overview
      • Table Breakfast cereal market in APAC by distribution channel
      • Table Breakfast cereal market in APAC by distribution channel 2014
  • Geographical segmentation
    • Table Breakfast cereal market in APAC by geographical segmentation 2014
    • Breakfast cereal market in Japan
      • Table Breakfast cereal market in Japan 2014-2019 ($ millions)
    • Breakfast cereal market in South Korea
      • Table Breakfast cereal market in South Korea 2014-2019 ($ millions)
    • Breakfast cereal market in China
      • Table Breakfast cereal market in China 2014-2019 ($ millions)
    • Breakfast cereal market in India
      • Table Breakfast cereal market in India 2014-2019 ($ millions)
    • Breakfast cereal market in Indonesia
      • Table Breakfast cereal market in Indonesia 2014-2019 ($ millions)
  • Market drivers
    • Table Drivers of breakfast cereal market in APAC
  • Impact of drivers
    • Table Impact of drivers
  • Market challenges
    • Table Challenges of breakfast cereal market in APAC
  • Impact of drivers and challenges
    • Table Impact of drivers and challenges
  • Market trends
    • Table Trends of breakfast cereal market in APAC
  • Vendor landscape
    • Market overview
      • Table Shares of top vendors in breakfast cereal market in APAC 2014
    • Other prominent vendors
  • Key vendor analysis
    • Nestlé
      • Table Nestlé: Product segmentation by revenue 2014
      • Table Nestlé: Product segmentation by revenue 2013 and 2014 ($ billions)
      • Table Nestlé: Operational segmentation by revenue 2014
    • Kellogg's
      • Table Kellogg's: Business segmentation by revenue 2014
      • Table Kellogg's: Business segmentation by revenue 2013 and 2014 ($ billions)
    • Sanitarium Health and Wellbeing
      • Table Sanitarium Health and Wellbeing: Product segmentation
    • PepsiCo
      • Table Geographical segmentation by revenue
    • General Mills
      • Table General Mills: Business segmentation by revenue 2015
      • Table General Mills: Business segmentation by revenue 2014 and 2015 ($ billions)
      • Table General Mills: Geographical segmentation by revenue 2015
  • Appendix
    • List of abbreviations
  • Explore Technavio

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